Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Earnings Show Paid Click Growth Declining With Cost Per Click
Most Google earnings report show how the cost-per-click, the amount an advertiser pays when someone clicks on their search ads, have been getting less expensive. But most of those earnings have shown growth in terms in the number of clicks ads in general are getting. Well, not this past earnings report, which showed a 9-percent decrease in paid clicks from Q4 to Q1. - Give Google Feedback On The Future Of The Disavow Link Tool
Last week we reported that Google is still undecided on the future of the disavow link tool. This came up on Reddit and John Mueller from Google asked Reddit users for feedback on how they see the future version of the disavow link tool would look like in the new Google Search Console. - Google Works To Fix How Many Legs Horses & Snakes Have
For the past few days or so, folks on social media are going a bit nuts about how Google doesn't know how many legs a horse or snake have. If you try to Google it, Google will tell you horses have six legs and snakes have four legs - this is no joke. - Google: Search Console Backlink Report Only Report Not Fully Fixed Yet
I asked Google for an official update on the Search Console status, since we reported yesterday that it appears most of the reports are back to normal. Shortly after Google posted on Twitter saying that all the reports are back to normal minus the backlink report that "still needs some time to update." - Google Search Snippets With Image Collage Carousel
We know Google has image carousels in some of their search results snippets, that isn't new. But is showing a collage of images a new feature in this image carousel? Here is a screen shot from Mordy Oberstein as he posted it on Twitter. - Google Broccoli - How Colorful
Only Google can make broccoli look yummy and colorful. Well, maybe not only Google but hey. Here is a photo from Instagram showing that at the Google Dublin office they had a Google Green Market day.
Other Great Search Forum Threads:
- Any time you're creating multiple URLs for the same content you're adding complexity that may or may not work as you'd like. My recommendation would be to try to avoid that and just use one URL per piece of content as much as p, John Mueller on Twitter
- You’re a good man, Bill. I got burned out years ago with blogging. Now I prefer video or audio, and then transcribing / editing into a post. Those days of waking up at 5 am to get the scoop and doing multiple posts took their tol, Loren Baker on Twitter
- It's essentially a redesign, keeping the old URLs makes everything much easier. However, if the site changes (often it's the layout and/or internal links), then that new state will be reflected in search over time, which might, John Mueller on Twitter
- Stopping Search Engine Bots From Eating Up My Bandwidth, WebmasterWorld
- The neat thing about the new URL inspection tool is that you can see the indexed version as well as run a live-test for the current live version. It's a bit different, but there's a lot included which you couldn't see in the o, John Mueller on Twitter
Search Engine Land Stories:
- Google Q1 revenues $36.3 billion but miss Wall Street expectations
- Parallel tracking goes live for Google Ads display campaigns May 1
- Choosing the right marketing analytics solutions for your company
- Google Search Console reports back on track after multi-week delay
- Google may decide to charge for Google My Business listings
- Here’s what you need to know about image optimization for SEO
Other Great Search Stories:
Analytics
- Google Data Studio: An Overview of New Features, GlowMetrics
- How to Track WordPress Categories and Tags in Google Analytics, Monster Insights
- Quora is now integrated with Google Tag Manager, Quora
Industry & Business
- How a Google office became a sticky-note art gallery, Google Blog
- Yext to Hire 500 People for New NYC Headquarters Near Google, Bloomberg
- Google Appeal in Oracle Copyright Suit Gets Supreme Court Inquiry, Yahoo Finance
- Google’s rise to the top of search and how they ate their competitors’ lunch, Search Metrics
- How a Leading PPC Expert Got Great Results from Native Advertising: An Interview With Michal Moreno, OutBrain
- Moving toward a gender equitable internet, Google Blog
Links & Promotion Building
- Rethinking What it Means to Have Better Links, Search Engine Journal
Local & Maps
- AR might be the best thing that ever happened to Google Maps, BGR
- Connecticut's drug drop boxes can be found on Google Maps, KCRG
Mobile & Voice
- Alexa will add Spanish support to U.S. devices this year, VentureBeat
- Apple's Siri ties with Google Assistant for most-used voice assistant, Apple Insider
- A doorbell company owned by Amazon wants to start producing “crime news” and it’ll definitely end well, Nieman Journalism Lab
- Google Assistant not working? Here's how to fix it in just a few minutes, Android Authority
SEO
- Podcast: 2. Interview with Frédéric Dubut, Bing, Technical SEO
- Rank and Rent: Local SEO Without The Clients (The Beginner's Guide), Raven Blog
- How Web Marketers Should Classify Search Queries, SEO Theory
PPC
- In Search SEO Podcast: Best Practices for Google Ads Automation, RankRanger
- Protect your budget and your brand with Display & Video 360, Google Blog
- Using the SERP to build your keyword list, Moz
Other Search
