Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google confirmed nothing with international SEO is changing with the ccTLD Google Search changes. Google Ads API version 19.1 is out. Google AI Mode may get a direct query method. Google is testing a video player on the shopping card. Google Ads is sending out personalized ad boost emails to advertisers.
Search Engine Roundtable Stories:
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Google Ads API Version 19.1 Now Available
Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs, and more. -
Google: Nothing Has Changed With International SEO with ccTLD Change
As I covered yesterday, Google is going to redirect its ccTLDs to Google.com. And as I reported yesterday, Google also said "it won't affect the way Search works." Despite Google saying that, there are tons of people in our industry thinking that international SEO has changed with this announcement - it has not. -
Google Tests Video Player To Shopping / E-Commerce Card
Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable video in the shopping card block. -
Google AI Mode May Get Direct Query URL Method
While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search. -
Google Ads Personalized Boost Ad Performance Email
Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, "Your step-by-step guide to boost ads performance." -
Google Taekwondo Class
Google offers self-defense classes for its search team (well, everyone) in order for them to protect themselves from SEOs (well, everyone). This is a photo from the Google Kirkland, Seattle office of such a class.
Other Great Search Threads:
- AI Mode in Search introduces new reasoning and tools under the hood with a custom version of Gemini models. For any question, it makes a plan, breaks it down into related subtopics, and runs multiple Google searches to find the mos, Robby Stein on X
- Google just filed its pretrial brief in the DOJ's monopoly case -- and you'll never believe what Google says about IP. Google argues the government's remedies would constitute an "unjustified divestiture of [Google's] intelle, Nate Hake on X
- Copilot is becoming a layer across how we search, read, and create. From search to browser to desktop, it's now part of how ideas take shape. With @bing and @MicrosoftEdge, it’s now supporting creativity at every step, Yusuf Mehdi on X
- WordPress 6.8 is out today. Including Speculation Rules in Core thanks ot some amazing work by @felixarntz.bsky.social !! make.wordpress.org/core/2025/03... It's a very conservative prefetch-on-mousedown default but site owners (or plugins, Barry Pollard on Bluesky
- You can add 10,000 negative keywords to a Performance Max campaign, but only 1,000 at the account level...., Brett Bodofsky on X
Search Engine Land Stories:
- Apple rebrands Search Ads as Apple Ads
- TikTok Ads introduces new exclusion lists
- Google hit with $6.6 billion lawsuit over search dominance
- Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024
- Google Ads made simple: Leveraging engaged audiences
- CPC inflation: How fast are Google Ads costs rising?
- Why AI will break the traditional SEO agency model
Other Great Search Stories:
Industry & Business
Links & Content Marketing
- Inside the Economy of AI Spammers Getting Rich By Exploiting Disasters and Misery, 404 Media
- Turn Your Backlink Profile Into Modern Art, Bill Hartzer
Local & Maps
- A Complete Guide to Adding Google Business Profile Products, Semrush
- How to Add a Google Maps Business Listing: Step by Step, Semrush
- Remove Singleplatform (Tripadvisor) Links from Your Google Business Profile, Online Ownership
Mobile & Voice
- Gemini Live camera and screen sharing now free on Android, 9to5Google
- Next Apple Vision headset may use titanium to cut weight, AppleInsider
- Perplexity in Talks to Integrate Assistant Into Samsung, Motorola Phones, Bloomberg
SEO
- A Rant On SEO, Growth And Google, By A Digital Media Survivor, NDTV
- Do Mobile Pages Need Less Content? SEO Myths Debunked, Nikki Pilkington
- Does Brand Awareness Impact LLM Visibility?, Seer Interactive
- How to Sync Your Marketing with SEO for the Best Results, Bruce Clay
- Local SEO vs. National SEO vs. Global SEO: A Strategy Guide, Semrush
- Product images and descriptions: Best e-commerce SEO practices, Oncrawl
- SEO tools to conquer the HCU and boost E-E-A-T, Wix SEO Hub
PPC
- Are Google AI Overviews Torching Paid Search?, JumpFly
- Can You Use Competitor Brand Names in Google Ads? And Is It Even A Good Idea?, KP Playbook
- Check My Ads Institute Statement in Response to DoubleVerify Legal Letter, Check My Ads
- Google Ads Retargeting with Jyll Saskin Gales, PPCChat
Search Features
- Google AI Overviews: New Research Reveals How to Navigate Click Drop-off, Amsive
- Google’s Search for Its AI Future, The Information
- Microsoft lets Copilot Studio use a computer on its own, The Verge
- OpenAI's new o3 and o4-mini models are all about 'thinking with images', Engadget
- Thinking with images, OpenAI
- Vibe Check: o3 Is Here—And It’s Great, Every Media
Other Search
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