Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google added clearer documentation on product rich results for product variants. Google said changing your logo on your site for a theme change likely won't hurt your SEO. Google Local Service Ads now requires five reviews, up from one review. Google said web sites that are good are also good for SEO. We posted the Juneteeth and Father's Day Google Doodles and the last vlog interview with Alcides Aguasvivas.
Search Engine Roundtable Stories:
- Google Local Service Ads Reviews Requirements From One To Five Reviews
Google has updated the local service ads requirements to require you to have five reviews. This is up from the previous requirement of having to have only one review. - Changing Your Logo Hurt Your SEO Or Google Rankings? Probably Not.
Google's John Mueller was asked if swapping out your logo on your site for the site's birthday with a special birthday logo can hurt your SEO. John said on Twitter "I've never seen issues around that." In fact, Google does it all the time on its home page and heck, I swap out the theme on this site for special days as well. - Google Clarifies How To Use Product Rich Results On Product Variants Pages
Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL. - Google: Good Web Sites Are Good For SEO
Google's John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter "A lot of good accessibility best practices are also good SEO best practices, and just generally, making a site better for users often results in indirect, overall positive effects too." - DuckDuckGo On The Decline In 2022
Looks like DuckDuckGo, the privacy focused search engine, is on the decline. In January 2021 it broke the 100 million searches per day mark but since April 2022 of this year, it has dipped below that mark each month. - Vlog #178: Alcides Aguasvivas On Proper Infrastructure For Sites To Perform Well In Search
In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we spoke about local SEO for small businesses. In part three we talk about site development and the importance of solid site infrastructure. - Google Jumpsuit & Dress
I spotted these folks on Instagram wearing Google uniforms for a reception at the Google office in Brazil. They are jumpsuits for the men and dresses for the women with embroidered logo attached. - Google Juneteenth Doodle Replaced Father's Day Logo
Today is both Father's Day and Juneteenth and Google had both logos on its home page for the day. Google first placed the Father's Day logo up on Google.com early this morning and for some yesterday. Then Google later on today, June 19th, replaced the Father's Day Doodle with the Juneteenth Doodle.
Other Great Search Threads:
- We received an update from our development team—to improve sensitivity, the sensor was recalibrated to most accurately portray the volatility change over time. You should now be seei, Semrush on Twitter
- ccTLDs are used for geotargeting in Google Search, so if someone is looking for something local, search might use geotargeting to find local results. The domains can still be globa, John Mueller on Twitter
- Google Russia files for bankruptcy, WebmasterWorld
- Sergey Brin Files for Divorce, WebmasterWorld
- There are only two important, but straightforward, unwritten rules of SEO: 1. 2., John Mueller on Twitter
- False, John Mueller on Twitter
Search Engine Land Stories:
- The LinkedIn Funny emoji is here
- Spotify commits to brand safety for podcasts
- Pinterest introduces Idea ads and paid partnership tools
- The latest jobs in search marketing
- How to use Audience manager for better insights and optimization
Other Great Search Stories:
Analytics
Industry & Business
- Lawmakers urge Google to tackle misleading abortion search results, CNBC
- Google CEO to go to Capitol Hill to meet with lawmakers as antitrust calls heat up, Seeking Alpha
- Microsoft and Meta join Google in using AI to help run their data centers, TechCrunch
- Go read this report about a Google contractor who claims he was fired for calling out cult activity, The Verge
- Ongoing support for refugees and displaced people, Google Blog
Links & Content Marketing
- 11 Retail Content Marketing Trends To Inspire Your Next Campaign, Search Engine Journal
Local & Maps
- Google Maps dark mode is broken on Android Auto right now, 9to5Google
- iOS 16: The Revolution of Apple CarPlay - For Some, CarPlay Life
Mobile & Voice
- Google Assistant is giving answers and guidance about Juneteenth and Pride Month, Android Police
- How to Disable Google Assistant When You Don't Need Its Damn Assistance, Lifehacker
SEO
- 10 Local SEO Strategies For Doctors And Dentists, Search Engine Journal
- 180 Marketing Founder: 4 Buckets to SEO, Practical Ecommerce
PPC
- Lawmakers urge Google to tackle misleading abortion search results, CNBC
- Performance Max: Part One – Best Practices for Set-Up and Assets, JumpFly
- Reach the Workday Consumer to create impact, Microsoft Advertising
Other Search
- Is Google Dying? Or Did the Web Grow Up?, The Atlantic
Feedback:
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