Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is into its grid layout, testing ads in that layout and also testing it on desktop search. Google does not yet have the inclusive markup schema for image skin tones. Google said rich results are not impacting by your server slowing down. Google Search Console seems like it will change "coverage" to pages" in the side bar menu. Plus we have a vlog out with James Pate, a smart SEO at IBM.
Search Engine Roundtable Stories:
- New Google News Trial Being Tested
Google is testing a new version of the Google News portal. I am able to replicate it in some browsers, but not all. The message at the top says "you're using a trail version of Google News." The news portal looks much more news like and is a bit refreshing from the current version of Google News. - Google Search Tests Grid Layout For Ads
Google is now also testing that grid layout for ads, not just for desktop results. Yes, Google launched on mobile a new visual grid layout. And now Google is testing it as a new ad format and on desktop search, which we covered earlier this morning. - Google Search Grid Format Visual Design On Desktop
It looks like Google is testing the more visual grid format design that was officially launched on mobile, now on desktop Google Search results. This typically comes up for product queries and such and it is now being tested on Google desktop search. - Google: Slower Server Response Time Wont Lead To Rich Results Drop
Google's John Mueller said that "rich results would not drop due to a slower response from the server." He said this on Twitter when someone said they "lost 90% of our Recipe Rich Cards" at the same time as a "slower server response time." - Google Search Console To Change Coverage Report To Pages Report?
Remember the new video page indexing report Google demonstrated at Google I/O? Well, I didn't pick up on this but Google may be renaming the "coverage" report to "pages" report. If you look at the screenshot Google shared at Google I/O, the coverage report was renamed to "pages." - Google Inclusive Schema For Image Search Monk Skin Tone Scale Not Here Yet
One of the announcements at Google I/O was a new way to filter image results by skin tones. Part of that announcement, that I embedded in my coverage, was Google saying content creators will be able to use "inclusive schema to label their content with attributes like skin tone, hair color and hair texture." - Vlog #174: James Pate On SEO At IBM & Using Airtable For Managing Enterprise SEO Data
James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I've spoken with Patrick Stox while he was at IBM, I also spoke with Tanu Javeri at IBM's NYC offices a while back. So this is the third IBM SEO I've interviewed... - Two Disco Balls At The Google Dublin Office
We have seen some of the Google offices had disco balls hanging from the ceiling but here are two disco balls on the floor of the Google Dublin office. I guess they had some wild post-COVID party at t
Other Great Search Threads:
- Our @Microsoft #Turing team has built a new Deep Learning model to bring higher resolution images across the web. Learn more about how the Turing Image Super-Resolution (T-ISR) model was trained, and how it's enhancing and zo, Jordi Ribas on Twitter
- What's your favourite robots.txt?, LinkedIn
- No, it won't affect your site's SEO., John Mueller on Twitter
- Noticed voice search in Google Maps, Shameem Adhikarath on Twitter
- I would ignore it, John Mueller on Twitter
- That can happen, if there's no "problem" flagged below, I wouldn't worry about it., John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
- A Sad Loss in the SEO Community, Go Fish Digital
- Google reports increased Black and Latinx representation in the US, The Verge
- The facts about the temporary Match Group agreement, Google Blog
Links & Content Marketing
- How to Conduct an eCommerce Content Audit, Go Inflow
- Panic Buying Is The New Backlink, Local SEO Guide
Local & Maps
Mobile & Voice
- Android 13 Beta 3 will bring native support for braille displays, XDA Developers
- Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design, MacRumors
- Google Revamps Android Auto Interface and Enhances Google Assistant Suggestions, Voicebot
- Kuo: Apple to Release New HomePod in Late 2022 or Early 2023, MacRumors
- Google Assistant can now check your Fitbit, Google Fit stats, 9to5Google
SEO
- SEO Q&A: Digital PR, SEO & Speaking at Industry Conferences, Deepcrawl
- 40+ SEO YouTube Channels To Follow, SEOSLY
- Structured Data Optimization for SEO and Semantic SEO, Schemantra
- Diagnose your crawl data with a Venn diagram on Data Studio, Merci Larry
- PageSpeed Compare : Tool to Bulk Check CWV Lab & Field Metrics, tl;dr Marketing
- Screaming Frog Log File Analyser Update – Version 5.0, Screaming Frog
PPC
- Best Strategies of PPC for B2B Advertising, PPC Expo
- Microsoft Advertising Activate: Wrap-up, Microsoft Advertising
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
