Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Marketing Live was yesterday and Google announced a ton of new Google Ads features, we summarized the search ad specific ones in the story below. Google Lens in Chrome now opens information about a picture in the same tab. Google Ads has a CPC bug that inflated costs and spend. Google is showing more FAQ rich results in the search results. Google Analytics 4, GA4, does not seem to work well with Google AMP. Oh, and Google released a core update - more on that tomorrow...
Search Engine Roundtable Stories:
- Google Ads News From Google Marketing Live - There Is A Lot...
As you may have known, Google Marketing Live was yesterday - it is the day Google Ads announces a bunch of new features, resources and tools now and for the future. Some of what was announced we saw early, like the swipeable shopping ads and others we will see soon. - Report: Google Showing More Search Results With FAQ Rich Results
RankRanger is reporting that Google is now showing FAQ rich results in the Google search results five percentage points more often. The data shows Google is showing these FAQs for over 27% of queries, up from about 22% just days ago. - Google Ads CPC Bug Inflates Click Prices By 300%+
Google Ads posted about a bug that impacted some non-US campaigns cost per click (CPC) prices. Specifically that the CPCs were inflated. Some advertisers are reporting inflation numbers over 300 or 400 percent. - Google Analytics 4 Doesn't Support Google AMP Yet
For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don't know if or when GA4 will support AMP. - Google Lens In Chrome Sticks In Same Browser Tab
I love Google Lens, I assume most of you do too or you haven't really tried it. And now Google Lens got a bit easier to use if you are using Chrome, Google's browser. You can now right click on an image and search with Google Lens and the results will show up right in the same tab on the right side panel. - Google's Prabhakar Raghavan With A Street View Camera Backpack
Here is a photo from Prabhakar Raghavan, a Senior Vice President at Google responsible for Google Search, Assistant, Geo, Ads, Commerce, and Payments products, wearing the new Google Maps Street View
Other Great Search Threads:
- That setup is called "dynamic rendering". It's not really recommended anymore since Googlebot can deal with client-side rendered content quite well nowadays, but it's fine to do that., John Mueller on Twitter
- I don't use amp, should I redirect /amp pages to the main site?, Reddit
Search Engine Land Stories:
- 4 elements of good content, according to Google research
- Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns
- 3 changes coming to Google Ads audience features
- Chrome will show Google Lens results in the same browser tab
- Google shopping ads get a ‘swipeable’ makeover
- 7 updates coming to Google Performance Max campaigns
- Google Marketing Live 2022: Everything you need to know
- What will you learn online at SMX Advanced?
- Why you should give Google Analytics 4 a chance
Other Great Search Stories:
Analytics
- AdExplainer: Defining (And Refining) The Meaning Of Cookieless, AdExchanger
- What's new May 2022 - Analytics Help, Google
Industry & Business
- DuckDuckGo browser allows Microsoft trackers due to search agreement, Bleeping Computer
- Google's Russia office files for bankruptcy, Protocol
Links & Content Marketing
- Scaling your link building across markets? These are the five questions you need to ask local teams, Builtvisible
- The Deadline Struggle Is Real. Try These 5 Tips to Manage It, Content Marketing Institute
Local & Maps
- Apple Music is now available on Waze, Google Blog
- Introducing Street View Studio for 360 photographers, Local Guides Connect
Mobile & Voice
- Everything we know about the next HomePod, AppleInsider
SEO
- How to forecast non-branded organic traffic revenue based on URL position with Python, Oncrawl
- How to Use Product Synonyms to Build Use Case Awareness & Scale SEO, Moz
- Optimize crawling, for the environment, Joost de Valk
- SEO for Directory Websites: Name Consistency Theory, Local SEO Guide
- What to Do When You See Your Organic Rankings Decline with Bill Hartzer, Internet Marketing Ninjas Blog
- YouTube SEO in 5 minutes, Yoast
- How To Build A Product Knowledge Graph From Your Merchant Feed, WordLift Blog
- How To Export Meta Titles & Descriptions From Screaming Frog, Koozai
- SEO Strategy: What CMOs need to know about SEO today, Search Metrics
PPC
- Display & Video 360 brings Google audiences to connected TVs, Google Blog
- How to Build Technology Use Cases For an Effective RFP Process, Merkle
- More Automation, More Insights: Google Marketing Live 2022, Brainlabs
Search Features
- Google app beta enables Search UI redesign on Android 13, 9to5Google
- How Google is trying to keep monkeypox myths from flourishing, Stat News
Other Search
- All these images were generated by Google’s latest text-to-image AI, The Verge
- Image-Text Pre-training with Contrastive Captioners, Google AI Blog
- What 9to5Google readers said was the best I/O 2022 product, 9to5Google
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