Google: New TLDs Google Treats Generic, Even .london Is Not Geotargeted

Apr 17, 2018 - 7:54 am 2 by

Google International

Google treats all those new TLDs that launched a few years ago as generic TLDs, and by default, those are not geotargeted. That includes the new TLDs for popular cities such as .london, .madrid, etc etc. Google's John Mueller confirmed this on Twitter but also said so back in 2014 when they were launching these new TLDs.

Here is John's tweet:

So even those new TLDs that clearly demonstrate local intent and geo intent, Google in these cases are treating as generic TLDs, gTLDs. Why? I suspect because they are not controlled by any specific city or country.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 27, 2026

Jan 27, 2026 - 10:00 am
Google Maps

Google Posts Tips To Write Better Review Replies

Jan 27, 2026 - 7:51 am
Google Updates

Google Search Ranking Volatility Remains Super Heated

Jan 27, 2026 - 7:41 am
Google Ads

Google Ads Data Exclusions For PMax Campaigns Rolling Out

Jan 27, 2026 - 7:31 am
Google Ads

Google Ads Experiment Center Help Doc

Jan 27, 2026 - 7:21 am
Bing Ads

Microsoft Advertising Launches Ad Preview Hub

Jan 27, 2026 - 7:11 am
 
Previous Story: Google: We Don't Always See Links With OnClick JavaScript Events