Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: Google January 2020 Algorithm Update, Intent vs Keyword Search, Medium Hit & Much More
This week, we may have had a big, but unconfirmed, Google update on January 7th. I posted the monthly Google webmaster report... - Google Says Move Full Domain, Not Pieces, If You Want A Fast Site Migration
When it comes to site moves, if you pick some URLs and not all, it can cause issues for Google. In short, moving all your URLs from one place to another will result in a much faster site migration than taking portions of your site to migrate at a time. But if you leave some URLs on the old domain, that will cause issues and slow the migration down in Google's systems. - Google: Evergreen Content Doesn't Need To Change, Keep The Date
Google's John Mueller was asked how can one communicate to Google that a page with evergreen content is as value as it was when it was first published several years ago. John responded that "If it's evergreen, then by definition you don't need to change it. No need to do anything special." - Did Google Drops Table Schema Support In Search?
Google may have dropped table schema for datasets that it launched in beta in 2018. If you try to find examples of these types of rich results showing up in search, you probably won't be able to find it. - Google Ads Still Displaying Emojis In Display URL
Again, Google is still showing emojis in some Google Ads display URLs. We saw it in 2019 and in 2016 and here is another example from Brian Freiesleben in 2020. A search for [avocado recipes] brought up a Google Ad with ð...ð¥'ð in the URL. - Google Tire Swing Tree Logo
Here is a sign at the Google Irvine office in California. It is the Google logo, with the Os being tires, these tires are hanging from a tree branch, like a tire swing would. This was shared on Insta
Other Great Search Forum Threads:
- Big drop in CPC YoY - Google AdSense, WebmasterWorld
- Google Starts Selling Android Search Default To Highest Bidders in Europe, WebmasterWorld
- Keeping Up With Google's Evolving Technology, WebmasterWorld
- Product Reviews in different countries, WebmasterWorld
- I value my mental health, or whatever's left of it, so I'm doing comms in other places., Gary Illyes on Twitter
- Welcome to Search Ramblings, by @pedrodias. A YouTube series covering topics from Technical SEO to Product Quality, Information Architecture, Usability and Web Accessibility. https://t.co/kaKsBbLpEf, Search Ramblings on Twitter
Search Engine Land Stories:
- Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
- Conductor launches SEO services marketplace for Searchlight users
- The state of retail media in 2020
- DuckDuckGo, Info.com crowd out Bing in Google’s Android search options
- The dangers of misplaced third-party scripts
Other Great Search Stories:
Analytics
- Fetch IP Geolocation Data Using Google Tag Manager, Simo Ahava's blog
- A Beginner’s Guide to Google Data Studio, bind.media
- What Is the Best Way to Track Organic Conversions?, Search Engine Journal
Industry & Business
- Google parent Alphabet nears $1 trillion market cap on ad-growth optimism, AdAge
- Alphabet's Verily hires former Tesla CFO Deepak Ahuja, CNBC
- Alphabet: Time For A Dividend, Seeking Alpha
Local & Maps
- Google Maps for indoor navigation is already here, you’ve just never heard of it, BGR
- Google reviewing Canadian locksmith listings after investigation reveals fake addresses, reviews, CBC News
- Google sending out 2019 Maps Timeline recap, 9to5Google
Mobile & Voice
- Voice Assistants Accidentally Awakened by 64% of Users a Month: Survey, Voicebot
- CES 2020: Google Assistant Will Be Able to Read Web Content Aloud, Gizmodo
- The glaring gap in Google's Assistant advancements, Computerworld
SEO
- 15 experts reveal the trends for Technical SEO in 2020, Kevin Indig
- CNN takes breaking news approach for its commerce site, CNN Underscored, Digiday
- Help, I've accidentally noindexed a post. What to do?, Yoast
- How To Find 301 Redirect Errors, Botify
- inLinks Case Study: WP SEO Traps, InLinks
- Five search marketing trends you need to know in 2020, Vertical Leap
- Google Webmaster Hangout Notes: January 7th 2020, DeepCrawl
- What You Can Do With a Free SEMrush Account, Distilled
PPC
- Digital commerce solutions, Microsoft Advertising
- PPC Reset: Refresh Your Outlook on Your Accounts, PPC Hero
- Sunset of the Ad Manager API v201902, Google Ads Developer Blog
- 5 ways to cut through the noise like a wrestler, Microsoft Advertising
- How to Add Promotions in Google Merchant Center, JumpFly Digital Marketing Blog
- Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue, Merkle
Search Features
- DuckDuckGo still critical of Google’s EU Android choice screen auction, after wining a universal slot, TechCrunch
Other Search
- Google Research: Looking Back at 2019, and Forward to 2020 and Beyond, Google AI Blog
- Made by Google's 20 tips for 2020, Google Blog
- Intro to Python - Whiteboard Friday, Moz
