Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Report: We Reduced Link Spam By Almost Half
Google released their web spam report for 2017, the two most shocking numbers released in this report were (a) link spam and (b) the number of people who landed on spammy results. - Some Google Knowledge Panels Looking More Like Featured Snippets?
It seems like more and more people are asking me recently if the Google knowledge panels are looking more and more like featured snippets... - Google's Danny Sullivan Considers Writing A Google Guide to Search
Danny Sullivan, now at Google, wrote on Twitter that he has been considering writing a Google Guide to Search document on how organic search works, the features... - Google Snippet Shows "Must Include" When Query Doesn't Match
Over the past week or so, SEOs have been noticing that for really long tail keyword searches in Google, Google may not just show the "missing" label to describe a keyword in your search is missing from this specific result set, but now also includes "must include... - Bing Ads Automated Extensions Are AI Powered
Bing announced they have launched automated extensions that are powered based off of AI, artificial intelligence... - Google Does Ice Cream Filled Kiddie Pool
I spotted this photo on Instagram of a kiddie pool at the Google office filled up with a huge amount of ice cream. Rapha, who posted this, wrote "pop up ice cream social." Does Google have events wh
Other Great Search Forum Threads:
- Google News Initiative Launches "Access to Tools", WebmasterWorld
- "Near me is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in a specific period of time." Read more @ThinkwithGoogle https://t.co/pgDmeSUl3R… https://t.co/9, Google Small Biz on Twitter
- Those are just for browsers, that rel-attribute has no effect on Google search at all.…, John Mueller on Twitter
- We are excited to announce that for the first time we are opening #SearchLove to community speakers. This year we will be hosting up to four 20 minute sessions presented by newcomers looking to get their first big stage opportunity, distilled on Twitter
- Google's testing a new design for product panels (single-product PLAs) -- same elements as now, but pretty different layout and UI...… https://t.co/r69H4jp3VD, Dr. Pete Meyers on Twitter
- Feedback on Organization Accounts and FAQs, The Google Advertiser Community
- Introducing Smart campaigns - the new campaign type for small businesses in Google Ads. You can now create ads in minutes, get the results you want most, and get back to running your business. Read the blog: https://t.co/MAhlEA, Google AdWords on Twitter
- "We tried to trip up Google Duplex, the bot that sounds human, and failed" https://t.co/LAWrVwmQz3, Google Communications on Twitter
- Has Google started picking knowledge graph content from LinkedIn? Is it new or was there but never got noticed? #SERP cc: @rustybrick @methode @JohnMu @searchliaison… https://t.co/YsT78I0REv, Praveen Sharma on Twitter
- Alright, people. We need to talk... üôÑ Gary Illyes loves Seonthebeach - TeamPlatino Rules https://t.co/rlDGnezbvs via @YouTube, Gary Illyes on Twitter
- It seems we need to do another mobile first indexing Q&A tweet-thread :). Which questions are still open from your side?… https://t.co/J0Z1ax6QVT, John Mueller on Twitter
- Majestic indexed lots of PBN-Links recently. Wtf?!, BlackHatWorld
- My Cast button in YouTube TV app is not there, YouTube Help
Search Engine Land Stories:
- Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out
- Optimize for local SEO and drive more customers to your business
- The growing importance of remarketing audiences in Google paid search management
- The ultimate guide to bot herding and spider wrangling — Part 3
- Google web spam report: Less than 1% of sites visited from search results are spammy
Other Great Search Stories:
Analytics
- From basecamp to summit: Achieving new heights with Google Marketing Platform Partners, Google Analytics Solutions
Industry & Business
- Study calls out ‘dark patterns’ in Facebook and Google that push users towards less privacy, TechCrunch
- A new report on building opportunities for everyone, Google Blog
Links & Promotion Building
- 12 Lessons I've Learned from 100+ Link Building Campaigns - Wins & Fails, Cognitive SEO
- Updated version: Solo Links Tool, Majestic Blog
Local & Maps
Mobile & Voice
- Optimize Your SEO For Voice Search, Know Agency
- Google Home, the summer camp counselor every family needs, Google Blog
- Searchmetrics Study: Mobile Speed in 2018, Searchmetrics
SEO
- A Walkthrough (and Critique) of the New URL Inspection Tool in Search Console, Pamann Marketing
- The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today, Moz
- 6 Reasons Why Google Says Valid HTML Matters, Search Engine Journal
- All about Google's knowledge panels, Yoast
- How to Write Content Better & Faster: 10 Secrets to Try Now, Search Engine Journal
- Keyword Rankings and Forecasting in SEO using Shiny, Branded3
- ORM & SEO: What’s the difference and do I need both?, Five Blocks
PPC
- Inspiration, preparation, perspiration - Your roadmap to excellence, Google Agency Blog
- Supercharge your Search Marketing with Automation, State of Digital
Other Search
