Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: Google Algorithm Shift, Google vs Genius Lyrics, Google Search Console, Maps, YouTube & More
This week in search I covered a possible Google algorithm and ranking update on June 19th. Google said the core update and Panda update are not the same thing... - Google Maps Fake Business Problem Gets Big Media Coverage
You and I and the whole local SEO community know how bad the Google Maps business listing spam issues are. We've been covering it forever. We know Google is trying to make efforts to improve things but the spammers are always one or two steps ahead of them. - Google Allows Emojis, Links & Unicode In FAQ Rich Results - For Now...
Google launched FAQ schema at Google I/O and we have learned that implementing can result in a drop in traffic. So what can you do to increase clicks? Maybe drop links, emojis and unicode in your schema so that they show up in the FAQ rich results in Google search. - Google Ads Carousel "People Also Considered"
The folks at SEMRush spotted a new test format for Google Ads in the mobile search results. This one is in a carousel format where you can swipe left to right between ads and this carousel is named "people also considered." - Google My Business Launches Short Names, Cover Photo, Logo & More
Google My Business announced a number of updates to the platform yesterday to help small businesses do more with their Google Maps and local listing on Google. In short you can personalize your business profile by adding a cover photo, logo, and claiming a short name as well as add welcome offers and promotions. - Google: Disallowed URLs Through Robots.txt Does Not Affect Crawl Budget
Gary Illyes from Google added to the big crawl budget article he published on the webmaster blog in January 2017 a new question and answer. It basically says that if you disallow a URL in your robots.txt file, then those URLs do not affect your crawl budget. - Summer Season Logos From Google, Bing, Yahoo & More
Today on Google's home page, Bing's home page, Yahoo's home page and even our home page are logos and themes welcoming the first day of summer. Google has a globe with a beach chair out in the sun, Bing has the sun voyager, Yahoo has a sunny logo and we have a beachy theme. - Photos: Bastian Grimm Wins EU Search Personality Award
Last year Aleyda Solis won the EU Search Awards for European Search Personality award and this year Bastian Grimm has won it. Here are photos of his award and him winning the award. Bastian does a l
Other Great Search Forum Threads:
- Create and edit responsive search ads in the Google Ads mobile app, Google Ads Help
- FWIW you can also submit temporary sitemaps, or URL list files (text files that just contain URLs), sometimes that's enough to bridge you over :).… https://t.co/SATcpTvlcP, John Mueller on Twitter
- Not everything goes into the same index. That's one of the reasons why you can't use the URL inspection tool in GSC to check images or videos.… https://t.co/Dw1n8hYsYk, Martin Splitt on Twitter
- Does PPC usage metrics affect SEO ranks of webpages, WebmasterWorld
- Write your alt attributes for your users -- they're meant to describe the image, not be a random collection of keywords.… https://t.co/516LgvtMdc, John Mueller on Twitter
Search Engine Land Stories:
- SMXcast: Tactics to improve your YouTube video ad performance
- RSA editing comes to Google Ads app
- Successful teams attend SMX East
- Google My Business adds more branding tools, introduces searchable @shortnames
- Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend
Other Great Search Stories:
Analytics
- Custom Surveys for Consumer Insights - Google Surveys, Google
- YouTube marketing questions: Quick Take, Think with Google
Industry & Business
- Google building in Sunnyvale evacuated, Mercury News
- Are SEO Speakers Well Paid? Do Digital Marketing Speakers get Paid?, Craig Campbell
- Leaked numbers reveal size of Microsoft's Bing empire, shades Cortana, MSPoweruser
- Sen. Feinstein pens letter to Google after housing announcement, Mercury News
Links & Promotion Building
- B2B Link Building Strategies That Really Work, KoMarketing
- Mining for Gold: Link Building in an Age of Spam, iPullRank
Local & Maps
- How we fight fake business profiles on Google Maps, Google Blog
- Millions of Business Listings on Google Maps Are Fake—and Google Profits, Wall Street Journal
- The New Moz Local Is Here! Can't-Miss Highlights & How to Get Started, Moz
Mobile & Voice
- Google's officially done making tablets, Computerworld
- Google Assistant to arrive on more devices w/ Chrome OS 77, 9to5Google
- How to turn off Google Assistant, TechRadar
SEO
- 5 Ways to Build a Google Algorithm Update Resistant SEO Strategy, Search Engine Journal
PPC
- Early June Updates to Paid Advertising Platforms, PPC Hero
- PPC & SEO Synergy: Landing Page Testing, Distilled
Search Features
Other Search
- Learn web development with AMP!, The AMP Blog
- We ranked Google's new search icons by how evil they look, The Next Web
