Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We got a lot of local SEO topics for you today starting with Google adding support for a new recycling attribute for some local businesses. Google updated the help documents to include how adding in-store products can improve your local visibility. Google Business Profiles review tool now works for over 10 accounts. Google My Business app is going away, Google sent out an email notice. Google News is showing a section named "see similar headlines." How is that for your local search fix?
Search Engine Roundtable Stories:
- New Recycling Attribute For Google Business Profiles
Google on April 1st announced the launch of a new business attribute for select business categories. The new attribute is for recycling that lets local storefronts and shops clearly demonstrate their recycling services. - Google Help Doc Adds In-Store Products Helps With Local Visibility
Google has added a section to the how to improve your local ranking on Google that talks about adding in-store products. Google also added to the edit your business profile a section on these products as well. Google clearly wants you to add products to your local listing, if that is applicable to your business. - Google My Business App Going Away
Google warned us that the Google My Business app will go away at some point when it relaunched as Google Business Profiles. Now Google is emailing users of the app notifying them that "the Google My Business app is being replaced." - Google Business Profile Review Tool Now Works For Larger Accounts
According to Ben Fisher, Google has opened up the Google Business Profiles maps reviews tool to those who manage over 10 accounts. Previously, the tool only worked for those who managed a limited number of accounts. - Google News "See Similar Headlines From" Section Promotes Publications
Google News has a new (I think new) section for some news queries that says "see similar headlines from." This section is often at the bottom of the news results and it shows a carousel of news publications with their logo and name for you to scroll through and click on to get more news on that specific topic from that specific publication. - Doogler Swing
Here is a photo of that cute dog now at the Google Dublin office on a swing. Yes, it is a Doogler on a swing. Below there is also a video of the dog swinging on Instagram.
Other Great Search Threads:
- My comment on voice search was because it often feels like people have expectations about voice search that aren't practical. Getting a Google Home/Alexa and using it regularly gives you more insig, John Mueller on Twitter
- A lot of really interesting insights on Google's new Info Evaluation Resource (https://t.co/4B1M0CTKrB) Care to dive in with me a bit? Here are a few things that spoke to me!🧵, Mordy Oberstein on Twitter
- Elon Musk Takes 9.2pct Stake in Twitter Shares, WebmasterWorld
- Heads-up, Journeys has finally hit the stable release of Chrome. I've been waiting for that to arrive, and it must have recently (like over the past few days). Note, I'm not seeing the prompt to "Resume your research" while se, Glenn Gabe on Twitter
- If there were a pagerank'y effect from hreflang, SEOs would have been messing with it for a long time now :-)., John Mueller on Twitter
- It shouldn't be indexable if it's an automatic translation, but of course it's fine to use them otherwise. If you're using a JS widget for it, often that's not indexable by default (either script is robo, John Mueller on Twitter
- That's fine, no need to also have separate sitemap files., John Mueller on Twitter
- What is the benefit of adding " rel="noopener" target="_blank" to internal links? : SEO, Reddit
- We got it back! (sorta) #PPCChat, Greg on Twitter
Search Engine Land Stories:
- 7 reasons why people believe SEO myths
- How to create a three-tier blog strategy to increase revenue
- Google Business Profiles add new recycling attribute
- Twitter and Talkwalker: Using cultural insights to execute your strategy
Other Great Search Stories:
Analytics
- 24 Free-Forever Marketing and Sales Software Tools, Databox Blog
- How to Write an Executive Summary for a Report: Step By Step Guide with Examples, Databox Blog
Industry & Business
- Google offers employees free electric scooters to get them back to the office, The Verge
- Google's Employees Return to the Office Today. This Former Exec Says Hybrid Work Won't Last, Inc
- Google AI Unit’s High Ideals Are Tainted With Secrecy, Bloomberg
- Google Signs 53K-SF Lease in Silicon Beach, Commercial Observer
Links & Content Marketing
- Does B2B Influencer Marketing REALLY Work?, Online Marketing Blog
- How To Find and Fix Orphan Pages (the Right Way), Ahrefs
- Ownable Conversations: How To Create Content That Leads Niche Discussions, Content Marketing Institute
Local & Maps
Mobile & Voice
- Google Search app adding 'Notifications' tab on iOS, 9to5Google
- Google Assistant 'Quick phrases': What you need to know, 9to5Google
SEO
- 3 SEO trends that hide in the open, Kevin Indig
- Deleting a Site And Starting Over | YMYL | SEO Case Study, Adam Riemer
- How long does SEO take?, Search Metrics
- Core Web Vitals: Finding Common Ground Between SEOs and Developers, Moz
- Yoast SEO 18.5: More fixes and enhancements, Yoast
PPC
- Microsoft Audience Ads expansion and other updates for April, Microsoft Advertising Blog
- What is Real-Time Bidding and Why is it Important?, PPC Expo
Other Search
- Pathways Language Model (PaLM): Scaling to 540 Billion Parameters for Breakthrough Performance, Google AI Blog
- What is vertical search?, WTF is SEO?
Feedback:
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