Google: Negative SEO Is Not Why Google Made Disavow Link Tool

May 12, 2020 - 7:40 am 11 by

Google Handcuff

Google's John Mueller said on Twitter that the disavow tool was not created for negative SEO. He said "Not to put more fuel on the fire, but negative SEO is not a reason we have this tool -- and I honestly can't recall a situation where a site ever needed to do a disavow for that."

The disavow link tool launched in 2012 and if you read the original Google blog post of the launch you will see Google even said there, this tool was not designed specifically for negative SEO. Google said it is designed to "to help clean up if you've hired a bad SEO or made mistakes in your own link-building." Google said they have algorithms that are designed to not be impacted by negative SEO. Google said:

In general, Google works hard to prevent other webmasters from being able to harm your ranking. However, if you're worried that some backlinks might be affecting your site's reputation, you can use the Disavow Links tool to indicate to Google that those links should be ignored. Again, we build our algorithms with an eye to preventing negative SEO, so the vast majority of webmasters don't need to worry about negative SEO at all.

So back then, they said this also.

Here is John's tweet:

But Google over the years did say if you feel threatened by negative SEO you can use the disavow tool. But in general, Google has said just ignore negative SEO.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google Local Inventory Adds Curbside Pickup Badge