Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- May 2019 Google Webmaster Report
The past month in terms of Google search, SEO and webmaster related topics can be summed up into two primary categories. First is the massive number of bugs and the second is about new features and tools... - Google Search Console Change Of Address Tool Not Working
I am hearing reports of the change of address tool in Google Search Console is not working. I personally did not try it, it is one of those things that you don't want to play around with, but Tom Brodbeck shared a screen shot of it not working. - Google's John Mueller: Learning About Information Retrieval Will Be Useful
Google's John Mueller said on Twitter that "learning how information retrieval algorithms work will be useful, even if it's not used 1:1 in the same way." This comes after he said that focusing on tf-idf algorithms and the metrics there may be short-sighted and not a good use of your time. - Meet Gary Illyes From Google In Hyde Park In Sydney & Get Free Pizza
Gary Illyes said he will be in Hyde Park, Sydney this Wednesday and at 5pm at Buckley's Sydney he is planning on doing an informal meet up with SEOs and folks who are interested. Aleyda Solis will be there, a respected international SEO. Plus, maybe even better, Gary said he will buy the pizza. - Google Teacher Appreciation Week Doodle
Today on Google's home page in the US is a Doodle, a special Google logo, for teacher appreciation week. Teacher Appreciation Week is a national holiday celebrated in United States which takes place in the first full week of May, which in this case is Monday May 6, 2019 through Friday, May 10, 2019. - Google I/O Nails Code
Google I/O is this week, one of the biggest weeks for Google, and some Googlers are getting ready by painting their nails with in the Google I/O theme. Here is a software engineer from Google named D
Other Great Search Forum Threads:
- Adsense Ad Placed In a Slider?, WebmasterWorld
- Experiences with site search box - can only the root.com possess this?, Reddit
- hreflang in jQuery, Reddit
- I think the hard part is deciding when to use it. For manual actions w/links: that's easy. For the rest? My recommendation has been to use it in cases where you feel you'd get a manual action if someone were to review your link, John Mueller on Twitter
- That's why planning which URLs to crawl is hard :). (Also, 404s aren't always cheap)…, John Mueller on Twitter
- So apparently Reddit comments can get a site a manual action. That doesn’t seem right, @johnmu. Unless the site owner has made the comments on @reddit and google can prove it? https://t.co/mYLFc3fowG", Bill Hartzer on Twitter
- Crawl anomaly - Weird paths found in GSC, WebmasterWorld
Search Engine Land Stories:
Other Great Search Stories:
Analytics
- Lotte Hotel boosts booking rates by 49% with Google Optimize, Google
- 5 Google Analytics Metrics You Need to Track on Your Membership Site, Member Press
- How to Use Goal Values in Google Analytics, Marcel Digital
Industry & Business
- The Top 50 Most Influential PPC Experts, PPC Hero
- What to expect from Google I/O 2019, Ars Technica
Links & Promotion Building
- Content Marketing Fitness: Are You Ready to Integrate, Optimize and Activate?, Online Marketing Blog
Local & Maps
- Google is testing a new Maps feature that has nothing to do with navigation, BGR
- Hey Google, Yelp, DoorDash, and Amazon are the vertical search players in town, Search Metrics
- 6 Reasons Google Maps Still DESTROYS Apple Maps, Know Your Mobile
- Take a walk through Kakadu on Google Street View, Official Google Australia Blog
Mobile & Voice
- Enterprise hits and misses - voice search is here, but so are digital duopolies, Diginomica
- Google Assistant in the car: Best accessories and devices, 9to5Google
- We Live in the Age of Voice Assistance, Stone Temple
SEO
- In the Game of SEO, You Need These 5 SEO Lessons, Conductor
- The Importance of Redirects and Technical Review When Launching a Site: Why Doesn't Joe Biden's Campaign Site Rank in Google?, Keylime Toolbox
- Introducing BrightEdge Instant, BrightEdge
PPC
- Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns, Go Inflow
- Localize your PPC with Geo Ads Customiers | Google Ads Tips, Metric Theory
- The Guide to Combine Content Marketing with PPC, PPC Hero
- Upcoming breaking changes to the Google Ad Manager API, Google Ads Developer Blog
Other Search