Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has finally started to use MUM in search, the first case was around identifying the 800 or so variations of vaccine names. Google will be ending broad match modifier (BMM) keywords in Google Ads. Google added a super useful help document on how various redirects impact your SEO. And a bunch more news...
Search Engine Roundtable Stories:
- How Google Used MUM In Search For The First Time
Google announced yesterday one of, if not, the first, use case for MUM - Multitask Unified Model - in search. Google did tell us they will let us know when it is being used and here it is. They used it "to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds." - Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July
Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation. - Google Redirects Help Page Expanded To Show Impact On Google Search
Google has vastly expanded its help document on how various redirects impact your site's performance in Google Search. The document even mentions "Crypto redirects" which to me seems like a new term but just means a way to communicate in normal language that a page was moved. - Google Merchant Center Relaxes Insufficient Payment Information Policy
Google announced that it is changing the insufficient payment information for Google Merchant Center. Specifically Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process. This change began on June 28, 2021. - Google Ads API Migrate Your Feed-Based Extensions To Asset-Based Extensions
Google is telling those who used the Google Ads API to make sure to migrate the Feed-based extensions to supported Asset-based extensions soon. I believe the deadline will be October 20, 2021. Also, Google announced the new {extensionid} ValueTrack parameter will be available beginning June 24, 2021. - Google Kirkland Restaurant Open Again?
I am not sure, but I think one of the restaurants or cafes in the Google Kirkland office, in Seattle, may have opened up for business again. The cupcakes we showcased yesterday came from there. But
Other Great Search Threads:
- Checking SERPs in Chrome Canary today & noticed this test. Never saw this before. After searching & clicking through, a top Google bar shows up with links to additional pages (on different sites). Triggers for all searches. I', Glenn Gabe on Twitter
- i think we recorded the last part of the advanced how search work for the #sotr podcast. is there something else Google Search related you'd like to hear about? if so, leave your idea in a comment. https://t.co/8OS, Gary Illyes on Twitter
- Try it for yourself: Visit Find Food Support, a new resource hub from Google → https://t.co/WbWReGh0Fy https://t.co/lT3UamkROa, Google on Twitter
- Unfortunately it's not that easy, there's always so much happening around search & this is a slower roll-out (which is good for sites that need a bit more time, but of course unfortunate if you want, John Mueller on Twitter
- We don't use DR, and spammers with random sites always link to other random sites, so I wouldn't waste any time on further actions., John Mueller on Twitter
- If the old URLs continue to exist, that's fine too. No need to use Vary HTTP (at least not for Search). There's no "ranking bonus" for WebP images, so you don't need to do anythi, John Mueller on Twitter
Search Engine Land Stories:
- Google’s help guide on redirects and Google Search updated
- In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds
- Advertisers will lose the ability to create new BMM keywords in late July
- Why did Google release all these updates together?; Tuesday’s daily brief
Other Great Search Stories:
Analytics
- Conversion Tracking in a World Without Cookies, Seer Interactive
- Data Blending in Google Data Studio - The Definitive Guide 2021, Data Studio
- How to do Path Analysis in Google Analytics 4, Analytics Mania
- Tracking Multiple Facebook Pixels in GTM, Portent
Industry & Business
- Apple’s Spending on Google Cloud Storage On Track to Soar 50% This Year, The Information
- Google to re-start employee shuttle buses as it re-opens Bay Area offices next month, Silicon Valley
- Google-Microsoft Truce Crumbles Amid Feud Over Cloud, Ad Tech, Yahoo Finance
- Thanking My Team for the Year We Turned Away Millions of Dollars, Seer Interactive
Links & Content Marketing
Local & Maps
- Google's new tool helps people find food support in their community. Here's how to use it, CNET
- OpenStreetMap looks to relocate to EU due to Brexit limitations, The Guardian
Mobile & Voice
- Apple's Shazam records a billion recognition requests in a month, iLounge
- Google admits employees listen to users' chats via virtual assistant, BusinessToday
SEO
- 38 Free SEO Resources & Tools the Pros Use, Built In
- How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel, Schema App
- How to Optimize for Your Own Branded Search, Moz
- Pixel Tracking and SERP Visibility, RankRanger
- Semantic Search's Impact On SEO, Searchmetrics
- We Analyzed 3.6 Billion Articles. Here's What We Learned About Evergreen Content, Backlinko
PPC
- 7 Things to Know About Google's NEW Ads Creative Studio, WordStream
- Further measures to help fight financial fraud in the UK, Google Blog
Feedback:
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