Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google June 2021 Core Update went live on Wednesday at around 6:30pm ET but as of the time this newsletter went out, no one is noticing any changes. The SEO chatter is at an all time low, the tracking tools show nothing and we are just here asking, did it go live yet. The answer is, yes, it went live, according to Danny Sullivan at Google. But sometimes these things take a bit more than 12-24 hours to see - so we will be watching it over the next few days and keep you posted on the impact of this two part core update. Learn more in the story below.
Also Google launched more regex control in Search Console, Google Ads will allow cryptocurrency ads, did you know Duplex has its on GoogleBot and much more. Check out the stories below and let me know what you think.
Search Engine Roundtable Stories:
- Google June 2021 Core Update Is Live - So Far, We Are Not Noticing Much
The time has come - Google has finally released another broad core update - this one is named the June 2021 Core Update. This update started rolling out yesterday, June 2, 2021 and it came just about six months after the last core update, which was the December 2020 core update. So far, this update doesn't seem to have made a big impact - so far. - Google To Allow Cryptocurrency Ads Starting August 3rd
Google announced that beginning on August 3, 2021 it will allow advertisers to use Google Ads to promote their Cryptocurrency Exchanges and Wallets in the United States. To do so, you need to be a registered financial company, comply with laws and comply with the other Google Ads policies. - Google Search Console Regular Expressions Gets Exclusions Support
Google launched the ability to use regular expressions to do advanced filtering in Google Search Console in April. But what was not supported was the ability to use regular expressions to exclude patterns in your filters. Google added support for negative matching using regular expressions in the performance reports yesterday. - Google Search Tests Learn More Instead Of People Also Ask
Valentin Pletzer noticed that Google has been testing replacing the "people also ask" header on the search feature with a "learn more" header. I shared his screenshot he shared on Twitter below. At the same time, I have been hearing reports that Google may be showing the people also ask box less often, maybe it is related to this test or maybe not? - Google Supports Six New Math Solver Problem Types Rich Results
Google has added six new supported math solver rich result problem types to its support documentation. The new types are arithmetic, eigenvalue, eigenvector, limit, statistics and system of equations. There are now 49 problem types supported in the math solver markup. - DuplexWeb-Google - GoogleBot Crawler For Duplex / Google Assistant
Google added a support document for the web crawler Google uses for Duplex, its Google Assistant voice features that can have conversations with people. The bot's useragent is named DuplexWeb-Google and is now part of the modern set of GoogleBot crawlers. - Web Structure In Google Lobby
Here is a photo from the GooglePlex, the main Google headquarters in Mountain View, California. There is this web structure dividing this eating area from the lobby. A web structure in the GooglePle
Other Great Search Threads:
- ICYMI people! If your Google Ads account was cancelled due to inactivity, it will not be displayed in your linked manager accounts unless you choose to unhide cancelled accounts. P.S. They are super easy to reactivate, Christine Zirnheld on Twitter
- FYI: GMB is aware of an issue where there is no confirmation screen while using Suggest an edit. The edits are going through, you just have to back out of the process., Jason Brown on Twitter
- Google Earth Update: Time-Lapse of Planetary Change, WebmasterWorld
- Google has removed the requirement for businesses to spend $1,000 a day to get branded pins via Local campaigns., Joy Hawkins on Twitter
- Happy birthday #schema.org - announced 10 years ago today. Been quite the decade, hasn't it @danbri?, Aaron Bradley on Twitter
- If an image/background image triggers Largest Contentful Paint, the WebPageTest vitals page now auto-highlights the request in the waterfall. It also displays the image at full size to make it more obvious what's triggering LC, Tim Kadlec on Twitter
- My team at Google Brain is hiring a full time researcher. Are you interested in working on self-supervised learning for images, video, and world models? Do apply at https://t.co/WxUOepnJis and ping me if you have questions!, Dumitru Erhan on Twitter
- The API now includes a new "experimental_uncapped_cls" metric. My guess is that these tools have hard-coded a mapping of metric IDs, Rick Viscomi on Twitter
- We ignore the content (text, structured data, metatags) for clear HTTP error codes (5xx, 4xx), afaik also 3xx. We might treat a non-temporary 503 as a 404 over time, but then we'd also still ignore the conte, John Mueller on Twitter
- we just released v2 of the web-vitals JS library with support for the new definition of CLS: https://t.co/T419QwUE2W If you're using the library, I recommend updating ASAP: Lighthouse, PSI, CrUX, and Search Console will all s, Phil Walton on Twitter
Search Engine Land Stories:
- Google June 2021 Core Update rolling out
- Google Search Console regex filter adds negative matching option
- Is more transparency from Google a good thing?; Wednesday’s daily brief
- Your CLS score for your Google Search Console core web vitals report may have just improved
Other Great Search Stories:
Analytics
- Deploy Server-side Google Tag Manager In AWS, Simo Ahava's blog
- Google Analytics 4: Everything You Need to Know for CRO, TechHelp
- How to Use The Tech Report in Google Analytics 4, Data Driven U
- Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions, Databox Blog
Industry & Business
- Google hires former SiriusXM CPO/CTO to lead its Maps team, TechCrunch
- Google diversity chief under fire for anti-Semitic blog post, New York Post
Links & Content Marketing
- 10 steps for creating an engaging content strategy for any industry, Hallam
- Our article about Biden’s changes to the White House website went viral. Here’s what happened next., Content King App
- Older First Indexed Dates in Fresh, Majestic Blog
Local & Maps
- Store Bulls, Antitrust Prime, Privacy Hide the Ball, Near Media
- Wheelie interesting Maps trends for World Bicycle Day, Google Blog
- Google My Business Adds Labels for New Listings, Local University
- Google Won't Remove Negative Reviews That are Constantly Updated, Local University
- The complete Google guide to summer 2021, Google Blog
Mobile & Voice
- Building multiple Progressive Web Apps on the same domain, Web Dev
- Google Assistant preps 'dropdown' design, new mic sounds, 9to5Google
- Google Assistant will begin showing response bubbles as large bold text instead, GSMArena
SEO
- CSS for Web Vitals, Web Dev
- Evolving Cumulative Layout Shift in web tooling, Web Dev
- Google's Public Search Liaison on Core Algorithm Updates and How They Affect Your Business, Inc
- How to Upgrade Your Image with Reputation Management SEO, I Love SEO
- The Maker SERP Squeeze: Why Should SEOs Care?, Moz
- What Are Core Web Vitals and Why Are They Important?, iPullRank
- Data Marketing Labs: How we partner for success in Data Science applied to SEO, OnCrawl
PPC
- Google is revamping its ad policy for crypto exchanges and wallets, The Block Crypto
- Should You Let Google Ads Apply Recommendations Automatically?, WordStream
- Google Marketing Live 2021 - Key Takeaways, Hallam
- New markets for the Microsoft Audience Network, Microsoft Advertising
- Takeaways from Google Marketing Live 2021, 3Q Digital
Feedback:
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