Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Tests Black URL Under Snippet Title
Google is always testing, here is another one spotted this time by Andrea Cruz. In this one, Google is testing showing the URL, in black, but under the clickable title of the snippet. The current design should show the URL above the clickable title but in this test, it is below. - Google Testing More How To Schema Rich Results Interfaces
Last week we reported Google was testing a variation of the how to schema interfaces, here is a similar test to what we saw last week. Brodie Clark shared these screen shots on Twitter that show a little arrow up to show the steps assigned to the snippet. It is a slight change from what Brian Freiesleben saw the other week. - Google Search Console Is Tracking Fewer Pages For Reporting
Google announced the other day that starting on April 12, 2020 it began tracking fewer pages for its reporting engine. Specifically for the AMP, Mobile Usability, Speed, all rich result reports. This was done to improve performance of the reporting system. But tracking fewer pages can result in some issues. - Google Event Structured Data Gets Organizer Property
Google has added the ability to label who the organizer of a specific event using a new property type in your structured data. The new label is organizer and it can be either a person or organization. - Google Search Console Adds Copy Feature To URLs
Google has added a small but super useful feature to Google Search Console, the ability to quickly copy a URL listed in a report. Previously, you would have to do tricks to copy the URL but now with the click of a button, you can copy the whole URL listed in the row of data in those reports. - Google Austin Construction
Here are a couple photos I found online of the ongoing construction of the Google Austin building. You can see the G logo at the top corner of the building and the building being worked out.
Other Great Search Forum Threads:
- Due to the ongoing coronavirus outbreak, we've decided not to hold #SMX Advanced June 8-10 in Seattle. We’re producing SMX Next - a virtual training experience you can enjoy from the comfort and safety of your hom, Search Marketing Expo on Twitter
- I'm guessing you might be checking a non-HTML URL, such as an image, video, CSS, or JS file. The testing tool is only valid for HTML / web-search content, for others it might return things like that, John Mueller on Twitter
- If it lost all it's visibility, that sounds like someone might have used the removal tool in Search Console accidentally. If you're just seeing changes in search, I'd recommend posting the details in the webm, John Mueller on Twitter
- Link development and the sale or nonsale of a site, WebmasterWorld
- Twitter SMS Service Removed in Most Countries, WebmasterWorld
Search Engine Land Stories:
- GMB usage declines, but poised to become more powerful post-coronavirus
- Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’
- SEL 20200428
- Microsoft Advertising adds cookie-based experiment option
- Google Search Console reports may have changed
- Video: Mordy Oberstein on Google quality updates and featured snippets
- Deliver compelling digital experiences to modern users
- 4 takeaways for content marketers in the time of COVID-19
Other Great Search Stories:
Analytics
- Creating a Development and Testing Process for Google Tag Manager, Conversion Uplift
- Google Data Studio Template: A Complete SEO Report by SEMrush, SEM Rush
Industry & Business
- Google to donate €1m to Irish NGOs, RTE
- Yandex Announces First Quarter 2020 Financial Results, Yandex
Links & Content Marketing
- During COVID-19, Clear Copy is More Crucial Than Ever, Go Fish Digital
- Historic Index, Majestic Blog
- New from inLinks: Market Trend Reports, InLinks
Local & Maps
Mobile & Voice
- New Google Pixel Buds available now, Google Blog
SEO
- Featured Snippets for Ecommerce Stores: How to Capture Them, HigherVisibility
- Why Leaders Are Moving Media Dollars to SEO Now, Conductor
- An SEO's Tips for Going Offline to Online, Searchmetrics
- How to Build the Optimal UX by Focusing on User Psychology: In Search SEO Podcast, RankRanger
- Yoast SEO 14.0: Much faster thanks to ‘indexables’, Yoast
- YouTube SEO: How to Create a YouTube Channel and Promote It Successfully, SEM Rush
PPC
- 3 Simple but Powerful Search Ads Strategies During COVID-19, BruceClay
- 7 Dos & Don’ts for Taking Charge of Your PPC Program (Again), Search Engine Journal
- Google Ads Guide: Taking Smart Risks on Automated Bidding, Seer Interactive
Search Features
- When Google Must Not Get the Answer Wrong, Five Blocks
Other Search
