Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is encouraging advertisers to now use agencies and third-party resellers. Google is sunsetting Google Optimize on September 30th. Google recommends you include your canonical URL in your sitemap file. Google updated the Google Discover follow help documentation to says title and link element content is the most important. Google updated the image SEO best practices to explain that Google will parse images elements even when enclosed in other elements.
Search Engine Roundtable Stories:
- Google: Include Your Canonical URLs In Your Sitemap File
Google's Gary Illyes said on LinkedIn this morning that you should "include the URLs that you would want to see as canonical in your sitemaps." This is not necessarily new advice, Google has said this numerous times, but Gary had a reason to repeat this advice for some reason. - Google Parses img Elements Even When Enclosed Within Other Elements
Google has also updated the image SEO best practices document to clarify that Google will parses img elements even when they're enclosed in other elements such as picture elements when indexing images. - Google To Sunset Google Optimize On September 30, 2023
Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. "Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date," Google wrote. - Title & Link Are The Important Content For The Google Discover Follow Feature
Google has updated its Get On Discover page in the RSS feed for the Follow feature in Google Discover section to specify the most important content for that section. Google added that the "most important content for the Follow feature is your feed title element and your per item link elements." - Report: Google Pushing Advertisers To Use Agencies & Third Party Resellers
Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to advertising services. - YouTube Swing At Google London
At the Google London office, they have this YouTube branded swing that has this shiny and sparkly YouTube logo behind it. I spotted this on Instagram and this seems it was from some sort of YouTube L
Other Great Search Threads:
- Definitely maybe. If the iframe can be rendered (not blocked by xframeoptions, etc), it could be seen as a part of the containing page. It's not guaranteed, since there are various, John Mueller on Twitter
- I don't think it matters much, you probably wouldn't see a difference if you used "/12345". If you force me to pick one, I'd focus on the words users want to see & search for, so perhaps skip any "stop words"., John Mueller on Twitter
- If you're waiting for a new episode of Search Off the Record, we're probably going to miss our schedule. Sorry about that More, Gary Illyes on LinkedIn
- Latent semantic indexing is a technology from the 1980's. I hope you don't think it's cutting-edge., John Mueller on Twitter
- Mugshot is first result on google for a stupid dui that was reduced to reckless driving a few months., Reddit
- Reminder: If you're impacted by a manual action for Discover/News, & you quickly rectify the problem, you can have that manual action lifted fast. This publisher was removed from Discover & News on 1/10, but had the penalty li, Glenn Gabe on Twitter
Search Engine Land Stories:
- Google Ads restored after morning outage
- How Google’s turn to resellers coincides with its largest round of layoffs
- Google Optimize will sunset this year
- How to level up your analytical skills with Excel
- How to write a checklist article: A 5-step checklist
Other Great Search Stories:
Analytics
- A Step-by-Step Guide to Success Through Full-Funnel Marketing, PPC Expo
- Switching to Google Analytics 4 with Databox, Databox Blog
Industry & Business
Links & Content Marketing
- Forget the Resume; Use Content Marketing To Find a Job, Content Marketing Institute
- How to Find Content Ideas: 21 Detailed Topic Research Guides, Erik Emanuelli
Local & Maps
- Google Store Inventory, AI Perplexity, Were Layoffs Necessary?, Near Media
- How Multi-location Brands can Leverage Apple Business Connect (formerly Apple Maps Connect), Local University
- Introducing Search And Advanced Filters, Leadferno
- Why Does Google Require Re-verification of a Recently Verified Business Profile?, Sterling Sky Inc
Mobile & Voice
- Play Store will be forced to allow third-party app stores, 9to5Google
- Apple Reality Pro Details: Eye & Hand Tracking, App Store, 3D iOS-Like Interface, Bloomberg
SEO
- 8 SEO Testing Tools Explained, Compared & Reviewed, Logan Bryant
- Daily SEO Fix: Investigating Keyword Cannibalization, Moz
- The $122Bn SEO Industry: 30 Success Stories (with Revenue Numbers) for 2023, Detailed
- Wait? Isn't More Google Traffic Better?, SuccessWorks
- Your on-page news SEO checklist, WTF is SEO?
PPC
- 10 Ways to Optimize Your Performance Max Campaigns for Real Results, WordStream
- How to use ChatGPT for digital marketing and SEO, gHacks Tech News
Search Features
- Google Chrome is shoving previous search queries into your new tab page, Android Police
- Google Cloud Unveils New AI Tools for Retailers, Google Cloud Press Corner
- Google Search gets The Last of Us easter egg, 9to5Google
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