To Censor Google Search Results Through Personalization

May 12, 2011 - 7:53 am 5 by

Information BubblesEli Pariser gave an interesting presentation at TED named Beware online "filter bubbles". In short he goes through how when Google and Facebook use personalization to show you results, i.e. Google search results or Facebook status updates, it can be a form of censorship.

For example, Facebook shows you more information from your closer friends then others. They do not post all of your friends data on your home page because Facebook wants you to see things they think you find more interesting. Google is slowly incorporating social elements in search results and he also talks about how Google is using other means to personalize the search results (i.e. location, browser, language, web history, friends, etc.).

Watch the video - trust me - it will go by fast:

Do you think that this is a form of censorship? Take my poll:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Video On Google Exploit With End Points Reveal Interesting Ranking Signals

Dec 18, 2024 - 7:51 am
Google Search Engine Optimization

Forbes Fires Freelancers Over Google's Site Reputation Abuse Policy

Dec 18, 2024 - 7:41 am
Google

Google Search Tests Rich Things To Do Image Carousel

Dec 18, 2024 - 7:31 am
Google

Google Search Shadow On Hover Of Search Results

Dec 18, 2024 - 7:21 am
Google Ads

Google Ads Tests Double Serving Ads From Same Advertiser On Same Page

Dec 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: December 17, 2024

Dec 17, 2024 - 10:00 am
Previous Story: Chrome Chocolates