Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- DailyMail: 50% Drop In Traffic After Google June 2019 Core Update
Jesus Mendez, the SEO Director at MailOnline, which operators DailyMail.co.uk, has admitted publicly that the site took a massive hit by the June 2019 Google core update. He said the site "lost 50% of daily traffic" because of this Google update. - Google Refine By Tests Additional Refinement Layers
Google has been doing the refine by feature since 2017, or at least testing it since then. But now Google is testing a more detailed and layered version of refine by in their search results. - Can Expandable Content Show In Google Features Snippets
The other day we reported that John Mueller of Google said they won't show content hidden within expandable divs or accordions as snippets in search. Yes, they will index and rank that content but not show it as snippets. But can this type of content be shown in Google's featured snippets? - Bing Recommends You Disavow Links
At SMX Advanced yesterday, Frédéric Dubut from the Bing spam team said that he still recommends that you use the disavow link tool for making sure you don't have bad links hurting your web site. Google says you don't need to use the disavow tool as much these days, but Bing is more for using the tool. - Google: The HTTPS Ranking Signal Measurably Affects Enough Queries
Google's Gary Illyes said that you should not ignore the HTTPS ranking signal. He said "the signal affects enough queries measurably that I wouldn't ignore it." - Google Tests Weird Rotating People Also Ask Feature
Google is testing another method to show the people also ask feature in desktop search. Spotted by Mordy Oberstein, he took a video of his screen where he showed how the people also ask is in this drop down selection tool, and the image rotates when you hover your cursor over it. - Google Bake Shop
Here is a photo of what I think is ice cream with a Google Bake Shop label on it. It seems to have been for the Pixel 3 event. I suspect Google has numerous places within their offices that do bake
Other Great Search Forum Threads:
- It's fine to update content when you have something to update. It's not bad to have resources on a site that grow in value and content over time.… https://t.co/AYRsYrwH1K, John Mueller on Twitter
- Nah, that should be fine, AFAIK we're pretty lenient about that. That said, separate mobile URLs are always a bit of a hassle :)… https://t.co/oq3odLyqmu, John Mueller on Twitter
- Tomorrow I have the honour to talk about #technicalSEO and what #webdevelopers can do at #vdathens19! Join me at 10:45am :)… https://t.co/7iOHPheM06, Martin Splitt on Twitter
Search Engine Land Stories:
- Track your ad tests at scale with this advanced AdWords script
- Here’s to Barry Schwartz and Greg Sterling, heroes of the search community
- The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors
- Early data around the Google June 2019 core update shows some winners, losers
Other Great Search Stories:
Analytics
- 3 Ways to Measure Engagement with Google Analytics, DashThis
- Connecting Screaming Frog with GA data, On Page Rocks
- Google to acquire analytics startup Looker for $2.6 billion, TechCrunch
Industry & Business
- (Why) I’m stepping down from my WordPress marketing role, Joost de Valk
- Google workers upset at YouTube for slow reaction to homophobic slurs, Business Insider
- Microsoft Bing Hits, MediaPost
Links & Promotion Building
- How to Earn Links by Creating Free Tools: 5 Examples, Search Engine Journal
Local & Maps
- An Inside Look at Google Earth Timelapse, Google AI Blog
- Google Maps gets real-time speedometer feature in multiple countries, Android Central
- How To Guard Your Google Business Profile from Becoming a Running Joke, Moz
- Working to map the air everywhere and help #BeatAirPollution, Google Blog
- ‘Transit data error’ stops Google Maps from loading SF Muni directions, The San Francisco Examiner
- Updates in Maps and Search to help during times of crisis, Google Blog
Mobile & Voice
- Voice Search Study: Factors Influencing Search Engine Rankings in 2019, SEM Rush
- Questions you can ask the Google Assistant, but probably shouldn't, Brisbane Times
- Why Siri is not as smart as Alexa, Google Assistant, CNBC
SEO
- How Much Content Is Enough?, Smokehouse SEO
- How to Turn your One-trick-social Ponies into SEO Workhorses, Seer Interactive
- Global SEO: What to know before expanding into new international markets, Search Metrics
PPC
- Digital Marketing for Estate Agents, Hallam
- How to “Recycle” PPC & Analytics Audience Data for SEO, Seer Interactive
- How I Lowered Brand CPA & Increased Conversions, PPC Hero
Other Search
