Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Mobile Friendly Test Not Using Latest Chromium Yet
With the big news around Googlebot now being evergreen and running the latest version of Chromium and thus being able to access 1000+ new features on web pages, you'd think we'd see it. But no, we don't see it yet and no - the mobile-friendly test and probably the other testing tools do not support it yet. - GoogleBot Runs Latest Chrome - This Is Big News
Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay up-to-date with the latest version of Chromium, their popular Chrome browser. This brings thousands of new features to Googlebot for crawling purposes. - Google Code Lab Supports Structured Data, Single Page Apps & Dynamic Rendering
Martin Splitt from Google announced while at Google I/O yesterday that they have updated the Google Code lab not to just support structured data but also single page apps (SPAs) and dynamic rendering. Code lab is a solution that walks you through step-by-step to create either structured data, SPAs or dynamic rendering that works with Google search. - Google Search Adds 3D Objects With AR Support
Google demonstrated at I/O yesterday a search feature where you can bring up 3D objects and then place them in your location using AR, augmented reality. I am not too sure about this feature sticking but hey - it is pretty cool to demo on stage - don't you think? - Google Top Stories To Add News Timelines, Search & Play Podcasts & More
At Google I/O yesterday, Google first announced updates to how they will handle top stories in the search results. Google showed how the top stories has a new top filter bar to let you learn more about a topic, see that stories timeline, and even hear podcasts that you can play about that topic. - Google I/O Digital Detox Area Was Empty
Brian Ussery snapped a photo of an area at the Google I/O event named Digital Detox, a place you go to turn off your phone and connect with yourself or others. Just look, the place is empty.
Other Great Search Forum Threads:
- Google has pushed the suggested search waterfall (on desktop) to the right, my guess is to make sure the ads are seen.… https://t.co/YpDFrBTU2Q, Joe Youngblood on Twitter
- It works for me :). It's a bit unique (aka awkward) since it doesn't show the preview when you submit, but rather shows a link to the preview to try out directly (when you use a mobile device / emulation or scan the QR code wi, John Mueller on Twitter
- Google Changes the way Cookies Work on Chrome, WebmasterWorld
- Google Testing Very Light Blue Title In Search Results Here is before vs after title color screenshot attached. @rustybrick @JohnMu #SERP… https://t.co/vOuJtTimPK, Sunny Deval on Twitter
- Today's special: Google Lens. highlighting what's popular on a menu, when you tap on a dish you can see what it looks like and what people are saying about it, thanks to photos and reviews from @googlemaps. #io19, Google on Twitter
- Twitter Now Lets You Re-tweet with GIF, Photos and Video, WebmasterWorld
- Yes, it's an XML file, where these things still matter :)…, John Mueller on Twitter
Search Engine Land Stories:
- Google search bug has search suggestions crawling off the page
- Google Assistant moves from the cloud to the phone, now 10X faster
- Google’s web crawler Googlebot now runs on the latest version of Chromium: Why that’s a good thing
- IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again
- Google announced updates to news in search, adds 3D support to search results and more
- The future of search: Capturing the hearts and minds of Generation Z
- Google Search experiments with showing less relevant search results when requested
Other Great Search Stories:
Analytics
- In-Depth Guide on Direct Traffic in Google Analytics, Online Metrics
- The Google Tag Manager Tips You Need in Your Life (Especially if You Want to Increase Conversions), GetUplift
Industry & Business
- Google Says It Has Found Religion on Privacy, New York Times
- Privacy that works for everyone, Google Blog
- Protesters fly banner-towing plane over Google I/O, TechCrunch
Links & Promotion Building
- 3 Ways to Measure Link Quality, Search Engine Journal
Local & Maps
- Google Maps and Google Search will get incognito modes to hide your navigation and search data, XDA Developers
- Google Maps AR navigation rolls out to Pixel users, VentureBeat
- Microsoft announces new Bing Maps SDK for iOS, Android and Mixed-Reality apps, MSPoweruser
Mobile & Voice
- Bringing you the next-generation Google Assistant, Google Blog
- More help is on the way with Nest Hub Max, Google Blog
- Pixel 3a: the helpful (and more affordable) phone by Google, Google Blog
- Sharing what's new in Android Q, Google Blog
SEO
- I Want To Rank Beyond My Location: A Guide to How This Works, Moz
- Is Relevance the Most Important Google Factor? Gerry White Interview, Cognitive SEO
- SEO Specialists: What They Do + Steps on How to Become One, HigherVisibility
- Conductor Orchestra Adds SEO Experts to Your Team, Conductor
- Digital Marketing in Healthcare: A Guide to Local SEO, Hallam Internet
- How to use Google advanced search operators to find indexation and technical SEO issues, Builtvisible
- Is SEO Writing a Dying Art?, SuccessWorks
PPC
- Estimating the Impact of Apple's ITP 2.1 Using Google Analytics, Metric Theory
- Google attribution models explained (part 1), Vertical Leap
- How to Use Google Ads Campaign Experiments, Seer Interactive
- Google is pushing back against ad tracking in Chrome, The Verge
- Raising the bar on transparency, choice and control in digital advertising, Google Blog
Search Features
- At I/O '19: Building a more helpful Google for everyone, Google Blog
- Helpful new visual features in Search and Lens, Google Blog
