Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: Google Rebrands AdWords, Releases Indexing API, URL Inspector Tool & Speed Update New Details
This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, which right now only works with job posting URLs... - Google's New Speed Update Works On Gradual Scale; Small Improvements Matter
Google's John Mueller spoke about the upcoming new Speed Update that is expected some time in July - so any day now... - Google: We Ignores Most Links Within Press Releases
Google's John Mueller said this morning in a video hangout at the 35:32 mark into the video that Google's algorithms ignores more links found within press releases... - Google: Providing APIs Won't Reduce Search Results Scraping
There was a somewhat fun conversation on Twitter around the new URL inspector tool. Some SEOs are saying that if Google provided an API for this tool, it would reduce scraping of the Google search results... - Google: Google Analytics Won't Hurt Or Benefit Your Search Rankings
Google's John Mueller felt the need to explain on Twitter that there is no penalty for using or not using Google Analytics on your web site. Google doesn't rank a web site any better or worse because you use or don't use Google Analytics... - Disallowing Robots.txt In Robots.txt Doesn't Impact How Google Processes It
Google's John Mueller said on Twitter that even if you try to disallow your robots.txt within your robots.txt, it won't impact how Google processes and accesses that robots.txt. John said in response to someone asking if you can disallow your robots... - Google Rainbow Staircase & Pinwheels At Google Singapore
Here is a photo from the Google Singapore office showing how they have this area that has rainbow colored pinwheels all over these green sitting area and on the side, a rainbow patterned staircase. I
Other Great Search Forum Threads:
- We're rolling out UI updates to make bulk analysis & changes easier. Learn more today: https://t.co/tdPNCBioJB via @sengineland @GinnyMarvin… https://t.co/xWHOLVfXBi, Bing Ads on Twitter
- Adding ClaimReview markup is an easy way so that if your fact check article appears in Google, it gets a special snippet highlighting it as a fact check. I wish more publications would add it to their fact checks #GlobalFactVâ, Danny Sullivan on Twitter
- Yes. That's a description Google wrote & other sites actually took from us without credit, it seems. We're looking at ways to better attribute in cases when we, well, source ourselves :) This explains a bit more of how this may, Danny Sullivan on Twitter
- "EAT" can be an interesting angle when looking at a site, but it's just a part of the bigger picture. The mobile speed update is just around the corner, so that would be worth improving too :).… https://t.co/JOZZ, John Mueller on Twitter
- We expect a fix over the next few weeks. Feel free to reach out if you have any additional queries. -Anil (2)…, Google AdWords on Twitter
- Ad Grants Website policy - get every new domain approved before creating any ads lead..., The Google Advertiser Community
- How to set up conversion tracking to measure what visitors are doing on your website, The Google Advertiser Community
- If you've been experiencing ownership transfer issues with your @GoogleMyBiz then there's hope. @Google Announces New Help for Service Area Businesses Listings. find out more on the latest @ebiziq blog post https://t.co/V73Bo6, Annette Sugden on Twitter
- Remember: Ignore billing information when you’re setting up an Ad Grants account, The Google Advertiser Community
- What to do if your Ad Grants application has been rejected, The Google Advertiser Community
Search Engine Land Stories:
- How to create the perfect ad with audience targeting
- Conversion optimization: SMX advanced session recap
- Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup
Other Great Search Stories:
Industry & Business
- TechSEO Boost | Technical SEO Conference Call for Papers, Catalyst
- GoogleServe, a chance for Googlers around the world to give back, Google Blog
- Here's How Facebook and Google Dodge EU Data Rules, Bloomberg
Links & Promotion Building
- Does link disavow tool do anything? Yes. It looks like it., DEJAN
- How to Connect Your Content to What Journalists Want for Top-Tier Links, Search Engine Journal
Local & Maps
- Apple is rebuilding Maps from the ground up, TechCrunch
- Google Maps may be getting Waze’s best feature: incident reporting, The Verge
SEO
- A Must Have SEO Tool to Check Out, The SEO Scoop
- Stepping on SEO Experts Toes, The SEO Scoop
- What Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday, Moz
- What Type of Content Is Most Effective for Attracting Website Traffic?, Search Engine Journal
- Why & How to Track Google Algorithm Updates, Search Engine Journal
PPC
- AdSense now understands Telugu, Inside AdSense
Search Features
Other Search
