Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Core Web Vitals Search Console report added the new INP scores. Google Ads now has store sales reporting and bidding for PMax campaigns. Google Ads conversion credits can be selected in GA4. Bing Image Creator is going to get a big improvement in about a month. Google mobile results has a SERP layout that breaks out local elements separately.
Search Engine Roundtable Stories:
- INP Core Web Vitals Report Now Live In Google Search Console
Google has just launched the new INP report within the Core Web Vitals reporting in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024. To prepare, Google has launched a new report to show you how your site(s) are performing for that metric. - Google Mobile Search Results With Business Profile Listing & Reviews Broken Out Separately
Google mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I am pretty sure I've seen this on and off over the past year or so, but I can't find my coverage of it. - Microsoft: Bing Image Creator Will See Big Improvements In A Month
Bing Image Creator will get some big improvements in about a month. Microsoft Bing CEO, Mikhail Parakhin said this on Twitter the other day, saying the language model for Bing Image Creator will get a big update. He said... - Google Ads Brings Store Sales Reporting & Bidding To Performance Max Campaigns
Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can "measure total sales wherever customers prefer to shop and optimize their bids for in-store revenue," Google explained. - Google Analytics 4 Adds Google Ads Conversion Credit Selection Eligibility
Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels. - Google Boulder Office Mountain Views
I know I have photos of the views from the Google Boulder office but I wanted to share more. These views are just wow. Don't you think?
Other Great Search Threads:
- I don't know. Would that be valid HTML? FWIW one thing that can be done is to move the "iffy" elements to the end of the head, so that if it get closed, it doesn't affect those elements which need to be in the head., John Mueller on Twitter
- "/blog/news" instead of just "/blog"? : r/SEO, Reddit
- Consequences from Website that copied our Content?, WebmasterWorld
- I suspect it's something specific to Google News, which might not be relevant anymore (at least it looks like we have older things shown in Google News too)., John Mueller on Mastodon
- I think @bing chat is testing out a new 'Welcome' interface I like the new styling and use cases, Eric Wu on Twitter
Search Engine Land Stories:
- Google sued by USA Today publisher amid falling ad revenue fears
- Optimizing your Google Ads account: 10 advanced strategies
- LinkedIn to test video ads on streaming services
- Elevate your PPC with ChatGPT: The art of asking disconfirming questions
- Link intent: How to combine great content with strategic outreach
Other Great Search Stories:
Industry & Business
Links & Content Marketing
- How To Map Content to Customer Intent, Content Marketing Institute
- Five Content Marketing Mistakes Small Businesses Make, Forbes
- The Future of Content Marketing - 5 Predictions, MarketingProfs
Local & Maps
- How To Grow A Home Services Business & Get More Leads - An Interview with Tommy Mello, Sterling Sky Inc
- 2024 Honda Prologue EV To Feature Built-In Google Maps And Google Assistant, Carscoops
- Chrome for iOS adding mini Google Maps, Calendar, and Translate, 9to5Google
Mobile & Voice
- Apple Is an AI Company Now, The Atlantic
- Apple Podcasts gets upgraded search functionality, TechCrunch
- Apple to show ads on App Store homepage in new, more prominent format, The Apple Post
SEO
- 5 HTML tags every news SEO should know, SEO For Journalism
- Does a page need to be cached in order to appear in search?, Google Search Central On YouTube
- How Prisjakt improved user experience thanks to a better internal linking structure, Oncrawl
- Learning SEO for Beginners: Where and How to Start, BruceClay
- Rank Ranger SEO Data - 4 Key Insights, Rank Ranger
- How well do you know your organic search competition?, Builtvisible
PPC
- 5 Easy Steps for More Powerful Product Positioning, WordStream
- How Google's CCPA Announcement Impacts You, Adswerve
- How to Set Up Google Analytics 4 for PPC | GA4 Guide, Measure Minds Group
- How to Stop your Google Ads Appearing on The Daily Mail (+ others), Matt Tutt
- What AI Means To SEO, Search Advertising, MediaPost
Search Features
Other Search
- Protect and manage browser extensions using Chrome Browser Cloud Management, Google Online Security Blog
- China’s ChatGPT Opportunists—and Grifters—Are Hard at Work, Wired
- Jack Ma-Backed Ant Developing Large Language Model Technology, Bloomberg
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
