Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has released a ton of new search related features at Google I/O - the story below quickly catches you up on all of those announcements. Google Analytics, Universal Analytics 3, updated the title of its real time metrics to say "in the last 5 minutes." Google won't and can't manually change the search results. Google Ads updated its performance max best practices with more details on the final URL expansion. Google Search Console can stop collecting data after inactivity. Microsoft Bing has a section for interesting reads.
Search Engine Roundtable Stories:
- All The Search Related Announcements From Google I/O 2022
I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near me, immersive map views, Google Translate & Lens expansion, image skin tons and schema, My Ad Center, personal information tool, about this result expansion, Android and so much more. - Google Won't & Can't Manually Change The Weird Search Results For HubSpot
The other day, I spotted a conversation with Victor Pan, the head of Technical SEO at HubSpot and Danny Sullivan, the Search liaison at Google about how HubSpot's home page is not the number one listing in Google Search for a query on HubSpot. - Google Universal Analytics Real Time Reports Now Changed To "In Last 5 Minutes"
Google has changed the Google Analytics real time reports in Universal Analytics to show data "in the last 5 minutes." This is instead of it showing real time analytics for "right now." It is hard to say if any actual metrics changed or Google just changed the title of this field to match that of Google Analytics 4? - Google Search Console May Stop Collecting Data After Inactivity By Site Owner
We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that profile? - Google Ads Updates Performance Max Best Practices With More On Final URL Expansion
Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated its additional best practices for Performance Max help document with more details on how final URL expansion works in this context. - Microsoft Tests Bing Interesting Reads
Microsoft seems to be testing a search carousel titles "interesting reads." This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally cannot replicate it but the box seems to show content from news sites or blogs. - Mariachi Band Member In Mexican Sombrero At Google Dublin Office
Here is a fun photo of one of the members of that Mariachi band who played to welcomes Googlers back to the office - he is standing next to the Google office sign in Dublin with his Mexican sombrero.
Other Great Search Threads:
- Recipe sites will be hit by this Grid formatting test as well. Here’s another example of G leading users to G images before allowing them to go to the ranking site. I don’t love this, Brian Freiesleben on Twitter
- Our new @Microsoft #WebXT R&D hub in Barcelona focusing on #AI continues to grow. We plan to reach 100 employees this year. For those who know Spanish, you can check out my recent interview with @el_pais for more., Jordi Ribas on Twitter
- This is supposed to be the URL redirect process, but they've managed to make it stop at #3 (The phishing website). They're doing it with OpenSea collections as well, Serpent on Twitter
- What struggles do you have with technical SEO?, Kristina Azarenko on Twitter
- IMO hosting your own website is a huge liability that very few businesses should need to take on., John Mueller on Twitter
Search Engine Land Stories:
- Google reveals new image ranking signal, inclusive schema
- Google’s My Ad Center lets users control their ad experience, follow brands
- Google multisearch to gain near me support
- An SEO guide to audience research and content analysis
Other Great Search Stories:
Analytics
- Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team, Databox Blog
- Getting Ready For GA4: Saving Your Historical Data, Search Engine Journal
- How to display series name beside each series line of your Google Data Studio chart, Wissi
Industry & Business
- 100 things we announced at I/O, Google Blog
- Google, Meta must find and remove online child pornography under EU draft rules, Reuters
Links & Content Marketing
- 4 Trends That Will Shape the Future of Your Content Program, Content Marketing Institute
- User-Generated Content’s Important Role in Marketing, 3Q Digital
Local & Maps
- Immersive view now in Maps — plus more updates, Google Blog
Mobile & Voice
- Alexa Together will let caregivers remotely set up routines for aging loved ones, Engadget
- Have more natural conversations with Google Assistant, Google Blog
- Understanding the world through language, Google Blog
- What’s beta than Android 13?, Google Blog
SEO
- How to Get Faster SEO Results, Semrush
- Search Console Crawl Stats URL Parameters, ohgm
- Ultimate Guide to Ranking in Google’s Featured Snippets, The Upper Ranks
- What is a Knowledge Graph?, RankRanger
- Why Bother With SEO If Your PPC Is Doing Great?, Vertical Leap
PPC
- Apple touts benefits of privacy-preserving ad tech in pitch to advertisers, AppleInsider
- CLV vs. LTV: What’s the difference?, PPC Expo
- DuckDuckGo add-on now blocks Google's latest tracking and targeting methods, BetaNews
- Five Easy Ways to Boost Your Local Traffic In 2022, PPC Hero
- Sunset of the Ad Manager API v202105, Google Ads Developer Blog
Search Features
- Get set, go for the 31st Southeast Asia Games, Google Blog
- A new Search tool to help control your online presence, Google Blog
- Improving skin tone representation across Google, Google Blog
- Search your world, any way and anywhere, Google Blog
- Google Has a Plan to Stop Its New AI From Being Dirty and Rude, WIRED
Other Search
- A closer look at the research to help AI see more skin tones, Google Blog
- Get the full picture with helpful context on websites, Google Blog
- Google Translate adds 24 languages, Google Blog
- Language Models Perform Reasoning via Chain of Thought, Google AI Blog
- Private prefetch proxy in Chrome, Chrome Developers
- Taking on the Next Generation of Phishing Scams, Google Online Security Blog
- Unlocking Zero-Resource Machine Translation to Support New Languages in Google Translate, Google AI Blog
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