OpenAI just sent out an email to advertisers about new ChatGPT Ads product updates that include several new features. The new features include bulk creation for product feed campaigns, product review status, report conversions beyond your campaign goal through the API, separate account, brand, and legal names and ChatGPT Ads are live in Southeast Asia and Taiwan.
Here are the updates via the email OpenAI sent me:
- Bulk creation for product feed campaigns: You can now create multiple product feed campaigns and ad groups from a spreadsheet in Ads Manager, with ad templates generated automatically. To get started, go to Campaigns → Bulk uploads, choose Bulk sheet, and download the Product feed template.
- Product review status: If you have product feed campaigns set up, you can now view product review status in the Products tab, making it easier to track products through review and understand why products have been rejected.
- Report conversions beyond your campaign goal through the API: You can now retrieve attributed conversion events beyond your campaign’s selected goal through the public Insights API. For example, you can report on attributed purchases while optimizing for a different event, without changing your campaign’s conversion goal or optimization settings.
- Separate account, brand, and legal names: You can now manage these names separately in Settings → General: your internal account name, the public brand name shown with ads, and your registered legal name for billing and verification. Account name changes don’t trigger review. Brand name changes pause ad serving until approved. Legal name changes restart business review and may pause serving.
- ChatGPT Ads are live in Southeast Asia and Taiwan: ChatGPT Ads have expanded to Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, creating new opportunities to reach users across the region. See current market availability here.
Here is a screenshot of the email:
Here are all the countries where ChatGPT Ads are currently available: Algeria, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Korea, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, Tunisia, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam.
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