Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
So we got some exciting news, while the Google June 2021 core update finished rolling out on June 12th (it took ten days for it to roll out), the new page experience update just started to roll out slowly on June 15th. So far, we are not seeing signs of big ranking changes from the page experience update, but there were big changes from the core update's tail end. I also wrote about how Google said quality is a site wide ranking signal and I shared a bunch of other Google tests.
Search Engine Roundtable Stories:
- Google Page Experience Update Rolling Out Between June 15 & End Of August
So yesterday, Google not only said the June 2021 core update finished rolling out on June 12th, but also said that on June 15th it began to start the slow process of rolling out the page experience update. Reminder, this was suppose to roll out in May but it was delayed for undisclosed reasons. - Google June 2021 Core Update Finished Rolling Out On Saturday, June 12th
Well, the June 2021 core update that was announced on June 2nd, began rolling out at 6:30pm ET on June 2nd, but was not really felt much until a few days later is officially done rolling out. It actually took about ten-days to fully roll out and ended on June 12th. - Google: Quality Is A Site Level Signal
I am not sure why there are such extreme divisions in the SEO industry around site level vs page level signals. Some say Google only uses page level signals for rankings and some say Google uses both, page and site level signals. The reality is there is truth to both of those arguments but to outright say Google does not use some overall site higher level signals would be wrong. - Google Video: Changes With Top Stories With The Page Experience Update
Google has released a really nice and clear video on what top stories changes are happening now with the release of the page experience update. As you know, top stories no longer require AMP and signed exchanges support will allow Google to prefetch those pages and load them instantly. - Google Tests Refinement Bubbles In People Also Ask
Google is testing search refinement bubbles and selectors in the people also ask area of the search results. So the people also ask box comes up and then you can refine those options by clicking on the search refinement bubbles. - Google Browse More Ideas Search Feature
Google on mobile search has a new box for "browse more ideas" for some queries. This box shows is a fancy query refinement to get you to do more searches to refine your query to something more specific. - Google Ballet Studio
Here is an old photo I found on Instagram from the Google Dublin office back in 2018. It is of a ballet studio in the office, or maybe a workout area or general dance room. We've seen this room befor
Other Great Search Threads:
- In short, you need to make sure your pages are not theoretically unique, but rather that they're unique, compelling, of high quality, and that they provide unique value to the internet., John Mueller on Twitter
- Update: this reminder about the Google App was intended to only show for those on Google Search. We’ve corrected the issue that caused it to appear beyond that, and our apologies for this., Danny Sullivan on Twitter
- A jump sounds like a positive change - congrats! Big changes can & do happen, in both directions (when sites go up, others need to go down - we can't just fit more sites next to each other in the same UI :-))., John Mueller on Twitter
- Federal Legislation Proposed to Stop Google Preferencing Itself, WebmasterWorld
- UK Regulator to investigate Apple and Google Over Mobile Phone OS Dominance, WebmasterWorld
- Using a CDN can be the best of both worlds :). In general, there are different needs: Googlebot needs to be able to crawl & render the content, and "speed" there is more about how much content it can crawl in whic, John Mueller on Twitter
Search Engine Land Stories:
- Microsoft Advertising launches new Tours and Activities ad format in open beta
- The 2021 SEO Periodic Table is now live
- Google page experience update now slowly rolling out
- As SEO changes, so do the tools that serve practitioners
- Google June 2021 core update finished rolling out June 12th
- SMX Advanced starts today; Tuesday’s daily brief
- Google Search Console Insights is now available to all
Other Great Search Stories:
Analytics
- GA4 Audiences - 4 Facts You Need to Know, ClickInsight
- Multi Channel Funnel Report in Google Analytics, Koozai
Industry & Business
- Uberall raises $115M, Signs Agreement to Acquire, Globe Newswire
- Apple and Google’s New AI Wizardry Promises Privacy—at a Cost, Wired
Links & Content Marketing
- How to Create a Content Hub: 2021 Guide (+ Examples), SEM Rush
- How to Get Results from Broken Link Building, Moz
- Semrush Backlinks Update 2021: How We Built a New Backlinks Tool, SEM Rush
Local & Maps
- Android Auto adds letter navigation for media apps, and more, 9to5Google
- Android Auto Users Rally Against Essential Google Maps Feature, AutoEvolution
Mobile & Voice
- Android Officially Rolls Out Google Assistant Shortcuts, Improves Voice Access, Voicebot
- Voice Access gains improved password input, gaze detection, 9to5Google
- Google’s Smartphone Tie-Up With Ambani Hits a Supply Chain Snag, Bloomberg
SEO
- Why Structured Data Should Inform Your Content Strategy, Schema App
- What is Enterprise SEO, RankRanger
PPC
- Call Ads Replace Call Only Ads in the Google Ads API, Google Ads Developer Blog
- Comprehensive Guide to Google Ads Image Extensions, Codefixer
- Deprecating Url Performance Report and Automatic Placements Performance Report in the AdWords API, Google Ads Developer Blog
- The challenges of PPC tracking and attribution after iOS 14.5, Vertical Leap
- Top E-Commerce Priorities For Digital Transformation, Botify
- Amazon is blocking Google's FLoC — and that could seriously weaken the system, Digiday
- The rise of the conscious traveler, Microsoft Advertising
Search Features
Other Search
- Shop Pay becomes first Shopify product to extend beyond Shopify merchants, soon available to any business selling on Facebook and Google, Shopify
- DuckDuckGo’s Quest to Prove Online Privacy Is Possible, Wired
- Google 'Accidentally' Pushes Banner Promoting Their Widget On 3rd Party AMP Pages, tl;dr Marketing
Feedback:
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