Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- March 2021 Google Webmaster Report
Here is the monthly Google Webmaster Report where I sum up the more important topics webmasters and SEOs care about when it comes to Google organic search. This past month was super busy with numerous unconfirmed updates, passage ranking rolling out, the upcoming page experience update and mobile-first indexing and so much more. - Poll: Is There A Shortage Of SEO Talent?
Abby Reimer posted a Twitter poll that asks is there a shortage of SEO talent available on the market. The poll is open for the next several hours, so please take it. It does seem like there are a lot of jobs on the market currently hiring SEOs but that is not based on any data collection process. - Google Recommends Pyramid Navigation Structure For Large Sites
A couple of months ago John Mueller of Google was asked a question about a site with a mega menu of about 1,000 links in it but those links would dynamically change based on user action. John responded that it might be an issue for Google to understand a menu that has that many links and changes that often. - Google On Pagination: Would It Be Okay If The Page Was Only Accessible Via Your Site
Most SEOs I know are still grumbling a little about the rel=next and rel=prev is no longer supported, as of two years ago. Google did give us pagination SEO advice in an unstructured format a while ago but really has not put together a document SEOs can reference to deal with pagination. - Google Hole Light Room
This room or conference room is by the main Google offices in Mountain View, California. It has this ceiling with holes in it so l these beams of light can shine through. It does seem distracting to m
Other Great Search Forum Threads:
- Theoretically, sure. However, we have a lot of practice with fake traffic, eg, for ad-fraud), getting enough data to skew aggregate metrics is unknown-hard, and persistence costs mon, John Mueller on Twitter
- Calling all Korean content creators! The Search Central Help Community is now available in Korean in addition to 14 other languages worldwide. Join the new Community to help each other create great Korean, Google's Product Experts Program on Twitter
- Love the scroll-to-text feature, but not thrilled about that yellow highlight text? You're in luck. As promised, you can now control the highlight color via the target-text pseudo element in Chrome 89. Here it is working on my, Glenn Gabe on Twitter
- Chrome 89 Closes Loophole For PWA Instability Checks, WebmasterWorld
- Happy Hinamatsuri, Japan! 🇯🇵🗾 Be on the lookout for displays of ceramic dolls dressed in Heian Period magnificence like those in the Girls' Day #GoogleDoodle artwork 🎎 They symbolize wishes of happiness & healt, Google Doodles on Twitter
- How to Lazy Load Adsense?, WebmasterWorld
Search Engine Land Stories:
- Crawl your way towards better search results with dynamic rendering
- Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
- Phone calls critical for business during the pandemic; Tuesday’s daily brief
- Semrush plans to go public after posting big 2020 growth
Other Great Search Stories:
Analytics
- 10 Steps to Blend STAT Ranking Data with Site Performance Metrics, Moz
- Google Analytics 4: An Introduction to Predictive Metrics, InfoTrust
- How to apply design principles to Data Studio Dashboards, Email Meter
Industry & Business
- AI ethics research conference suspends Google sponsorship, VentureBeat
- More parks, housing? Google, San Jose to release agreement, San Jose Spotlight
Links & Content Marketing
- Why Guest Blogging Is the Worst Link Building Strategy, Search Engine Journal
Local & Maps
- Google Confirms It’s Working on Fixing a Major Google Maps Annoyance, AutoEvolution
- Google Maps is already warning about railroad crossings - at least in the US, Randr Life
Mobile & Voice
- Microsoft’s new Intelligent Speakers deliver its promised meeting room of the future, The Verge
- Google Store stops selling Cardboard VR headsets, 9to5Google
SEO
- How to Become an SEO Freelancer - Lessons Learned from 10+ Years in the Industry, Ahrefs
- How To Use GSC's Crawl Stats Reporting To Analyze and Troubleshoot Site Moves (Domain Name Changes and URL Migrations), GSQI
- Test Page Speed For Google's Page Experience Update, BrightEdge
- The Future of SEO Beyond 2021, BruceClay
- Your Answer May Be a Question: Inside Google’s ‘People Also Ask’, Five Blocks
- SEO Writers: Land the Gig? Don't Make This Expensive Mistake, SuccessWorks
PPC
- New validation for line items in Display & Video 360 API, Google Ads Developer Blog
Search Features
- Using the TargetText Pseudo-Element for Custom Highlights in Chrome 89, Brodie Clark Consulting
Other Search