Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is experimenting with YouTube Shorts for SEO help content. Google is testing inserting keywords from queries in shopping ads. Google says keywords in domains are overrated and to ignore black hat traffic. Google said it is fine to link to WhatsApp numbers on your site. Plus my weekly SEO video recap is live.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Search Ranking Updates, Google News Updated, SEO, Ads, Local & More
This week, we had some interesting tremors and ranking shifts from an unconfirmed Juneteenth Google search ranking update that really spiked a day or so ago. Google News revamped its design... - Google: Ignore Black Hat Traffic, We Do.
Google's John Mueller said it is safe to ignore black hat traffic, he said it is just spam and there is no need to worry about it from an SEO perspective. He said on Twitter that black hat traffic is just spam and you should ignore it. - Google Tries YouTube Shorts For SEO Help Content
Back in March, Gary Illyes and friends hinted that they may try creating short form video content for the Google help documents. Well, Google's Alan Kent produced one of the first ones on the topic of why it is important to specify image dimensions. - Google Shopping Ads Tests Inserting Material In Ad Title From Query
Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher's query. I do not know if this is 100% new or not but it might be. - Google: Keywords In Domain Names Are Overrated
Google's John Mueller said once again that "keywords in domain names are overrated." He and Googlers over time have said this numerous times over the years and he said it again. Instead he said "pick something for your business, pick something for the long term." - Google: WhatsApp Phone Numbers On Your Site Is Not A Bad SEO Practice
Google's John Mueller said on Twitter that it is not a bad SEO practice to link to your WhatsApp number on your site. This is despite what some SEO toolsets say, linking to a WhatsApp number, phone number or fax number is fine and Google does not judge your site differently based on the type of number you link to. - Aurora Morales Recording In A Google Studio
Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is b
Other Great Search Threads:
- It sounds like you have one thing to fix at least. Usually technically duplicated content doesn't cause quality issues though, so you definitely want to look beyond j, John Mueller on Twitter
- Oh, just saw the rest -- those are essentially fake URL parameters (rewritten dynamic URLs), and I've often seen them cause problems. We can index them, but in general, I'd use URL parameter, John Mueller on Twitter
- Alright, I screwed up. The first attempt at the Technical SEO office hours, uh, didn't quite work. I am currently looking for a better way to get them going and will let you know when I found one. Currently experimenting wi, Martin Splitt on Twitter
- Yeah, these are (unless otherwise labeled) all organic results. SEO is about more than the old-school text-link-to-a-webpage :-)., John Mueller on Twitter
Search Engine Land Stories:
- TikTok commits to updating ad policies to better align with EU rules
- Twitter launching Branded Likes
- Googlebot will crawl and index the first 15MB of content per page
- Twitter launches Campaign Planner
- NBCUniversal, Google competing to help Netflix deliver ad-based option
- Google Analytics 4: A guide to the Traffic Acquisition Report
- Top 4 data challenges among agency clients
Other Great Search Stories:
Analytics
- 9 Marketing Analytics Tools to Eliminate Guesswork, Ahrefs
- Italy’s data watchdog latest to warn over use of Google Analytics, TechCrunch
- Marketing KPI Dashboard: How to Create One and Which Metrics to Include [12 Free Templates], Databox Blog
- Predictive Metrics in GA4 - From Reporting to Predicting, Data Driven U
- What is a Data Dashboard? Definition, Benefits, and Examples, Databox Blog
Industry & Business
- Alphabet and Meta Have an Ad Revenue Problem. What It Means for Their Stocks., Barron's
- Google and Meta Get Caught Up in Europe’s Energy Politics, Bloomberg
- Google Cloud customers and partners grade CEO Thomas Kurian, Protocol
- Google’s Plan for 24/7 Carbon-Free Energy Ran Into Headwinds in 2021, Wall Street Journal
- It’s time for more transparency around government data demands, Google Blog
- Russia's Yandex opens public access to AI large language model, Reuters
- SEO on the Beach 2022 Recap & Highlights, Oncrawl
- Yandex Completes Purchase of 93% of Its Convertible Notes, Yandex
- Yelp CEO shutters some offices, says hybrid work is “hell”, Washington Post
- Alphabet is spending billions to become a force in health care, The Economist
Links & Content Marketing
- What Link Building Strategy Do Search Engines Implicitly Approve?, SEO Theory
- BERT Semantic Interlinking Tool updated to add Visualisation and more, tl;dr Marketing
Local & Maps
Mobile & Voice
- 5 new features for Chrome on iOS, Google Blog
- Google is notifying Android users targeted by Hermit government-grade spyware, TechCrunch
- Google is releasing Fuchsia for the Nest Hub Max, 9to5Google
- Google now lets you set difficulty levels for 'Word of the day', 9to5Google
- Amazon Launches AI Programming Assistant CodeWhisperer, Voicebot
SEO
- Analysis of the May 2022 Google core update, Marie Haynes
- eCommerce SEO Test Where The Site Lost Rankings After Marking Entire Stock As Out Of Stock + More Findings, tl;dr Marketing
- From Blogger to professional SEO – How Blogging is a good way to learn Search Engine Optimisation, Web Marketing School
- Google’s Things to Know SERP Feature, RankRanger
- How to choose a focus keyphrase for product descriptions and categories, Yoast
- IndexNow: What it is and how it benefits you, Yoast
- The Cost of SEO Services in 2022, iPullRank
- Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs, Ahrefs
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
