We got a number of updates coming from OpenAI about ChatGPT Ads and the ChatGPT Ads Manager, we also suspect that the shopping results coming from ChatGPT only come from those who submit product feeds. The other updates include a plugin for integration with ChatGPT and/or Codex, custom audience improvements, conversion matching updates, ad unit formats, budget pacing, more conversion optimization options and expansion of the platform.
The first item is different from the rest, because everything but the first item is from an email OpenAI sent me.
- Shopping results powered by product feeds: ChatGPT shopping results are now only from brands that send it product feeds, says analyst Juozas Kaziukėnas, on LinkedIn
- ChatGPT Ads Manager plugin: Create, manage, and analyze campaigns from ChatGPT or Codex. Use plain language to turn a website or brief into ready-to-launch ads, create variants, update campaigns, troubleshoot delivery, review performance, and get prioritized recommendations. The plugin previews recommended changes and asks for confirmation before applying them. To get started, add ChatGPT Ads Manager from Plugins, connect your account, and start a conversation.
- Custom audience improvements: You can add, remove, or replace members without recreating an audience, mix identifier types in the same request, use audiences below 25K matched users for exclusions, build audiences beyond 5M members, see more granular audience-size ranges, and use Google Advertising ID (GAID) as a supported identifier type.
- New ads conversion matching fields: We added more fields to help improve conversion matching across the Measurement Pixel and Conversions API. Pixel now supports hashed phone, first name, last name, region, and postal code; Conversions API supports plural list fields for hashed email, phone, external ID, first and last name, country, city, region, and postal code, and Android GAID for mobile.
- Carousel ad unit format insights: When a product feed campaign serves in the multi-product carousel ad unit format, reporting now includes carousel card impressions and clicks in Ads Manager reporting, along with product-level fields in the public Insights API. A carousel card impression is counted when an individual product card becomes viewable. Carousel card impressions are separate from billable ad impressions and are not included in billable impression counts. Complete data is available beginning August 20, 2026, on a rolling 30-day basis.
- Campaign total budget pacing: Campaigns with total budgets now have pacing to help spread spend more evenly over time. Actual spend may still vary day to day based on available delivery opportunities.
- More conversion optimization options are coming soon: We will be introducing a new conversion optimization model that optimizes through the inclusion of view-through conversions. This model allows for optimization based on conversions from both ad clicks and ad views. With this campaign type, billing is impression-based while delivery optimizes toward your selected conversion goal. More details will be shared as this campaign type rolls out more broadly.
- ChatGPT Ads are live in Europe, India, the Middle East, and North Africa: Starting this week, we are rolling out ChatGPT Ads to select countries in Europe, India, the Middle East, and North Africa, expanding reach for advertisers with business in those markets.
