Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Lots of tests going on, we saw a Google featured snippet card view, a new frequently asked questions trending section in the Google News tab, a local pack hidden within an expandable menu, a business profile strength widget and Bing testing a coupon widget in the search results. Always be testing...
Search Engine Roundtable Stories:
- Google Featured Snippet Cards Layout
Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the top of the search results page. - Google Tests Local Pack Within An Expandable Menu
Google is testing hiding the local pack within a locations tab that expands when you tap on it or the arrow down. When it expands, it shows you the full local pack listings. - Google News Tests Frequently Asked Questions Based On Trending Searches
Google is testing a frequently asked questions section in the Google News tab in Google Search that is built out trending searches related to this story. I am not sure if this is new, but both Brian Freiesleben and Saijo George believe it is, so I will go with their gut. - Google Business Profile "Profile Strength" Widget In Search Results
Google is testing a new local widget for businesses owners to help them maintain their Google Business Profile. The widget is named "profile strength" and it shows up in the Google Search results when you search for a company you manage in Google Business Profile manager. - Bing Tests Coupons In Search Results
If you search for some brands like Nike, Adidas, etc, you may see Microsoft Bing show a coupon element in the search result snippet. This seems to be an organic feature, at least it is not on on an ad in the Bing search results... - Women at Google Event With Sail Board Balloon Art
Google had a Women at Google event at the Google Dublin office and the company or individual who did the balloon art was excited to share her art and called it a sail board design
Other Great Search Threads:
- We don't tend to confirm manual penalties. We have Search Console as a way for site owners to do this. That said, I don't see any particular reason why there would be one. I imagine the fact this is la, Danny Sullivan on Twitter
- Aight. The JavaScript SEO office hours seemed to limited for people, so I'm back with Technical SEO office hours - June 23, 3pm CEST it is!, Martin Splitt on Twitter
- Before we saw "browse more ideas" with 4 result . Now Google has change with "Browse More" with 6 result. This is new version., Khushal Bherwani on Twitter
- Enhanced PAA - PAA shows up in the Hindi for a query in English (with some Hindi intent) - PAA also includes English results but are translated. - Google also read out loud some of these PAA, Praveen Sharma on Twitter
- For what it's worth, you can do something without it being a ranking factor., John Mueller on Twitter
- How to be a better SEO: - Focus on users first - Consider second-order effects - Prioritise, prioritise, prioritise - Explain the why of your recommendations - Realise excellent links are the reward of excellent con, Sam Underwood on Twitter
Search Engine Land Stories:
- Microsoft to implement advertiser identity verification
- Using digital PR to earn links and rank for your target keywords
- Google Search Console compare feature in performance reports
- Search marketers agree: automation the least favorite part of PPC
- Apple’s ad business may reach $6 billion by 2025
- How to find the balance between creativity and automation in PPC
- DuckDuckGo drops below 100 million searches per day
- Google Search Console item classifications updated to show valid or invalid
- 17 content optimization mistakes affecting ROI
Other Great Search Stories:
Industry & Business
- Humans behind Search: Meet Mor, Google Blog
- State lawmakers give Google a tax break, Norman Transcript
- Russian lawmaker expects Google to stay in Russia, Reuters
- Yandex Enters Into Agreement to Purchase 84.9% of Its Convertible Notes, Yandex
Links & Content Marketing
- 57% of Marketers Pivoted Toward Visual Content Marketing in 2020, KoMarketing
- Are You Even Ready for Link Building Services?, The Upper Ranks
Local & Maps
- 5 of our favorite Android widget features, Google Blog
Mobile & Voice
- Google Launches Duplex Service in Brazil, Voicebot
SEO
- How Much Can Your Google Traffic Plummet If You Rip Off Content?, SuccessWorks
- Using knowledge of semantic search to improve E-A-T, Marie Haynes
- Wix’s bot log reports: How to troubleshoot technical issues for better SEO, Wix SEO Hub
- Aspirational Analysis: Competitive Research for New (or Small) Sites, Moz
PPC
- Apple ad business could reach $6B by 2025, with $4.1B from Search Ads, AppleInsider
- Microsoft Advertising's The Download, Episode 14: Travel is back!, Microsoft Advertising
- Understanding the Google Ads Auction: Quality Score, Moz
- Policy update: Enabling online pharmacies in New Zealand for over-the-counter drugs, Google Merchant Center Help
- What Google opening YouTube to programmatic rivals would mean for ad tech, Ad Age
Other Search
- Answer: Why do gnats DO that?, SearchReSearch
- Google easter egg celebrates 2022 Westminster Dog Show, 9to5Google
- YouTube Says It Is Gaining on TikTok in Short-Video Race, Wall Street Journal
Feedback:
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