Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
That was quick, within 24-hours, Google has erased the SEO advice about keyword density in its digital marketing coursework. Google has new education Q&A structured data and help documentation. Google is testing a new ad format that has large images you can swipe. Google Maps has a box for "others are asking" with a way to answer the questions that were not answered. Bing's interactive Wikipedia box now scrolls.
Search Engine Roundtable Stories:
- Google Erased The Keyword Density Slide From Digital Marketing Certification Coursework
Yesterday we reported that Google's SEO section of its digital marketing coursework for its certification program spoke about the importance of keyword density and word count. Well, within 24 hours, Google has removed that content from the coursework. - Google Tests New Ad Format With Swipeable Images Carousel
Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand to show you a large image, with the name of the product, the price, ratings/reviews and a "show now" button. - Google Now Supports Education Q&A Structured Data
Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do you remember when Google added the STEM-education related guidelines to that page? - Google Maps Others Are Asking With Prompt To Answer This Question Carousel
We know Google has a lot of those question and answers sections in the Google Maps business listings. We saw Google showing this in the maps interface (not just the search interface) recently but now Google is showing "others are asking" to trigger more people to answer questions about the local business or venue. - Bing Wikipedia Box In Search Results Now Scrolls On Hover
Microsoft Bing has updated the interactive Wikipedia box in the search results to scroll based on where you hover your mouse on the left side of the box. We first spotted this Wikipedia box in Bing Search back in March but it seems Microsoft upgraded it a bit to jump you to the section you are most interested in. - Google's Martin Splitt In Stormtrooper Uniform
Here is a photo of Martin Splitt of Google on stage at the London SEO Meetup in a Stormtrooper uniform. To be fair, it was May 4th and he was not the only one dressed in Star Wars costumes.
Other Great Search Threads:
- Local SEO For Ukraine - Live | A day-long virtual event on all things local SEO, Local Search Forum
- SQL for SEO: Since I joined my current employer, I've been using extensively SQL in my daily tasks. A super power? No, a necessity to work efficiently. Curious about what is SQL and how you can start using as wel, Antoine Eripret on Twitter
- Taking YMYL to the next level -> New from Neeva: "When you look up health-related information on Neeva, we tell you which sites are supported by ads & we also give you the option to filter these pages out entirely with our han, Glenn Gabe on Twitter
- I think you're reading too much into that, Google has had SEOs working on things for a long time now. That said, seeing how tightly some SEOs cling on to only them knowing SEO conf, John Mueller on Twitter
Search Engine Land Stories:
- New Education Q&A structured data help document from Google
- Google’s digital marketing course offers bad SEO advice
- RSAs. E-A-T. GA4. See the tactic-packed SMX Advanced agenda!
- Google adds new valid page metadata help document
- How to get better leads and conversions with Google’s AI
- Virtual environment optimization (VEO): The next evolution of SEO?
Other Great Search Stories:
Analytics
- How and Why Integrate CRO with SEO, Oncrawl
- How to prepare yourself for Google Analytics 4, Yoast
- This one’s for all the SEOs out there… The Landing Page report. Universal Analytics has it, GA4 does not. But… you can make it! I’ll show you how to make your own landing page report in GA4 in a few easy steps, Krista Seiden on Twitter
Industry & Business
- Google and Meta’s underwater cables up the stakes on internet control, Rest of World
- Google licenses content from news publishers under the EU copyright Directive, Google Blog
- Google paying more than 300 EU publishers for news, more to come, Reuters
Links & Content Marketing
- 6 Old-School Techniques To Integrate Into Your Influencer Marketing, Content Marketing Institute
- 6 Link Building Metrics to Report on the Success of Your Outreach Campaigns, Databox Blog
- The Link-Earning Stack Every SEO Should Strive For, Moz
- Expertise in Link Building, Majestic Blog
Local & Maps
- 10 Google Maps Settings You Probably Don’t Know Existed, Gizmodo
- Huawei’s Google Maps Alternative Gets Big Update With New-Generation Features, AutoEvolution
- No Need to Switch to Waze: How to Fix Google Maps Freezes on Android Auto, AutoEvolution
Mobile & Voice
- An Automated Assistant Enabled Vehicle, Go Fish Digital
- What Google I/O 2022 product launch are you excited for?, 9to5Google
SEO
- 5 Minor Tweaks to Improve Your SEO Monthly Reports, RankRanger
- Are Too Many Keywords Bad For SEO?, SEOSLY
- Core Web Vitals Study 2022, Advanced Web Rankings
- The Difference Between Strategy And Tactics, SearchLab Digital
- Google Snippet Test: Complete Explanuation on Expandable Tab Snippet Test, iSoftFinder
PPC
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