Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Bear with me - a lot going on today. We had Google confirm a new Google product reviews update, which we likely saw coming - got a lot on that topic below. Google Ads is currently suffering mass account suspensions. Microsoft Bing explained how Bing AI Chat leverages Bing Search and ChatGPT through technology they call Prometheus. Bing is also testing the image creator tool in Bing Search. A new mindblowing local ranking study says services in your Google Business Profile makes a big difference for rankings all of a sudden - how wild! So yea, it was an insane day of news.
Search Engine Roundtable Stories:
- Google Unwraps February 2023 Product Reviews Update With Language Support
Google, at about 5pm ET last night on February 21, 2023, has unleashed the sixth product reviews update. This is named the February 2023 product reviews update and it expands to several more languages in addition to just English. - Many Advertisers Complaining About Google Ads Account Suspensions
Last week we had reported that Google Ads campaigns were seeing mass disapproval and suspensions but now I am seeing new reports of Google Ad account suspensions across multiple verticals. I am not sure if this is a new thing or just something Google Ads advertisers need to more often deal with but it seems like something triggered this week. - Prometheus: Why Bing AI Chat Is So Fast & Up-To-Date
Microsoft's Jordi Ribas, Corporate Vice President of Search & AI at Microsoft put together a detailed blog post explaining the Prometheus technology and how Bing uses it to make Bing AI chat fast and current. - Report: Google Business Profiles Services Now Impact Local Rankings
Joy Hawkins and friends re-did a study they did years ago to discover that now the services you add to your Google Business Profiles now have an impact on your local rankings - at least way more than it did in 2019. - Microsoft Bing Tests Image Creator In Search Results
Last October, Microsoft introduced its Image Creator tool to help you create images using AI. Well, now Bing seems to be testing this in the web and image search results in some regions. - Dancing Googler At Dublin Office
This is an older video of a Googler dancing at the Google Dublin office. The funny part is that it seems no one else is dancing in the background. It made me laugh, so I hope it makes you smile.
Other Great Search Threads:
- Always use your own domain (subdomain) -- that way you can switch CDNs without needing to "do SEO"., John Mueller on Mastodon
- It's always frustrating to get hacked, sorry to hear. I hope you were able to find & fix the security issues, so that you have more time to focus on the rest of the site. (Alternately, using a, John Mueller on Twitter
- Just to touch on a tiny pet peeve: if you have to believe that something affects your site's SEO, then it doesn't affect your site's SEO., John Mueller on Twitter
- The adaptation to a world deeply integrated with AI tools is probably going to happen pretty quickly; the benefits (and fun!) have too much upside., Sam Altman on Twitter
- If you want guarantees, I'd recommend not working in SEO., John Mueller on Twitter
- WSJ and CNN Unhappy With Articles Used to Train ChatGPT, WebmasterWorld
Search Engine Land Stories:
- Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’
- Amazon’s share of seller revenue is now 50%
- PPC management checklist: Daily, weekly and monthly reviews
- How to navigate SEO keyword research in the era of ChatGPT
- Google Search Console adds daily bulk data exports to BigQuery
- How to write an effective SEO job description
- This day in search marketing history: February 21
- Meta is bringing the blue verification badge to Facebook and Instagram
- Video content guide: Why you should start creating videos now (plus examples)
- Call tracking: What it is and how it works
Other Great Search Stories:
Analytics
- Google Analytics 4: Channeling Reality & Crucial Next Steps Checklist, Aimclear
- GA4 BigQuery Tips: Event Parameters and other repeated fields (Part Two), Adswerve
- What is Google Tag Manager & How Does It Work?, Semrush
Industry & Business
- Google could delay millions in San Jose community funds, San Jose Spotlight
- Preparing for the Supreme Court's Gonzalez v. Google Oral Arguments, Eric Goldman
- Microsoft Gets an Early Taste of Search’s Dark Side, Wall Street Journal
- Bill Gates says AI is a threat to Google, will reshuffle tech markets, Seeking Alpha
- Brussels sets out to fix the GDPR, POLITICO
- Gonzalez v. Google: Live updates on Supreme Court case that could transform internet, Washington Post
- Supreme Court to hear oral arguments in Google case with potential to upend the internet, CNN Business
Links & Content Marketing
- AI Tools Bug Out Because the Internet Can Never Forget, Content Marketing Institute
- Bing and Google AI Announcements + AI Content w/ Lily Ray, Siege Media
- Copywriting vs Content Writing: Hiring the Perfect Writer, Keyword Insights
- How to Audit Content Like an SEO Data Analyst, Rank Ranger
- New data: what consumers really think about generative AI, Kevin Indig
Local & Maps
- Check out Street View’s new collection with McLaren Racing, Google Blog
- Do Services in Google Business Profiles Impact Ranking?, Sterling Sky Inc
- Waze tries to fix freezing issue on Android Auto, 9to5Google
Mobile & Voice
- 7 ways AI is already making your Pixel more helpful, Google Blog
- Google will boost Android security through firmware hardening, Bleeping Computer
SEO
- Google Bard, Microsoft ChatGPT, and the Future of Search, Weights & Biases
- How to Effectively Leverage AI Tools for Your Business, Amsive Digital
- Nex-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template], The Gray
- An Aggregator With Integrator Strategy – Carwow SEO Case Study, Ahrefs
- Best Way to verify an Image CDN in Search Console?, Reddit
- How SEO Impacts Each Stage of the Customer Journey, Lumar
- How to pick long tail keywords for eCommerce SEO, Wix SEO Hub
PPC
- Fine Tune Your Google Ads Settings for Optimal Performance, PPC Expo
- Google Shopping Upgrade: New Price Insights + Coupons May Prevent ‘Buyer’s Remorse’, Yahoo Finance
- Update to Government documents and official services policy for authorized California car registration entities (February 2023), Google Advertising Policies Help
- Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!), WordStream
Search Features
- Building the New Bing, Jordi Ribas on LinkedIn
- The new Bing and Edge - Increasing Limits on Chat Sessions, Bing Search Blog
Other Search
- My class required AI. Here's what I've learned so far., Ethan Mollick
- Why *is* Bing so reckless?, Gary Marcus
- Before Rebirth, Microsoft’s Bing Faced Near-Death Experiences, The Information
- Google Research, 2022 & beyond: Natural sciencesq, Google AI Blog
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
