Google has been rolling out a new Google Shopping interface, we've covered it numerous times, and is now rolled out. But Google is now promoting the new Google Shopping by placing a "new" label on the Shopping tab link at the top of the Google Search interface.
This label was spotted by Sachin Patel who posted this screenshot on X:
When you click through, Google highlights this by saying "Welcome to the new Google Shopping" - here is his screenshot of that:
You've probably seen the new Google Shopping by now, but I don't think I've seen the "new" label on the shopping tab.
Forum discussion at X.