Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There was another unconfirmed Google update - this one was on Mother's Day weekend. Google Search Console has a crawl stats data gap again. Google updated its business guidelines to allow for some virtual food and delivery brands. Google also spoke about copying your own content for SEO purposes. Microsoft Bing has "see results" on the left side. Plus, we have a contributed post on the Google Search Central unconference.
Search Engine Roundtable Stories:
- Google Mother's Day Weekend Search Algorithm Update (May 6th - May 8th)
I am seeing signs of a possible Google search ranking update that kicked off late Friday, May 6th and has really spiked this morning - May 8th - also Mother's Day in many regions. There is both a lot of chatter in the SEO forums and many of the tools are showing volatility in the Google search results rankings. - New Google Business Guidelines For Virtual Food Brands & Delivery-Only Businesses
Google has added new local business profile guidelines for virtual food brands and delivery-only food brands. This would be for businesses that re-package a local restaurant's food but technically does not have its own location or business in that area. Kind of like MrBeast Burgers as Joy Hawkins explained. - Google On Copying Your Own Content To Repurpose On Other Sites
Google's John Mueller talked about how Google may perceive the practice of using your own content you already wrote on one site, and then copying it over to another site or two, with some tweaks to fit that site. Is this considered plagiarizing content? Is this doorway pages? Will the content do well? - Another Google Search Console Crawl Stats Data Gap
Google Search Console's crawl stats report has a data gap, a missing day, of metrics again. This has happened numerous times, often this is fixed by itself after a few days. So I would check back in a few days - I doubt Google is missing data, it just has a processing issue and hopefully that processing will kick back in soon. - Recap Of The Google Search Central Unconference 2022
Google hosted the 2022 edition of the Search Central Virtual Unconference on April 27, making it the third global Google Unconference and fourth such event so far (counting the Japanese one that took place a few weeks earlier). - Bing "See Results For" Search Feature On Left Side Bar
Microsoft Bing is testing the "see results for" feature on the left hand side. The same place we saw the "on this page" feature that would jump you to the right part of the page. The "see results for" take you to a new query and do not keep you on the page. - Vlog #172: Lior Krolewicz On PPC Software & Issues With Google Ads Automation
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company... - Google Toy Door Basketball Hoop
Here is a photo of a toy basketball hoop that you'd hang on a door or wall inside your home or office. This is a Google branded basketball hoop part of the Google Pixel swag pack. There is also an NB
Other Great Search Threads:
- What good is alluring imagery on your website if the images aren’t optimized? Level up your image optimization. Developer Advocate @akent99 speaks to six tips you can use to optimize images on your websi, Google Search Central on Twitter
- Should managers of SEOs, be SEOs themselves? Has your best & worst managers been SEOs?, Martin MacDonald on Twitter
- @JohnMu My website has no spam, no clickbait, original content ..., Fabrice Canel on Twitter
- In 2020, I joined idealo as Head of SEO. Since then we were the largest winner of the July 2021 Core Update and the 2nd-largest winner of SEO Visibility in Germany in 2021 according to Sistrix. Here is what I believe makes, Malte Landwehr on Twitter
Search Engine Land Stories:
- Google’s Responsive Display Ad go vertical for a better mobile experience
- Accelerate customer journey automation with this CDP roadmap
- LinkedIn changing feed, will show less low-quality content, polls
- Business redressal complaint form adds option for ‘This business doesn’t exist’
- The latest jobs in search marketing
- Google removing support for some video and image sitemap extension tags
- Why good content costs serious money
Other Great Search Stories:
Analytics
Industry & Business
- Google raising employee pay in performance review revamp, CNBC
- Google's cloud group forms Web3 product and engineering team, CNBC
- Google fights ‘quasi-criminal’ EU antitrust ad fine, POLITICO
Links & Content Marketing
- How to Perform an Internal Linking Audit for SEO, Go Inflow
- To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses], Content Marketing Institute
Local & Maps
- Microsoft uses capabilities of Bing Maps to track Covid-19 case numbers, Technology Record
- What Should Be in Your Local SEO Bug-Out Bag? A Checklist, Local Visibility System
- How to Identify Content Gaps for Local Businesses, BrightLocal
Mobile & Voice
- BMWs shipping w/o Android Auto & CarPlay; update coming, 9to5Google
- BMW temporarily ships cars without Apple CarPlay, AppleInsider
SEO
- Generating Query Answers, SEO By The Sea
- How to 301 Redirect Dynamic URLs using Htaccess, Go Inflow
- Yoast SEO 18.8: XML sitemap improvements, Yoast
- 40+ SEO Podcasts Every SEO Should Follow, SEOSLY
- Minification and SEO: The Complete Guide, BrightEdge
- Can I Become An SEO Without A Degree?, SEOSLY
PPC
Search Features
- Google News finally starts flirting with the idea of a Material You makeover, Android Police
- Google Translate now saves search history to your account, 9to5Google
Feedback:
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