Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google's search result volatility is not cooling down, it has been super hot for almost a week now and there is no end in sight. Did you know that removing your address from your Google Business Profile can destroy your local rankings? Glenn Gabe shared this weird Google Search Console performance report anomaly that no one can understand. Google sued alleged local business fraudsters for creating fake business listings and fake reviews. Kenichi Suzuki shared a lot of what Google said at the Search Central Live event in Tokyo, it was heavily focused on AI. And I posted a video interview with Amy Toman, one of my favorite local SEOs.
Search Engine Roundtable Stories:
- Google Search Ranking Volatile Super Heated Over Father's Day Weekend
On June 14th we reported on a Google Search ranking algorithm update and since then the Google search results have not stopped with its larger than normal volatility. It is like they put the pot of water on the stove and never turned it off, at least not for the past several days now. - Study: Removing The Address In Google Business Profiles Will Make Your Local Rankings Drop
A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps will significantly suffer. - AI Topics From Google Search Central Live Tokyo
Google on Friday held the Google Search Central Live event in Tokyo, they do this event around the world and Google's last stop was Tokyo. The topic, at least from the tweets I saw, was around AI and search - which I guess surprises no one. - Google Sues Business Over Alleged Fake Business Profiles & Reviews
Google had filed a lawsuit against a company that allegedly created fake Google Business Profiles and tons of fake reviews. Google said it filed the suit "to help put an end to these types of malicious schemes." - The Mysterious Appearance Of "Local Guide Program" Queries In Google Search Console
Google's Local Guide Program queries are showing up in Google Search Console across sites, always ranking number one, mostly for desktop queries, and for many landing pages. - Vlog #228: Amy Toman's History & Passion With Local & Small Businesses
Amy Toman and I met at a beach in New Jersey on a stormy rainy day, because we wanted to be weather reporters. Amy is a local SEO specialist at Digital Law Marketing and is also a Google Product Expert for Google Business Profiles... - Google Salsa Dancing Class
Here is a video of Googlers salsa dancing at the Google office. I believe this is from the Google New York City office. I posted the full video from Instagram below.
Other Great Search Threads:
- Got this modal on a SERP. First time I've seen it., Paul Shapiro on Twitter
- If you create content, a reminder: create your content for people, not robots, for success with Google Search. That's long been our advice. For a refresher, see our guidance about creating helpful, reliable, people-first content, Google SearchLiaison on Twitter
- I'd think about what you want those pages to achieve. Should they be ranked individually, if so, for what? Or are they more for users who are browsing your site? Or are they the only navigation to old articles?, John Mueller on Twitter
Search Engine Land Stories:
- The latest jobs in search marketing
- Local SEO in 2023: 5 simple ways to dominate local search
- How to create and execute a buyer journey-based content strategy
Other Great Search Stories:
Analytics
- Google Analytics 4 Pros, Cons & Alternatives [Study], Site Checker
- Your Burning Questions About Google Analytics 4 (GA4), SparkToro
Industry & Business
- Why YouTube Could Give Google an Edge in AI, The Information
- You.com looks to innovation to chip away at Google’s search dominance, TechCrunch
- Turkey's Competition Board launches new investigation into Google, Yahoo Finance
Links & Content Marketing
Local & Maps
- Domino's Debuts Pinpoint Delivery Using Google Maps Tech, Business Insider
- Google Maps Alternatives: This Is Sygic's Navigation App for Android Auto, AutoEvolution
- How to change the voice in Apple Maps, Android Authority
Mobile & Voice
- Bing Preview Release Notes: Bing Chat iOS Widget and more, Bing Search Blog
- Multiple services stop working with Google Assistant despite one-year grace period, Android Police
- Apple to upgrade iPhone 15 hardware to help Vision Pro, AppleInsider
SEO
- SEO for challenger brands, Blue Array SEO
- Setup Guide – Free Shopping Listings Tracking For Google Merchant Center, FeedArmy
PPC
- How to Use ChatGPT for Google Ads: Is it Useful for Google PPC?, Dagmar Marketing
- Microsoft Bing Ads Vs Google Ads - Why Both Matter, Sunhouse Marketing
- New Google Merchant Center Destination Cloud Retail, FeedArmy
- Putting our assets to work for publishers and advertisers, Microsoft Advertising
Other Search
- Google's Latest Innovations and Generative AI, BrightEdge
- Juneteenth 2023, Google Doodles
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