Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
IndexNow is now co-sharing URLs with those who participate in the protocol, which means if you push a URL to IndexNow, both Microsoft Bing and Yandex get it immediately. Microsoft Bing is also testing showing the related searches on the left bar. There was a bug with a chat feature in Shopify that resulted in Google Search showing (1) in the titles of the search results - it should go away over time. Google Ads versatile text ads is another name for responsive search ads? And a poll shows 90% of SEOs are vaccinated. Finally, I posted my weekly SEO video recap, I have a bit more energy in this one, it might be worth listening to on YouTube or your favorite podcast player.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News
We had our first unconfirmed Google search ranking algorithm update of the 2022 year... - IndexNow Now Sharing URLs Between Search Engines & IndexNow API
When IndexNow was first announced by Microsoft Bing in October, it was not yet at a point where the participating search engines we co-sharing URLs - but that is no longer the case. Participating IndexNow search engines, which is still just Microsoft Bing and Yandex, are now co-sharing URLs. - Microsoft Bing Tests Related Searches On Left
Microsoft Bing is testing placing the related searches list on the left side of the search results page. Normally, Microsoft places these related searches on the right side of the Bing search results page. - Google Search Showing (1) In Shopify Websites Titles
Most SEOs often look at titles tags when browsing web sites, I mean, I do, while the average person does not. So you've probably seen numbers in the tab bar representing an unread direct message count or chat request. Well, Shopify sites using chat-bot script was adding a 1 to the titles of pages and that is what Google has been indexing. - Poll: 90% Of SEOs Are Vaccinated
A Twitter poll with over 1,320 votes shows that 90% of SEOs are vaccinated. Well, at least 90% of the SEOs who took the poll are vaccinated. Although, I'd think that 90% figure is probably accurate across the industry. - Google Ads Versatile Text Ads = Responsive Search Ads?
Steve Plimmer posted a screenshot from the Google Ads console's change history log showing how Google has named the RSAs, response search ads, versatile text ads. It makes you wonder if Google will rename RSA responsive search ads to VTA versatile text ads or if this is just how Google originally named it internally and forgo to remove some references? - Doogler Playing With Android Plush Toy At Google
Here is a screenshot from a video of a Doogler, Google dog, playing with an Android plush toy at the Google office. This is from the GooglePlex, the Mountain View, Google headquarters. It looks like
Other Great Search Threads:
- Google trends data on shopping searches through the pandemic. https://t.co/bmRIhMLZpy, Alan Kent on Twitter
- Of course not, if you're providing something of unique, compelling, and high-quality, which adds significant value to the web. You may have seen ot, John Mueller on Twitter
- Do documentation inconsistencies cause distrust in SEOs? Does context matter when it comes to automation, tools and rules? @g33konaut and @iPullRank sit down to discuss that and more on episode 3 of SEO &, Google Search Central on Twitter
- Google is again testing the removal of the URL and breadcrumbs for indented results. This test first appeared last month and is out in force today. As someone who uses the breadcrumbs as a prompt, this test is disorientating., Brodie Clark on Twitter
- Sure, you can make a new site, and it can become popular over time too., John Mueller on Twitter
- This is a pretty old-school hack -- I'd ignore it. If you want to do more, you can try to contact the site owner or hoster to encourage them to fix it / take the site down., John Mueller on Twitter
- URLs are just identifiers to us - you can use whichever setup you like, as long as it's a unique, crawlable URL., John Mueller on Twitter
Search Engine Land Stories:
- How to build a long-term, search-first marketing strategy
- DuckDuckGo passes 100 billion searches
- IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
- When it comes to prioritizing digital experiences, it’s either now or never
- How to earn customer trust with inclusive marketing
- Big data gives way to more flexibility
Other Great Search Stories:
Analytics
- Google Analytics 4 Help | Change Your Attribution Model, Cypress North
- In bad news for US cloud services, Austrian website’s use of Google Analytics found to breach GDPR, TechCrunch
Industry & Business
- Ex-Google Employee Alleged Drinking Culture, Harassment in Reddit Post, Business Insider
- Google Analytics and international data transfer rules, Google Blog
- Google unveils ‘future of work’ in its $1bn London property, The Times
Links & Content Marketing
- How to Improve Organic Clickthrough for Your Content, Moz
- How’d You Make That Flipping Awesome B2B Content for ServiceNow?, Content Marketing Institute
- You Could Build a Content Strategy While 'Flying' It – But Here's a Better Way [Rose-Colored Glasses], Content Marketing Institute
Local & Maps
- How Do the “Other” Search Engines Handle Local Search?, Street Fight
Mobile & Voice
- Google Releases New Nest Hub in India Without Sleep Sense Feature, Voicebot
- HomePod will be a better assistant when it learns this useful voice feature, 9to5Mac
SEO
- IndexWatch 2021: The SEO Winners In Google’s UK Search Results, SISTRIX
- Rankable Ep. 65 - Ranking Technical SEO Priorities, iPullRank
- Is Yandex.Direct (Paid Search) A Yandex Organic Ranking Factor?, Russian Search News
PPC
- Marketer's Guide To Full-Funnel PPC Advertising, Vertical Leap
Search Features
- Microsoft suspends auto suggest function for Bing search engine in China, The National News
Other Search
- Neeva goes freemium: Google search alternative’s free plan, Fast Company
- Scaling Vision with Sparse Mixture of Experts, Google AI Blog
Feedback:
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