Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Rebrands AdWords To Google Ads After Almost 18 Years
Google has announced they are rebranding their 17+ year old brand money maker, AdWords, to simply Google Ads. Google launched AdWords back on October 23, 2000, almost 18 years ago, and was the driving force behind Google's profits and power... - Google AdWords Overview Page New Words & Ad Group Shift Cards
Google said on Google+ and Twitter that two new cards have come to the AdWords overview page for advertisers. Google has brought New Words card and Ad group Shifts insight card to the overview page... - Google: Every URL Indexed Has A Canonical URL Assigned
Google's John Mueller explained on Twitter twice the other day that every single URL Google has in their index automatically has a canonical URL assigned. John said "any URL that's indexed implicitly has a canonical URL (which might be the same [URL])... - Google On Expanding The Google Indexing API
Yesterday we reported how Google released the Google Indexing API specifically for job posting URLs but if you look closely at the wording... - Google My Business Launches Subjective Attributes In Insights
Google quietly said on Twitter that they launched "subjective attributes to provide more information in your insights tab." Subjective attributes (e.g. whether your business is popular with locals) rely on the opinions of Google users whoâve visited your business... - Googlers Watching World Cup In Conference Room
Stock holders, here is what your company is doing with your money - having their employees watch the World Cup, during business hours, in a work conference room. I guess this is more common than one
Other Great Search Forum Threads:
- “Ok Google, ¿cómo será mi día.” You can now speak Spanish to your Google Home in the US. Here’s how → https://t.co/3DnbfTr4ZU… https://t.co/c01EyTAubQ, Made by Google on Twitter
- We are proud to have a profitable business model that doesn't rely on collecting personal data. Our Founder & CEO explains how we make money & why companies like Google & Facebook could still be wildly profitable without invasive, DuckDuckGo on Twitter
- When there are five new restaurants…on one block. Let us help you decide where to go. Your match tells you how likely you are to love a place based on your tastes. Now available on Android. https://t.co/OSCQpLJuDP… https://t., Google Maps on Twitter
- With the addition of recipes, Google's Job Postings Status Report become the Rich Results Status Report https://t.co/eUxb2p1Li0… https://t.co/ZfqE6fjmhM, Aaron Bradley on Twitter
- As I said, Google Images needs a landing page where the user can go to see the image in context. If there's no landing page, there's no point showing the image in the results… https://t.co/Cdgj1GDitO, Gary Illyes on Twitter
- In the 6+ years since I started at Google, web pages have gotten much heavier. According to @HTTPArchive & @rick_viscomi, data demands on desktop have tripled, while mobile sites are six+ times larger, measured in kilobytes. Let's, Louis Gray on Twitter
- Small experiment with auto-generated thumbnails on YouTube, YouTube Help
Search Engine Land Stories:
- Google Home and Chromecast device currently offline
- SMX Advanced Recap: Bing’s Fabrice Canel keynote
- Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand
- Google Insights report in Google My Business gets subjective attributes
- Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
- Report: Just 3% of CMOs are currently optimizing for voice search
Other Great Search Stories:
Analytics
Industry & Business
- Apple and Samsung settle seven-year long patent fight over copying the iPhone, The Verge
- Google Sets Rules to Curtail Employee Debates, Wall Street Journal
- Google tax to go before voters as tech giant’s hometown puts proposal on ballot, SFChronicle.com
- Help us find the next search industry rising star, Distilled
Links & Promotion Building
- How to Streamline the Link Building Process with Majestic, Majestic Blog
Local & Maps
- Now available: new ways to explore with Google Maps, Google Blog
- The Easy Guide to Optimizing Your Google My Business Listing, WordStream
Mobile & Voice
- Amazon’s Alexa app for iOS finally gets voice control, TechCrunch
- Google opens its human-sounding Duplex AI to public testing, CNET
- SEO For Mobile - How BrightEdge Will Drive Mobile Optimization, BrightEdge Blog
- Voice Search Is Here — But Ad Formats Will Need To Evolve, GEO Marketing
- Voice SEO Guide For Ecommerce Sites, Search Engine People
SEO
- Google's 2018 Updates So Far And How They Already Impact Your Website, Cognitive SEO
- How to Diagnose Your SEO Client's Search Maturity, Moz
- Is Submitting a False Malware Report a New Negative SEO Technique?, Bill Hartzer
- SEO: How to Win against Giant Competitors, Practical Ecommerce
- Yoast SEO 7.7: New snippet editor & better snippet variables, Yoast
- Ecommerce Website Redesign: A Technical SEO Checklist, Search Engine Journal
- Four steps to prepare your SEO strategy for voice search, The Drum
PPC
- AdWords API v201710 sunset reminder, Google Ads Developer Blog
- 3 Big Ideas That Will Drive a Fresh Back-to-School PPC Strategy, Search Engine Journal
Search Features
