Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The bigger news is that Google Ads will not serve ads while it is in "under review" status. Google posted a video on why Search Console reporting may fluctuate. Google has new electric bike guidelines for Merchant Center. Google does not have advice on using subdomains for YMYL vs none-YMYL content, or so they say. And today is Memorial Day in the States, so I tried to keep the reporting a bit lighter today and Google and Bing had special logos and themes today for the day.
Search Engine Roundtable Stories:
- Google Doesn't Have Advice On When To Use Subdomains For YMYL Content
Google's John Mueller was asked Myriam Jessier if it makes sense to use subdomains for the YMYL content on a larger site. She asked "if a subdomain talks about a YMYL topic, can it impact the rest of the site?" John Mueller didn't really give an answer, which surprised me a bit - to be honest. - Google Ads Under Review Status Now Won't Trigger Ads
Google updated its Google Ads policy saying that keywords won't be able to trigger ads until they've been reviewed. This is effective immediately and will be fully ramped up and enforced within a two months period. - New Google Electric Bikes Guidelines
Google has posted new guidelines to the Google Merchant Center for electric or motorized bikes. You must now list the max speed of the electric bike, if you do not, Google will disapprove the listing and it won't show in Google Shopping. Plus, Google does not allow bikes that go faster than 25 km/h or 15.5 mph. - Google Video On Why Search Console Graphs Fluctuate
Google's John Mueller posted one of those short question and answer videos the other day, this one was on why do the Google Search Console graphs sometimes fluctuation. The answer is maybe something Google changed on their end or something you changed on your end - no kidding. - Vlog #175: James Pate On Enterprise SEO Adoption & SEO Driven Taxonomy
In part one with James Pate, we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption and SEO driven taxonomy... - Google Memorial Day Logo With Remembrance Day Poppies
Google has its grayed out logo for Memorial Day today but it also has remembrance day flowers, red poppies, in the footer of the search results. So when you click on the logo or search for [memorial day], you will see these poppies in the footer load. - Crowds At The GooglePlex
It has been a few years since I have seen such a large crowd, crowded together, at the Google office, the GooglePlex. This photo was taken with the great Peter The Greeter and posted on Instagram. I b
Other Great Search Threads:
- IMO, for most web sites (not all), it is more important to control indexation, than it is to control crawling. I understand all of the reasons behind controlling crawlers, but experience has shown me you get more bang for your b, Joe Hall on Twitter
- SEO for nocode tools : SEO, Reddit
- There’s a lot of talk about how bad Google has become. Ads out of control. SEO run amok. So how does legacy Google compare to a modern search engine like Neeva? We worked with @HelloSurgeAI on a scaled unbiased eval. The res, Neeva on Twitter
- You can't., John Mueller on Twitter
- Challenges of enterprise SEO, WebmasterWorld
- How do I handle foreign keyword searches, WebmasterWorld
- Stepping through some Core Update winners and losers. en-academic.[com]/dic.nsf/enwiki/appears to be a Russian site stuffed with reference material, and tons of ads - big gains this week in UK search footprint. No about page. No a, Chippy on Twitter
Search Engine Land Stories:
- The latest jobs in search marketing
- 3 content marketing strategies to support SEO success
- Google Analytics 4 guide for PPC
Other Great Search Stories:
Analytics
- Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance, Databox Blog
- Where to Find Video Engagement Data in Google Analytics 4?, Analytics Mania
Industry & Business
- Activists, workers press Google founders to support racial equity audit, The Hill
- Google’s New Bjarke Ingels– and Thomas Heatherwick–designed HQ shows the future of office spaces, Architectural Digest India
- Senators ask Apple and Google to prohibit data collection that targets abortion seekers, Engadget
Links & Content Marketing
- 23 Million Internal Links - A Google SEO Case Study, Zyppy
- 5 ways Bulk Backlink Checker can make your job easier, Majestic
Local & Maps
- Meet our next guest on Ask a Googler: Terrance, Local Guides Connect
Mobile & Voice
- Google Assistant preps 'Personalized speech recognition', 9to5Google
- Look closer and take better notes with your Chromebook, Google Blog
SEO
- SEO Q&A: Bridging Search Engines & Humans — with Koray Tuğberk GÜBÜR of Holistic SEO, Deepcrawl
- Top 100 SEO Mistakes To Avoid (2022), SEOSLY
- Automate PageSpeed Insights site testing with Node JS, ArduinoBits
- Press This: How Google is Helping Make WordPress Core Faster, Torque Mag
- Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing, Ahrefs
PPC
- Advanced Keyword Research Guide with Semrush Keyword Magic Tool, Semrush
- May 2022 update to Display & Video 360 API v1, Google Ads Developer Blog
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
