Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Bing may replace its knowledge answers at the top with Bing Chat. Google suggests using data-nosnippet for when featured snippets show the wrong snippet. Google said the install app buttons are from deep linking. Google Business Profiles verification asks for BBB link. Google says less common languages does not make the content low quality. I also posted another vlog with Sam Michaleson.
Search Engine Roundtable Stories:
- Bing Search Featured Answers Might Be Replaced By Bing Chat Answers
Mikhail Parakhin, the CEO of Microsoft Bing, said on Twitter that Bing may replace the top answers, featured, and knowledge answers they use today on Bing Search with the Bing Chat answers. "Yep, they use old technology and crowdsourcing, we will replace them ASAP," Mikhail wrote on Twitter. - Google Featured Snippets Go Wrong, Consider Using data-nosnippet
On Friday, Bill Elward noticed how a featured snippet had a header above it that read "Advertisement." Bill asked if this was a new Google Ad format from Google for featured snippet placement - the answer was no. The featured snippet simply picked up text on the page that said "Advertisement" and put that in the featured snippet. - Google: Less Common Languages Aren't Considered Low Quality Content
Google's John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. He said on Mastodon "good content is good content" no matter what language it is written in. - Google Search Install Mobile App Feature Needs Deep Linking
In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can find there is an official app for that company or product, it will find it through deep linking and associate that to your knowledge graph. - Google Business Profile Verification Steps Asking For Better Business Bureau Link
Google, during some of the verification workflow with your Google Business Profile may ask for your BBB, Better Business Bureau, listing page. Google is asking to provide a link to your company information the Better Business Bureau. - Vlog #214: Sam Michelson On Human Resources and Hiring
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management. Then in part three we go into pricing your services... - YouTube Movie Director Clapper Boards At Google Madrid
Here is an old photo of a few guys holding one of those YouTube movie director clapperboards. This one was taken at the Google Madrid office back in 2016.
Other Great Search Threads:
- A redirect is a redirect, I don't think anyone outside of your infrastructure can tell where it came from. Use what works best for you., John Mueller on Twitter
- Dropping standardized tests while maintaining legacy admissions policies and claiming it's about advancing equality of opportunity is not a serious position., Sam Altman on Twitter
- Sharing our recent improvements to the new @Bing preview: - Increased turns per conversation to 10 and the daily cap to 120. - Faster Bing chat responses in @Skype. - Fixed several of the bugs causing the "Something went wrong", Jordi Ribas on Twitter
- It's worth noting that there's no ranking bonus for hreflang. Making country versions of the same content makes SEO harder, not easier (since you have more copies to get crawled, John Mueller on Twitter
- This story I saw on Reddit really demonstrates just how helpful the new Bing can be to provide relevant results in a difficult situation. When this user had a boating incident in France, they struggled to identify the issue a, Jordi Ribas on Twitter
- This is the unfortunate dichotomy: we want everything being factual, at the same time we ask for "opinion". Opinion, by definition, cannot always be correct. We used to have a mode where you could s, Mikhail Parakhin on Twitter
Search Engine Land Stories:
- The latest jobs in search marketing
- Meta pauses bonus payouts to Reels creators
- SEO is alive and kicking in 2023 – and beyond
- Do personas REALLY matter in content marketing?
Other Great Search Stories:
Industry & Business
- Google’s ‘Peacetime’ CEO Sundar Pichai Faces Criticism As The AI War Heats Up, Forbes
- UK closes ‘Jedi Blue’ antitrust collusion case against Google and Meta, TechCrunch
- DOJ’s Google ad tech case may proceed in “Rocket Docket”, Global Competition Review
- Google Loses Bid to Move Digital Ad Antitrust Suit to NY, Bloomberg
- Two Search Experts Discuss Blogging About SEO [Podcast], Search Engine Journal
- Ignite Visibility Publishes SEO Study Revealing the Biggest Investments for 2023, PRWeb
Links & Content Marketing
- 5 Common Content Marketing Mistakes, MarketingProfs
- How Growth Marketers Can Leverage Content Marketing, Inc 42
- 5 Steps to Building Authentic Relationships with Influencers, Online Marketing Blog
Local & Maps
- What Is Local Digital PR and Why Is It Important?, BrightLocal
- 9 hidden Google Maps features everyone should know, Tom's Guide
- How to Create a FREE Google Business Profile Website, Sterling Sky Inc
Mobile & Voice
- GM is working on a ChatGPT-like digital assistant for cars, Engadget
- Tim Cook bets on Apple’s mixed-reality headset to secure his legacy, Financial Times (Sub)
SEO
- ChatGPT: Data Mining and SEO With OpenAI and Bing, Search Influence
- The Fundamentals of Crawling for SEO – Whiteboard Friday, Moz
- SEO for acquired domains or 'Acquisition SEO', Blue Array SEO
- Ultimate SEO Freelancer Guide - The Reality!, Mark A Preston
- What Are Vertical Search Engines? | SEO Glossary Edition, Level343
PPC
- How to Get More Patients with Google Ads for Dentists?, PPC Expo
- Announcing the deprecation of Ad Exchange Buyer II API, Google Ads Developer Blog
- Removing support for PHP 7 in the Google Ads API client library for PHP, Google Ads Developer Blog
- Google dominates in both marketing spend and confidence on the buy side, Digiday
- This Is What Happened When I Tried Using AdChoices, AdExchanger
Search Features
- Bing Preview Release Notes: Increasing Chat Turns, Bing Search Blog
- 13 hidden Google Search features everyone should be using, Tom's Guide
- Make ChatGPT Work for You With These Browser Extensions, Wired
Other Search
- Microsoft Exec Says OpenAI's GPT-4 to Launch Next Week, Synthedia
- PaLM-E: An embodied multimodal language model, Google AI Blog
- Google Employees Test Smarter Version of Its Chatbot Named 'Big Bard', Business Insider
- Google Search Pages for Darjeeling Hotels Hacked by Fraudsters, Skift
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