Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google experiments sometimes cause problems for Google Search and they need to revert them. Google Business Profile websites now 404. Google Ads it testing new call and location extension formats. Google is testing a new from sources across the web snippets. SEO bloggers are the reason Googler's don't share as much, sorry. Plus, I posted the SEO video recap (in a daze).
Search Engine Roundtable Stories:
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Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More
Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google's Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core update... -
Google: Sometimes Search Experiments Conflict Causing Issues
In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each other. He said at the 19:41 mark, "Very often there are experiments that need to be rolled back because two experiments might interact very badly with each other." -
Google Business Profiles Websites No Longer Load - 404
Google Business Profiles websites, which stopped loading websites and began redirecting to the Google Business Profiles listing on Google Maps now completely 404 - as expected. It was supposed to stop working completely this past Sunday, but it did not stop working until later this week. -
Google Tests New Call & Location Extension Ad Format
Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results. -
Google Tests Multiple Featured Snippets Under From Sources Across The Web
Google is testing a new look for the "from sources across the web" search results feature. This one looks like the multiple features snippets look, with the perspectives design, but is titled under the "from sources across the web" search results. -
I'm The Reason Googlers Don't Reply With Nuance
Did you know that SEO bloggers, like myself, are the reason you see fewer and less nuanced responses from Google Search reps? John Mueller from Google said so on Reddit, where he wrote, "Love the SEO news/bloggers, but it also means I can't reply to things with nuance publicly." -
Google Dinosaur Eating A Baby
Stan, the Google dinosaur, has a baby in its mouth, as if it is eating the baby. Stan is the Google dinosaur that is located at the GooglePlex, the Google Mountain View offices in California.
Other Great Search Threads:
- SEO jobs are slightly down, but if you're interviewing, you NEED to know how to negotiate You are way more valuable than you might realize Terrific guide via @CarolynLyden with tons of actionable strategies to increase your SEO salary, Cyrus SEO on X
- SEO Tip: for the first time ever, Google is now testing Seller Ratings for organic listings outside of the US. Seller Rating rich results have been a default feature within the US for almost a year, now being expanded to other reg, Brodie Clark on X
- Update on AI Overviews Inclusion Per Category: * Google is slowly adding more AIO in a few sectors after the update generating a big decrease, but nothing like what they were showing at the start. See the evolution of, Aleyda Solis on X
- BTW, beyond just adding the end of my SMX presentation to YouTube, I've been toying with the idea of providing *concise* video podcasts covering interesting things I come across in 'Google Land'. And by concise, I mean less than 15, Glenn Gabe on X
- In talking with the recipe team, we think ratings probably mean more to readers if they're associated with something more than just the rating alone. In particular, readers probably appreciate ratings that a, Google SearchLiaison on X
- Seems like there was a big issue with GA4 while I was offline - it also seems the issue was just resolved, Barry Schwartz on X
- This was a @rustybrick update on https://t.co/usdbVw3dzG, to clarify, Barry asked us why desktop was so flat so our dev increased the number of sample queries, caused a spike and had to normalise data appropriately. It was a hot day, but, DEJAN on X
Search Engine Land Stories:
- Google Analytics fixes paid search attribution
- YouTube embeds ads into videos to beat ad blockers
- AI analysis of 8,000 top YouTube Ads reveals key trends for brands
- Reddit adds third-party verification for advertisers
- What to do if you lose your SEO job: The emergency handbook
- PPC client kickoff: Strategies for a successful first encounter
- Google’s auto-pause for idle keywords: overreach or overdue?
- 10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
- How to use Performance Max for any type of business
- Beware of anti-SEO studies that misguide your marketing strategy
Other Great Search Stories:
Analytics
- Custom event data import, Google Analytics What's New
- Understanding GA4 Key Events - Goodbye Conversions?, Data Driven U
- What is Cross-Network in GA4? | Answers from the SEOTesting Team, SEOTesting
Industry & Business
- ‘Google’ isn’t just a name — and some internet users are shocked to learn what it means, NY Post
- Elon Musk drops suit against OpenAI and Sam Altman, CNBC
- OpenAI insider stock sales are raising concern among ex-employees, CNBC
- Apple to ‘Pay’ OpenAI for ChatGPT Through Distribution, Not Cash, Bloomberg
Links & Content Marketing
- How to Write SEO Content According to the Google Leaks, Foundation Inc
- How to Write SEO Content According to the Google Leaks | Vol 192, Foundation Inc
- What Every B2B Brand Should Know About Influencer Marketing (Pricing Included), Content Marketing Institute
Local & Maps
- 5 Google AI tools to help plan summer travel, Google Blog
- When Should You Add A Local Service Page To Your Site?, LSG SEO
Mobile & Voice
- Google’s June Pixel update brings Gemini AI to cheaper phones, The Verge
- visionOS 2 new features: Bigger Mac screen, 3D photo generation, AppleInsider
SEO
- How to Build a Strong Brand Moat With SEO, Moz
- SEO Strategy in 2024: Industry Study Insights to Consider, Ignite Visibility
- The “Why” Behind Major SERP Traffic Dips in SaaS and Beyond, Foundation Inc
- 5 Ways to Increase User Experience Satisfaction with a Better SEO Strategy, Capture Commerce
- Adjusting SEO Tactics After The Google API Exposure, Location3 Media
- David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO, Search Engine Journal
- How SEO Marketers Can Move Beyond Checklists, Amsive
- Is Google S.E.O. Gaslighting the Internet?, The New Yorker
- The 6 Biggest SEO Challenges You'll Face in 2024, Ahrefs
- Why Downplaying Branded Keywords is Costing You Big, SERP's Up SEO Podcast
PPC
- Google’s breaking down, but we need to keep our eye on the ball, Check My Ads
- TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop, TechCrunch
- Upcoming Workshop: Performance Max and the Google Ads API, Google Ads Developer Blog
- All Your GML 2024 Questions Answered - with Ginny Marvin of Google Ads, PPCChat
- Batch processing support for Performance Max, Google Ads Developer Blog
- As Google Targets Advertisers, It Could Learn a Lot From Bing, Wired
- The Google Ads Auction Exposed: Antitrust Trial Revelations – Part 1, PPC Hero
- What you can do with Copilot in the Microsoft Advertising Platform, Microsoft Advertising
Search Features
Other Search
- Building a faster, smarter, Chromebook experience with the best of Google technologies, Chromium Blog
- AI for the rest of us, Interconnects
- Google 'won't always find mistakes' in AI, search VP Reid tells staff, CNBC
- Here’s how Apple’s AI model tries to keep your data private, The Verge
Feedback:
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