Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Last month in the Googleverse was a bit insane, but no needs to worry, I have a single recap post for you to catch up on what you might have missed. Google Search Console picks up links to brand new sites within 7 to 10 days. Google Ads has a new policy around disallowing content that shares personally identifiable information that promotes financial fraud, identity theft, harmful direct contact, or harassment. Too many country selectors for a web page might not be a good thing. SEOs can disagree with Google but sometimes when they disagree, it makes you wonder. Plus I posted a vlog and photo of the day.
Search Engine Roundtable Stories:
- April 2022 Google Webmaster Report
Welcome to April, the real April, not April 1st, and with that, I have the monthly Google webmaster report for you all. This is a big one, so get comfy and start reading. We had the product reviews update start rolling out, we had the page experience update for desktop finish rolling out and several unconfirmed updates. - Google: Just Too Many Country Versions Of Your Web Pages
You have all seen them, these country/language switcher menus at the top of the page that let you flip the language and region of the page to be more localized to your taste. But when is it all just too much and not going to help you with Google Search? - Google Search Console Links Report Shows Links For New Sites In 7-10 Days
Google Search Console can pick up external links to brand new web sites (if there are links pointing to them) within 7 to 10 days, according to Google's John Mueller. Guess what, I verified it and Google Search Console confirmed spotting the first link on day 10 for my new site. - When SEOs Disagree With Googlers
For decades now, many SEOs have disagreed with Googlers about how to do SEO and how to rank sites well in Google Search. Some of those who disagree feel Google is either lying to the industry, some feel those Googlers don't know the answer and some feel they just know better. - New Google Ads Policy: PII & Financial Fraud, Identity Theft, Harmful Direct Contact Or Harassment
Google Ads announced a new policy that will go into effect on June 1, 2022. This policy is an update to the Inappropriate content that has existed for some time. The new policy will prohibit content that shares personally identifiable information that promotes financial fraud, identity theft, harmful direct contact, or harassment. - Vlog #166: James Gibbons On Smart Search Marketing Tools That Help You Make Decisions
James Gibbons, the senior customer success manager at Quattr, stopped by my office to do some vlogging with me. We spoke about Jame's history in the space, working at a lawyer directory first, then moving to agencies like Acronym and Publicis Sapient and then getting into the software space in 2016. James is super passionate about building... - Google NYC Foam Bubble Party
I find the weirdest photos on Instagram - this one is a woman in foam bubbles in front of the Google NYC office. I don't think she works at Google, nor is this a Google backed event, but she is holdi
Other Great Search Threads:
- Hey SEOs who are you using for your backlink analysis/data?, Joe Hall on Twitter
- It would also be good to do regular clean-ups of old content, so that people who search for how to do column-layouts in HTML don't end up on pages recommending tables. A search engine with a good memory is, John Mueller on Twitter
- "Browse by Product" and "Browse by Stores" Category on google local packs. #GoogleMap https://t.co/rF29nTbULP, Khushal Bherwani on Twitter
- I wouldn't overthink it. Use the redirect type that's technically correct for your use-case, if you can. It's only a matter of which URL (source=302/target=301) is used for indexing, the rest is mostly t, John Mueller on Twitter
- Wow - my few week old blog already made an impression with Google Discover - good going @LucidInsider !!!, Barry Schwartz on Twitter
- One week in and my web story is still ranking #1 in Visual Stories for the query "SEO" (in the US + on mobile). Yes, it doesn't get many clicks, but I have seen it being tested at the very top of the SERP – which will be su, Brodie Clark on Twitter
Search Engine Land Stories:
- Google Ads latency issue confirmed with ad reviews
- Twitter tests 3 new ad formats
- The latest jobs in search marketing
Other Great Search Stories:
Analytics
Industry & Business
- Google skips April Fools Day 2022, but is that a good thing?, 9to5Google
- Google's Ex-HR Chief Says Hybrid Work Won't Last, Bloomberg
- Google Maps Antitrust Probe Gains Momentum, Skift
- DOJ urges Congress to zero in on Google and Amazon antitrust, Protocol
- Ex-Google CEO Eric Schmidt on career-building, working with Steve Jobs, CNBC
Links & Content Marketing
- How to Build Amazing Content Briefs, Content Harmony
- A 4-Step Customer Journey Map Process for Better Content Results [Template], Content Marketing Institute
Local & Maps
- Google Business Profile updates Documentation on adding your in-store products to your Business Profile using Pointy, tl;dr Marketing
- Writing Google reviews about patients is actually a HIPAA violation, The Verge
- How to Ask for Reviews (With Examples & Templates!), WordStream
Mobile & Voice
- Android Auto glitch has Google Assistant reading messages in the wrong language, Android Police
- Google Assistant on your Pixel 6 now works without wake words in more languages, Android Police
SEO
- 8 Q1 Local Search Developments You Need to Know About, Moz
- How to Plan & Run an SEO Campaign (Step-by-Step Guide), Ahrefs
PPC
- After Being Banned From Advertising on Google, This Founder Had to Get Creative, Inc
- Multi-Touch Attribution Guide (How to Build Better Models), Terakeet
- Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead, SparkToro
- Reminder: The new AdSense code is available, Google AdSense Help
Feedback:
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