Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has brand new learning video rich results, with new supported structured data. Google also posted new best practices for author markup in Article structured data. Google Ads added new guides for search ads automation and keyword matching systems. Google sitemaps submission has this weird kink where it was a day behind. And finally, and maybe most interestingly, Google hinted that nofollowed links, even when they are useful, probably won't pass much of any weight.
Search Engine Roundtable Stories:
- New Google Search Learning Video Rich Results
Google has added new rich results for learning videos. Learning videos are videos that are aimed at students and teachers to discover and watch educational videos. They include educational level and concept and skills covered in the video. There is new structured data to go along with these new learning video rich results. - Google Hints Useful Nofollow Links Won't Pass Much Or Any Weight
Danny Sullivan from Google hinted the other day on Twitter that links that are nofollowed, even if they are useful links, are unlikely to pass much weight or any weight at all. In short, despite Google changing how they see the nofollow attribute in 2019, links with the nofollow attribute on them are probably not worth much of anything in terms of SEO. - New Google Author Markup Best Practices For Article Structured Data
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles. - Google Sitemap Submission Date A Day Head - How Futuristic
Yesterday an SEO named Nilesh Dhobi submitted an XML sitemap through Google Search Console. It was on June 1, 2022 but Google showed the date submitted as June 2, 2022. I doubt this is a big deal but I found it funny. - Google Ads Guides For Search Ads Automation & Keyword Matching
Google's Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems. - Google New York Pride Signage Now Up
Every year, Google on some of their office building, they swap out the normal Google logo signage and replace it with a pride version of that logo. This year is no different. Here is the NYC Google p
Other Great Search Threads:
- I don't know how domain authority works, you'd have to ask someone who works on that. We don't use it at Google. For Google, we have documentation on how to handle domain moves - they're a lot, John Mueller on Twitter
- This brings me more joy than you can imagine. Congratulations @seoClarity on acquiring such an incredible tool. I know @hamletbatista would be so happy., Lily Ray on Twitter
Search Engine Land Stories:
- Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
- 3 Google Merchant Center changes you may have missed
- Google: Automatic updates for condition starting June 26
- Google help document adds author markup best practices
- Google adds learning video rich results
- Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)
- SEOClarity acquires RankSense technology
- Now hiring: Marketing Services Client Success Manager
- SafeOpt by AddShoppers continues rapid growth and seeks new team members
- Common questions and answers about SEO certification from Google
Other Great Search Stories:
Analytics
- Comparing Your Current Blog Performance to Previous Periods, Databox Blog
- How to Track Google Analytics 4 Conversions: GA4 Goals, Measure Minds Group
Industry & Business
- A Note From Mark Zuckerberg, Meta
- seoClarity Acquires RankSense, World’s Leading Edge SEO Automation Solution, seoClarity
- Yandex Provides Further Update on Convertible Notes, Yandex
Links & Content Marketing
- 5 Steps You Can Take Now To Make Future Content Updates Easier, Content Marketing Institute
- How to Come up with Content that Goes Viral? - with Rand Fishkin, Internet Marketing Ninjas Blog
- Why We Stopped (Most) Manual Link Building After 1M+ Emails, Siege Media
Local & Maps
Mobile & Voice
- Google Play helps indie games go further faster, Google Blog
- Sonos' voice assistant is now available on select speakers, Engadget
SEO
- Level-Up Your Search Strategy with the Professional’s Guide to SEO, Moz
- Product Page SEO: 10 SEO Tips for Product Pages, Go Fish Digital
- The May 2022 Core Update: The Initial Impact, SEM Rush
- Yoast SEO for Shopify and Shopify - May update, Yoast
PPC
- B2B vs. B2C: Fundamental Differences Every You Should Know, PPC Hero
- The 5-Step Competitor Keyword Analysis (+Free Template!), WordStream
Search Features
- Google Chrome may soon add a tabbed mode for Progressive Web Apps, XDA Developers
- Humans behind Search: Meet Guy, Google Blog
Other Search
- 7 ways to make the most of the Google TV app, Google Blog
Feedback:
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