Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Ads Earnings Up 32% While Microsoft Bing Ads Earnings Up 17%
Both Microsoft (Bing) and Alphabet (Google) announced earnings last night and both had pretty big uplifts with their search advertising revenues and earnings. Microsoft was up 17% for its search advertising revenue category and Google was up 32% for its search advertising revenue category, year-over-year. - Google: Do Follow - Rel="Follow" Is Not A Thing
Google has a few link attributes that allow you to tell Google not to pass any link signals from the link to the site you are linking to. There is the classic rel="nofollow" and the newer rel="ugc" and rel="sponsored". But no, there is no do follow or rel="follow" attribute. - The Layer On Top Of Google Search Web Rendering Service
There is an interesting tidbit you can learn about Google's web rendering service (WRS) in the latest JavaScript SEO hangout with Martin Splitt of Google where Martin said he is "spilling the beans a little bit" by sharing that there is a layer on top of WRS that handles "prioritization, error retry, quality of service guarantees, caching and it also interacts with a crawling subsystem to actually fetch things." - Google News Publisher Center Design Updated/Tweaked
Google has made design updates to the Google News Publisher Center. I don't know if new functionality was added, it does not appear so, but maybe I am missing something. I'll be honest, I do not use the publisher center that often, so I'm really not sure. - Google Adds More Details To Robots.txt Specifications Help Document
Google has added a bunch of new supporting details to the robots.txt specification document. Jamie Indigo noticed these changes and explained what was added include "explicit details on the files for IDNs, IP-addresses, and port numbered hostnames." - Google Logo Fallen & In Pieces
Here is an old photo I found on Instagram of the Google logo, its letters used for signage, on the ground, fallen and looking helpless. Okay, well, maybe they were installing a new sign at the Google
Other Great Search Forum Threads:
- I kinda get that; I'm just saying if it's only for showing that you're legitimate, the whole thing becomes a bit awkward ("make-moz-happy" vs "make-awesome-things"). What, John Mueller on Twitter
- PageSpeed Insights now includes Lighthouse's element screenshots! https://t.co/WGqCEsyDZK Find your page's most important elements even more quickly; click on the screenshot to reveal the element in the context of the whole pa, Lighthouse on Twitter
- Yeah, "it depends" on a lot of things, and it can change over time (short and long term). It's not a defined behavior. I'd see it as "sometimes it helps discover links, so I shouldn't be surprised if it, John Mueller on Twitter
Search Engine Land Stories:
- How to find the perfect influencers for your brand: A quick and easy way
- Advanced. Actionable. Virtual. See the SMX Advanced agenda now!
- Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Other Great Search Stories:
Analytics
- 4 Advantages of Server-Side Tagging in Google Tag Manager, InfoTrust
- Why We Love Google Optimize, Bryt Designs
Industry & Business
- Senators are probing whether Google tried to influence a top critic’s testimony at a competition hearing, Washington Post
- Yandex Announces First Quarter 2021 Financial Results, Yandex
Local & Maps
- Do Google My Business Identity Attributes Impact Ranking?, Sterling Sky
- Best Practices for Getting and Using Your Google Maps API Key, Search Engine Journal
- NEW Disneyland Resort Updates Look Amazing on Google Maps, Inside the Magic
Mobile & Voice
- Google to fix issue w/ COVID contact tracing API on Android, 9to5Google
- Sonos Roam is a nearly perfect portable Assistant, 9to5Google
- Your next Android TV set-top box may also be a Google Assistant smart speaker, XDA Developers
SEO
- How to Optimize Your Homepage to Improve Search Rankings, Search Metrics
- Online Reputation Management Industry to Double Revenue by 2029, Near Media
- What can Google's "Product reviews" update teach us about quality?, Yoast
- A Website To Test Your Crawler's Settings, tl;dr Marketing
- Google's Product Reviews Update - Here's Why SEO Writers Should Pay Attention, SuccessWorks
PPC
- Cookiesless advertising: 4 steps to protect your data now, Brainlabs
- Verizon Provides FLoC Alternative. Will It Work?, Street Fight
Other Search
