Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says just because a site is good today, it doesn't mean it will be good SEO-wise in the future. Google has a new car carousel in the mobile search results. 30% of SEOs say they use more than just Google for search and discovery. Google ist testing images for ads only in the local finder. Google is testing slider images in the mobile search product grid.
Search Engine Roundtable Stories:
- Google Search Car Carousel
We saw Google label some car types as electric and hybrid a year ago. Now Google has this car carousel in the mobile search that lets you filter by many other car types. - Poll: 30% Use More Than Just Google For Search & Discovery
Greg Sterling ran a poll on Twitter asking, "Are you now branching out from Google as a search/discovery tool?" Almost 30% of those who answered, which are primarily SEOs/SEms, said they are, while the other 70% said they are sticking with Google 99% of the time. - Google Tests Local Finder Images Only For Ads?
Google may be testing only showing images in the local finder, the local search results in Google Maps, for listings that are ads. The rest of the listings, the one without ads, may only show a map image but not an image from the business profile. - Google Tests Automated Product Result Slider Thumbnail Images In Mobile Search
A couple of weeks ago, I reported how Google tested a thumbnail image slider in the product grid results in the Google Search results on the desktop interface. Now Google is testing this on the mobile search interface, and it seems to slide automatically without flicking to scroll or slide. - Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later
Google's John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won't one day degrade in value. John added, "just because something's in Google News now doesn't mean it'll be there forever." - Restaurant Name: Thai Food Near Me
We saw a dental practice named "dentist near me" and a coffee shop named "coffee shop near me" - and here is a restaurant named "Thai Food Near Me."
Other Great Search Threads:
- 15% of all queries are new, it would be unexpected (or scary) for everything to be perfect all the time. Many people are "still" working on Search, it's an important area, and there's alwa, John Mueller on Twitter
- Is it beneficial to break a big b2b into smaller sites?, WebmasterWorld
- That's by choice. We don't want our search results crawled. Sites can make these kinds of choices, and well-behaved robots / crawlers are expected to respect them, even if they don't agree., John Mueller on Twitter
- Those are really small numbers, it would be hard to generalize based on them., John Mueller on Twitter
- Via @methode re: robots.txt & preventing indexing of staging (indexing decisions): Google can't crawl the content so it needs external hints about the url (so links w/proper anchor text are needed), so G can assume the important, Glenn Gabe on Twitter
Search Engine Land Stories:
- Google webspam report says SpamBrain caught five times more spam this year
- 10 minute TikTok videos are gone
- How to build an E-E-A-T strategy for local SEO
- How to think about brand exclusions for Performance Max
Other Great Search Stories:
Analytics
Industry & Business
- AI: China tech giant Alibaba to roll out ChatGPT rival, BBC News
- How Google’s Chief Sustainability Officer Gets It Done, The Cut
- More Google layoffs soon? Here's what CEO Sundar Pichai has to say about it, BusinessToday
Links & Content Marketing
- 80% of ‘Very Successful’ Content Marketers Have a Documented Strategy, KoMarketing
- Why ChatGPT Can’t Replace Content Creators In Influencer Marketing, Forbes
Local & Maps
- Google Maps Is the Potential Killer App In This Age of AI, Skift
- Google Maps updates: New ways to explore National Parks, Google Blog
- New Apple Maps Features, Trouble For Google Maps!, Gizchina
- Top Google Maps Rival Gets Humongous Update, CarPlay Goodies Included, AutoEvolution
Mobile & Voice
- 9 Best Smart Speakers (2023): Alexa, Google Assistant, Siri, Wired
- Apple shifts headset production from Pegatron to Luxshare, AppleInsider
- Discover more than 800 free TV channels with Google TV, Google Blog
- No, Google Assistant Is Not Dying, How To Geek
SEO
- Announcing SEO For Beginners: Our Beautiful New Hardcover Book, Ahrefs
- Recession-proof value propositions for eCommerce SEO, Wix SEO Hub
PPC
- How Many Ads Does Google Serve In A Day?, Business 2 Community
- How To Use Audience Targeting In Google Ads, Go Fish Digital
Other Search
- What is generative AI? A Google expert explains., Google Blog
Feedback:
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Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
