Below is live coverage of the Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier panel from the SES San Francisco 2011 conference. This coverage is provided by Shanon Woodruff at RankSmart.
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Shanon Woodruff:
2:04:30 pm
Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier : SES San Fran 2011 Live Coverage
Moderator:
Andrew Beckman, CEO, Location3 Media
Speaker:
Terry Rodrigues, Senior Director, Product Management, Mobile Search, Yahoo!
Angie Schottmuller, Founder, Interactive Artisan
Moderator:
Andrew Beckman, CEO, Location3 Media
Speaker:
Terry Rodrigues, Senior Director, Product Management, Mobile Search, Yahoo!
Angie Schottmuller, Founder, Interactive Artisan
Shanon Woodruff:
2:07:13 pm
what are Mobil Tags?
1D Barcode (UPC)
2D Barcode (QR)
QR Code Scanning Process
Anyone with a smartphone can use these.
What can QR store?
- Text
- URL
- Email
- MMS/SMS
- Phone Number
- Contact Record
- Calendar Entry
- GeoLocation / Map
1D Barcode (UPC)
2D Barcode (QR)
QR Code Scanning Process
Anyone with a smartphone can use these.
What can QR store?
- Text
- URL
- MMS/SMS
- Phone Number
- Contact Record
- Calendar Entry
- GeoLocation / Map
Shanon Woodruff:
2:15:21 pm
Who uses 2D?
22% of the Fortune 50 have already used mobile barcode
US and Europe are just starting to use it.
Barcode scanning grew 80% from Q1- Q2 in the US
Why use mobile barcode?
1. People love their mobile phone
2. They are free and easy to use
3. For Clever artistic opportunities:
4. For Clever Use
5. QR codes are scalable to nearly any surface:
6. Mobility Presents opportunities everywhere!
7. To gather tangible metrics
8. To gather tangible metrics
9. Bridge the non-digital and digital gap to uniquely enhance the user experience
22% of the Fortune 50 have already used mobile barcode
US and Europe are just starting to use it.
Barcode scanning grew 80% from Q1- Q2 in the US
Why use mobile barcode?
1. People love their mobile phone
2. They are free and easy to use
3. For Clever artistic opportunities:
4. For Clever Use
5. QR codes are scalable to nearly any surface:
6. Mobility Presents opportunities everywhere!
7. To gather tangible metrics
8. To gather tangible metrics
9. Bridge the non-digital and digital gap to uniquely enhance the user experience
Shanon Woodruff:
2:20:52 pm
Golden Rules of Mobile Barcode Usage
1. Serve a business objective
2. Create a value-added user experience
3. Provide contextual assistance by the code
Tell Users:
- What to do
- What they'll get upon scanning
- How to get a reader app
- How to participate w/o using the barcode
4. Testing to make sure codes are scannable - 90% of QR are not scannable
5. QR needs to me a minimum of 1x1 inch - Test multiple
1. Serve a business objective
2. Create a value-added user experience
3. Provide contextual assistance by the code
Tell Users:
- What to do
- What they'll get upon scanning
- How to get a reader app
- How to participate w/o using the barcode
4. Testing to make sure codes are scannable - 90% of QR are not scannable
5. QR needs to me a minimum of 1x1 inch - Test multiple
Shanon Woodruff:
2:31:27 pm
Best 2D Barcode readers
-ATTScanner
-BeeTagg
-i-nigma
-Mbiletag
-NeoReader Optiscan
-Qrafter
-QuickMark
-RedLaser
-ScanLife
QR Code Generators / Management Platforms:
-Delivr
-i-nigma
-BQRious
-ScanLife
-QRstuff
-AVMore
-Tappinn
-SPARQcode
-QReate and Track
Mobile Barcode Generators:
-Derem Erkan
-Delivr
-Microsoft Tag
Things to consider:
-Minimize Code Content before generating
-Increase ECL for designer codes
-Save barcode image, resize and edit
-Print an test scanning
-Place and test it again
-ATTScanner
-BeeTagg
-i-nigma
-Mbiletag
-NeoReader Optiscan
-Qrafter
-QuickMark
-RedLaser
-ScanLife
QR Code Generators / Management Platforms:
-Delivr
-i-nigma
-BQRious
-ScanLife
-QRstuff
-AVMore
-Tappinn
-SPARQcode
-QReate and Track
Mobile Barcode Generators:
-Derem Erkan
-Delivr
-Microsoft Tag
Things to consider:
-Minimize Code Content before generating
-Increase ECL for designer codes
-Save barcode image, resize and edit
-Print an test scanning
-Place and test it again
Shanon Woodruff:
2:33:44 pm
Terry Rodrigues, Yahoo
Mobil Search
Yahoo working to make mobile more fun
How smartphone consumers spend their time
-Connect
-Search
-Manage
-Entertain
-Inform
-Shop
-Navigate
Mobil Search
Yahoo working to make mobile more fun
How smartphone consumers spend their time
-Connect
-Search
-Manage
-Entertain
-Inform
-Shop
-Navigate
Shanon Woodruff:
2:42:24 pm
Mobile Search Marketing:
-Brand building
-Customer acquisition
-Consumer interaction
-Brand building
-Customer acquisition
-Consumer interaction
Shanon Woodruff:
2:52:37 pm
Q&A:
Q: It still seems like a challenge to get people to download an app and scan or will it go native on handsets
A: No, but some smartphones are starting to include a reader on their pones
Q: QR, they like to put the URL with the QR code - what do you think?
A: Good idea for those without readers, a nice backup.
Q: Is QR code will get you their quicker
A: Yes, but on social media sites it takes you to the web not the app
Q: It still seems like a challenge to get people to download an app and scan or will it go native on handsets
A: No, but some smartphones are starting to include a reader on their pones
Q: QR, they like to put the URL with the QR code - what do you think?
A: Good idea for those without readers, a nice backup.
Q: Is QR code will get you their quicker
A: Yes, but on social media sites it takes you to the web not the app
Shanon Woodruff:
2:53:15 pm
The End - Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier : SES San Fran 2011 Live Coverage
