Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: Top Three Things A Developer Can Do For Search Rankings Doesn't Include Links
Google's Martin Splitt posted the first SEO Mythbusting series and in there, a developer asked him what can to help his sites and apps do better in search. What are the "top three things I should consider" he asked. Martin answered in the form of being a developer and because of that, did not include links. - Google Trips: Hotels, Flights, Weather, Things To Do & More
Google announced Google Trips, a more consolidated view of using Google for trips, travel and vacations. Google will put hotels, flights, things to do, places to eat, weather, packages and more right in a central place. - New Performance Planner In Google Ads
Google Ads announced a new performance planner tool that identifies the best spend amounts for your campaigns to drive incremental conversions, they said. Performance Planner is a tool that lets you create plans for your advertising spend, and see how changes to campaigns might affect key metrics and overall performance. - CJR Audit Claims Google Shows Limited Number Of News Sources
The Columbia Journalism Review posted an audit that showed that just 20 news sources account for more than half of article impressions in the Top Stories section of Google. This was posted on Reddit and one person posted about a far right news source named The Gateway Pundit not showing up, the Googler said it seems like a bug. - Google's First SEO Mythbusting Video Didn't Have Mythbusting
Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this series and the first show did not live up to its expectations. To be fair, the Googlers who put this together are not film producers while HBO is. - GoogleBot Jewelry From Pandora Charms
Okay, fine - they are really not GoogleBot inspired Jewelry but rather charms from Pandora that look like robots. But Dido Grigorov and probably any other SEO who would have seen this would have fist
Other Great Search Forum Threads:
- There's no hard limit, but with a tool like this we try to both do a live fetch of everything, and also provide an answer quickly (people are impatient :)), which sometimes results in embedded resources being skipped.… https:, John Mueller on Twitter
- Analytics and GDPR, WebmasterWorld
- Bug in Google's Titan Security Keys Could Allow Exploits By Hackers, WebmasterWorld
- Google Maps Driving Directions Update ? Has anyone seen this, Local Search Forum
- Intel ZombieLoad Vulnerability Bug Fix May Slow Computers and Datacenters, WebmasterWorld
- Yes, totally agree -- I'd love to make that a bit clearer. Always something left to do :)…, John Mueller on Twitter
Search Engine Land Stories:
- Yoast SEO 11.2 lets webmasters tailor their schema output
- The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
- “Trips” consolidates Google’s travel offerings
- Leverage machine learning to optimize SEM performance
Other Great Search Stories:
Analytics
- 11 Google Analytics Reports You Might Not Know About, Search Engine Journal
- 13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns, Databox Blog
Industry & Business
- Google not-so-subtly reminds employees it would prefer it if they'd stop poking around sensitive projects, threatens termination for violators, Android Police
- Google warns Bluetooth Titan security keys can be hijacked by nearby hackers, Ars Technica
- Microsoft open-sources a crucial algorithm behind its Bing Search services, TechCrunch
Local & Maps
- Can I Get My Food Truck on Google My Business?, DAC
- Greg Gifford's Idiot Proof Guide to Google My Business Optimisation, Site Visibility
- How Google’s Work With Motorbike Riders In India Demonstrates Its Plan For Emerging Markets, Forbes
- How to use Google Maps to save your parking location, The Verge
Mobile & Voice
- 56 Google Home commands for health, nutrition and fitness, CNET
- Google Assistant Now Supports Simplified Chinese on Android Smartphones, Voicebot
- New Google Assistant design rolling out to limited users, Android Central
- We hear you: updates to Works with Nest, Google Blog
SEO
- A New Type of Google Contextual Questions, Go Fish Digital
- Competitor Analysis: A Structured Approach, Distilled
- Conductor Searchlight New Feature Roundup: C3 2019, Conductor
- The importance of influence in design, Google Blog
- Yoast SEO 11.2: Schema enhancements and more, Yoast
- Google Webmaster Hangout Notes: May 10th 2019, DeepCrawl
- Why Google Isn’t Giving Advice Anymore, SEM Rush
PPC
- How to set up Google Shopping: a complete guide, Hallam
- Automate your PPC Reports for Free - We're Giving Away Google Ads Reporting Templates for Data Studio, Adalysis
- Guide To Google Ads Performance Planner, PPC Hero
- Inclusive marketing: Opportunities to empower all, Microsoft Advertising
Search Features
