Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
IndexNow has grown more support over the past week, now on millions of websites. Google said it does not use disavow files to discover link networks. Google says one site will never always rank above another site. CSS colors are not a Google ranking factor. A poll says that most people think Google will still be dominate in 10 years from now.
Search Engine Roundtable Stories:
- Survey Says Google Will Remain Dominate In 10 Years
Greg Sterling, a search industry analyst (amongst other things), posted a poll on Twitter asking where will Google be in ten years from now. The vast majority of responses said Google will still be dominate in 10 years from now, while only 13% said it will have been replaced by something else. - IndexNow Added To Duda, All In One WordPress & Rank Math SEO Plugins
Last week, Microsoft Bing announced over the course of three days that IndexNow gained support from Duda (a sponsor here), the All In One WordPress plugin and Rank Math SEO Plugin. This brings support for IndexNow to millions of sites, up from well under a million sites using it last time we checked. - Google Does Not Use Disavow Files To Target Link Networks
Google's John Mueller said again that Google does not use the link disavow files for discovery of spammy link networks. He said on Twitter "usually problematic link networks are easier to recognize in other ways. I don't think the disavow tool would be a very useful signal there." - Google: One Site Won't Always Rank Above Another Site
Google's John Mueller said on Twitter "it's never that site A always ranks above site B." He was asked if Medium articles always rank better than articles found on LinkedIn and John said no. He added "there's no special search ranking for any particular site." - Google: CSS Colors Are Not A Google Ranking Factor...
Google's John Mueller said on Twitter "we generally don't use color as a factor." He then added "but CSS tweaks can include a lot more than just color changes." We know that making site changes can impact your rankings but John has said numerous times before, just making color changes should not impact your rankings. - Google Wooden Hammock
Here is a photo from outside the amazing Google office in Brazil of a wooden hammock. It looks like a nice and relaxing spot to think about how to get people to click on more search ads in Google.
Other Great Search Threads:
- I'd be somewhat surprised if you published daily and had no external reaction -- to me it would be a sign that you're doing something wrong, and it's not SEO. I would work to understand and improve t, John Mueller on Twitter
- My team created this infographic with guidelines on how to manage user-generated content if you have a monetized site. We hope you find it useful, Aurora Morales on Twitter
- The reason for the drop wouldn't be related to those URLs. If they were last crawled last year, they're not going to be important for the site. My guess (without seeing the site) would be that it's unrelated, pe, John Mueller on Twitter
- PageRank is not about websites, it's about pages. I don't really understand the rest of your question, it sounds a bit unrelated to search, John Mueller on Twitter
Search Engine Land Stories:
- Google brand SERPs: Why you must dominate People Also Ask
- 3 ways to optimize internal linking
- Etsy sellers to pay 30% higher transaction fees beginning in April
- How to turn data into insights and impactful SEO strategies
Other Great Search Stories:
Analytics
- Google’s Data Safety Form: Timeline Extended and Key Considerations, Data Protection Report
Industry & Business
- Google CEO Sundar Pichai’s Vision for Return to Work, Wall Street Journal
- Google sending San Jose millions towards community benefits, KRON4
- Russian court rejects Google appeal against 7.2 bln rouble fine - Ifax, Reuters
- Australia's Standoff Against Google and Facebook Worked—Sort Of, Wired
- Baidu’s Sales Beat After Cloud Arm Offsets China Slowdown, Bloomberg
- Tech Giants Turn to a Classic Recruitment Tool: Cash, Wall Street Journal
Links & Content Marketing
- 5 Lessons on Creating Video Like a Pro, Content Marketing Institute
- 8 Counterintuitive Marketing Strategies That Actually Work, SparkToro
- How to Create a Relevant Digital PR Campaign, Moz
Local & Maps
- Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day), Local Visibility System
Mobile & Voice
- Best smart display 2022, TechRadar
- How to Turn Off Siri on Your iPhone, Business Insider
SEO
- How to stop Wordfence creating URLs, Matt Tutt
- React SEO: Best Practices to Make It SEO-Friendly, Ahrefs
PPC
- Announcing v202202 of the Google Ad Manager API, Google Ads Developer Blog
- Best PPC Tools to Increase Your Ad Presence in 2022, Databox Blog
- Russia tells Google to restrict ads it says contain inaccurate information on casualties, Reuters
- Spring travel and home improvement trends, Microsoft Advertising
Search Features
- Google Test Larger Product Listing Ad Images, tl;dr Marketing
Other Search
- Google, Facebook, Twitter must combat Ukraine fake news - Polish, Baltic leaders, Reuters
- Microsoft pulls Russian news sources from Bing and Start news app, Reseller News
- Google Banned Meetings and Unexpectedly Reinvented Remote Work. It's a Game-Changer, Inc
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