Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Stop taking short cuts, John Mueller of Google gives a harsh lesson to one such SEO looking to do just that. Google ignores widget links, Google will unlikely penalize for them. Google Search Console verify fix can work without you fixing anything. Google Shopping added colorful checkout cart icons. Google Web Stories is testing the domain in the footer and web story tips.
Search Engine Roundtable Stories:
- John Mueller Gives A Hard Lesson To An SEO On Google Ranking & Spam
John Mueller of Google responded to a complaint on Reddit where the SEO or site owner was upset his one month old site was not performing on Google Search. The SEO said despite him "created backlinks on top websites with good DA and low spam score" his site is just not showing up. - Google: We Mostly Just Ignore Widget Links And Not Penalize For Them
As you know, Google has a webmaster guideline against widget links, despite what some SEOs want to tell themselves. But the good news, and we knew this, that Google will likely just ignore those links and not penalize your site for those links today. - When Google Search Console Verify Fix Works Without Fixing Anything
Did you ever get an email from Google Search Console that asks you to take an action to fix an issue and then click the "verify fix" button? Well, did you ever just click that you fixed the issue, without actually implementing any fixes or changes? - Google Shopping Add To Cart Icon In Googley Colors
In the Google Shopping search results, if you can check out with Google, Google will add a Google-colored shopping cart icon to the search results that support checkout with Google. I don't know if the icon is new, looking back at my old posts, they just read "add to cart" but this can be old, I am not 100% sure. - Google Web Stories Test URL In Footer & Tips
Google seems to be testing displaying the domain the web story is from, while on the web story, in the footer of the story. Also, Google also shows tips on how to interact with web stories when you first load a web story from Google Search. - Bag Of Google Jelly Beans
Here is a photo from several years ago, of a Google branded bag of jelly beans. Yep, that simple, Google jelly beans. I found this on Instagram a while ago and yes, I am digging through the archives
Other Great Search Threads:
- As a reminder: starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. (Existing expanded text ads will still serve.) Get tips and resources to help you prepare for this change, Google Ads on Twitter
- Devs and SEOs have a lot to learn from each other. Watch @JohnMu and @ruthmesfun discuss: 💡 Why interactions between SEO and Devs matter 💡 Why seeing results matters to Devs 💡 The impact of a SEO-Dev liason, Google Search Central on Twitter
- Google has added "Word Coach Button" - shortcut key for android , l have added before (click on dec 21) and after (latest - round in color red) snap for ref - by click the button you get given word coach shortcut in your, Khushal Bherwani on Twitter
- Teaming up with the brilliant @SEOJoBlogs - we're going to host an #SEO event - with all money raised going to the @ifrc, helping those impacted by the horrendous events in Ukraine, Andrew 'Optimisey' on Twitter
- Web Perf folks: Yesterday the CrUX report was updated to include bigquery support for the new responsiveness metric. The linked blog post outlines some decisions we made about the metric. But it's experimental because we w, Annie Sullivan on Twitter
- When pages drop out randomly, it can sure cause issues. And the URL Inspection API wouldn't help there, since it says it's indexed, but it's not showing via a site query or when you search for the article. I'm sure it will pop, Glenn Gabe on Twitter
- This is wild! Google is pairing up products with products mentioned in YouTube videos. Instead of clicking the YouTube video title link, click the thumbnail to watch in the SERP. Then you’ll see G displays the product, Brian Freiesleben on Twitter
Search Engine Land Stories:
- 5 things your Google Data Studio PPC Dashboard must have
- How Google search personalization works: Professors and politicians just don’t understand
- Drive ranking by mastering E.A.T. with content and links
Other Great Search Stories:
Analytics
- How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts, Databox Blog
- The Ultimate Guide to Cross-Domain Tracking with GTM & GA, The Gray
Industry & Business
- Transitioning, Rebranding & Leading In SEO: Q&A With Rachel Heseltine, Search Engine Journal
- EU tells Google to delist Russian state media websites from search, Engadget
- YouTube, Google Play suspend payment-based services in Russia, Reuters
Links & Content Marketing
- 66% of Marketers Cite an Increase in Content Creation Over the Past Year, KoMarketing
- How To Reduce, Reuse, and Recycle Your Content for Improved Search Results, Content Marketing Institute
- Is Google giving repurposed websites a hard time in search?, Soup
Mobile & Voice
- Google Lens on Android updated to make browsing easier , 9to5Google
- How to Discover Who Your Local Competitors Really Are in 5 Easy Steps, I Love SEO
- Google Play Store users in Russia won't be able to buy apps, 9to5Google
SEO
- Automotive SEO: 10+ Strategies For Car Dealers In 2022, Go Fish Digital
- How to write a strong SEO hypothesis, Search Pilot
- User Experience, Search Intent and SEO: How to Prioritize Your Customer in Your SEO Strategy, Internet Marketing Ninjas
- Introducing Sitebulb Server Version, Sitebulb
- New SEO Competitive Analysis Certification, Moz
- The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy), Ahrefs
PPC
- Can I Bid On My Competitors Brand Keywords?, Digital Gearbox
- How To Reduce Your Average CPA, PPC Hero
- Reach specific audiences with LinkedIn Profile Targeting, Microsoft Advertising
- What Are Keywords and How Do You Use Them?, Semrush
- Google’s Topics API Raises More Questions Than Answers, AdExchanger
Feedback:
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