Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google "Found On The Web" Featured Snippets Spark Debate
Let me start off saying that I covered this at Search Engine Land, so if you read it there, there isn't much new here. But I should add, I was wrong about the original featured snippets in 2014 and because of that, I am giving Google the benefit of the doubt with this form of featured snippet. - Google: Don't Stuff Content At The Bottom Of Your E-Commerce Category Pages
I am sure you all see it all the time when you are checking out e-commerce sites - content stuffed at the bottom of the product listings category pages. It is an easy way to get content on to the page and also not distract the user from seeing the product listings on the page. Google's John Mueller said you should try to think of other ways to incorporate the content on the page and not just stick it in the footer. - Google Image Search On Mobile Adds Swipe To Next
Google Image Search on mobile search has added a "swipe to next" notice when you look at specific images in the search results. So when you click on a specific image, it will overlay for a second or two a message that tells you that you can swipe to see the next image. - End Of March: Property Sets No Longer Supported In Google Search Console
This should come as no surprise as we covered it here a couple times already but this morning, Google emailed those using property sets in Google Search Console that it is going away by the end of March. Google is shutting it down and may replace it with something else at some point in time. - Google New York Hammock Room
We've covered so many different types of hammock set ups at the various Google offices like I covered yesterday. But here in NYC there is a room devoted to just sleeping on hammocks. Here is a photo f
Other Great Search Forum Threads:
- Usually yes - most sites pick either http or https, and we'll try to use that for canonicalization, which would be reflected in Search Console too.… https://t.co/o7pwPhKo8X, John Mueller on Twitter
- Canonicals and angular JS : TechSEO, Reddit
- Google Analytics Revenue Tracking, WebmasterWorld
- Ideally yes -- users could be going to the AMP URL before we reprocess the "legacy" URL (and see there that a new AMP URL is in place).… https://t.co/ntpJ8R6DC2, John Mueller on Twitter
- In general, if you're not just moving a site 1:1 from one domain to another, but rather merging or splitting sites, it will take quite a bit longer to settle down. We can't just transfer everything, we need to reprocess everyt, John Mueller on Twitter
- Which SEO Tool is Cutting Edge?, WebmasterWorld
Search Engine Land Stories:
- Google call-only ads getting ‘expanded’ with more characters
- Help us update the Periodic Table of SEO Success Factors
- Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed
- Google Ads to sunset average position reporting metric later this year
- Google to kill off property sets within Search Console
- Maximize Facebook performance by leveraging the algorithm
- Stop the silo madness! Effective site architecture for SEO and findability
- The technical SEO hierarchy of needs
- Planning and creating the perfect landing page
Other Great Search Stories:
Analytics
- How to Use Google Data Studio for Beginners, Interhacktives
- We Analyzed 13 Billion Log Entries - Here's What We Learned, Kinsta
- A traditional bank goes digital with Google Data Studio, Google
- What the Heck is Google Tag Manager?, Converge
Industry & Business
- Google optimizing wind farms w/ DeepMind to predict output, 9to5Google
- US Senate demands answers from Google over hidden mic in Nest devices, Business Insider
Links & Promotion Building
Mobile & Voice
- Google Home 2.9 readies Smart Clock support, adds in-app 'Color' control for lights [APK Insight], 9to5Google
- How Google Home Hub Can Help Retailers Increase Sales, State of Digital
SEO
- Major SEO Issue With WPengine, BeanStalkim
- Yoast SEO 9.7: Fixes and enhancements, Yoast
PPC
- Google simultaneously releases Flutter SDK 1.2 and Dart 2.2, 9to5Google
- Webcast: Get started with Bing Ads, Bing Ads Blog
Other Search
- Google Help Center gets official dark mode, 9to5Google
