Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google May 2022 broad core update is officially done rolling out, I posted a large recap of this update, which I think is one of the biggest core updates we've seen in a while. Google Ads API version 11 is now available. Google Ads is expanding the verification program for financial services and product ads. Google said if you serve two or more HTTP result codes, it will pick the first one. Google does not have a way for non US publishers to properly block US users without it being cloaking.
Search Engine Roundtable Stories:
- Google May 2022 Core Update Done Rolling Out On Day 15
Google has announced this morning at 3:44am ET that the May 2022 broad core update is now done rolling out. Google said "The May 2022 core update rollout is now complete." This comes a day after noticing a lot of volatility, so maybe today we will see much less volatility and things to start calming down. - Google Expands Verification Program For Financial Services Ads
Last year, Google began tightening controls around financial products and service ads in the UK. Well, now Google is expanding those policies to more regions starting with Australia, Singapore and Taiwan. - Currently, EU Publishers Can't Block US Users Without Blocking Google
There is currently no safe mechanism for European publishers, or any publishers outside of the US, to block US based users and also not block Googlebot or Google from your site. Google crawls from the US and if you block US users, you would also have to block Googlebot to not implement cloaking which is against Google's webmaster guidelines. - Google Picks First HTTP Result Codes When More Than One Is Provided
Google's John Mueller was asked at the 1:20 mark in Friday's Google hangout about serving two or more HTTP result status codes. If you serve two more more, which does Google Search decide to use? The answer is generally the first, the first HTTP result code would be used. - Google Ads API Version 11 Now Available
Google announced that version 11 of the Google Ads API is now available. Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July. - Google Rainbow Wig Summit
Here is a recent photo from the Google New York City office where some Googlers had a rainbow wig "summit." That is a very colorful photo and it looks like they are having fun.
Other Great Search Threads:
- Google Search Console Queries Question : SEO, Reddit
- 1/ This one’s for all the analysts out there… This is a thread about every digital analyst’s worst nightmare. Keep reading to learn how you can easily fix this in GA4, Krista Seiden on Twitter
- Awesomeness, John Mueller on Twitter
- I'm not sure what you're trying to get from me - that sounds like a terrible idea. Why would any search engine want to send folks there?, John Mueller on Twitter
- If you’ve ever: - Used a search engine - Made an online purchase - Liked a brand’s post - Read a newsletter You’ve interacted with digital marketing & e-commerce. Curious about this career path? Learn more in 100 seconds →, Google on Twitter
- Here's a great overview of why Microsoft @Bing is leading the way for health-related searches. When it comes to #Health, it's important to provide reliable and trustworthy results to our users. I'm so proud of the team for al, Jordi Ribas on Twitter
- XML sitemap (different File for different language) : SEO, Reddit
Search Engine Land Stories:
- Google May 2022 core update is finished rolling out
- 4 proven methods to improve Google RSA conversion rates
- Google expands financial services verification policy to Australia, Singapore, Taiwan
- Google Ads launches v11 of API
- YouTube Shorts guide: How to get noticed
- LinkedIn announces Business Manager
- 5 new tools for LinkedIn creators to get more followers, visibility
- SMX Advanced kicks off next week… don’t miss out!
- 11 enterprise SEO challenges and solutions
Other Great Search Stories:
Analytics
- 10 Best Dashboards Recommended By Experts [Templates Included], Databox Blog
- The Future of Google Analytics 4, SearchRank
Industry & Business
Links & Content Marketing
- How to Earn Topical Authority in 2022 and Beyond, Moz
- Want To Really Win Over Your Audience? Be Their Accountability Partner, Content Marketing Institute
Local & Maps
- Google on a Review Takedown Tear, Near Media
- 5 ways to use bad reviews to your advantage, DAC
- Android Auto isn't going away, 9to5Google
Mobile & Voice
- Android 13 Beta 3 is Now Live, Gizmodo
SEO
- How to assess the impact of Google algorithm updates, Wix SEO Hub
- New SEO Quiz by Seobility [+ Giveaway!], Seobility
- Pace Layers of SEO - by Tom Critchlow, The SEO MBA
- My 5 Favorite SEO Newsletters, Practical Ecommerce
PPC
Search Features
- Get some fresh air outdoors with Google, Google Blog
Other Search
- Google News Showcase launches in Romania, Google Blog
- Easy Way To Copy Autosuggest Keywords From Google, tl;dr Marketing
Feedback:
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