Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said you don't really need to disavow spammy links due to a piece of content going viral, those links are normal and Google can deal with them. Google also spoke about third-party PageRank like metrics and why some may think the Search Console performance reports are off. Bing is testing some weird grayed out search results and more.
Search Engine Roundtable Stories:
- Google: Don't Worry About Spammy Links From Content Going Viral
Imagine that one day I would write a story here and it would go viral, and get an insane amount of attention. Okay, I wrote a few stories that have done that. But should you be worried about the spammy links viral stories attract? The answer is no, according to Google. - Google On Third Party PageRank-Like Metrics
Google's John Mueller shared some of his thoughts on third-party metrics that try to replicate Google's internal PageRank metrics. PageRank is one of many signals Google uses for ranking websites in Search, the importance of PageRank in Google's search ranking algorithms have been debated over the years with more and more saying it has less weight now than it did early on. - Google Search Console Performance Report Can't Be Seen In Real Life - Here Is Why
A very common question I see SEOs and publishers ask is that they see that Google Search Console shows them in position 3 for a query but when they look at the actual search results page, they are not in that position. Or similar related questions that what they see in the actual search results does not match what they see in the performance report in Search Console. - Bing Search Results Turn Gray On Hover Over Page Selector
Here is another interesting Microsoft Bing feature in its search results. Hover your mouse cursor over the pagination page selector on the footer of the search results and if you look at the search results above it, they all turn gray. - LOL: Googlers Playing Phone Tag On Twitter
I spotted this funny chain of tweets on Twitter between different Google reps, each tagging a different Googler to answer a question. You won't really learn much from it, but for some reason, it made me smile. You had the @AdsLiaison tag the @SearchLiaison, who then tagged @JohnMu for the answer. - Doogler Dressed Up To Return To Office
Here is a photo I found on Instagram recently from the Google NYC office of a Doogler, a Google dog, all dressed up on its return to the office. The person who posted this said "Return to office neve
Other Great Search Threads:
- Policy Pointer: Website traffic should result from genuine user interest. In this video, learn about common reasons you might be experiencing changes in website traffic and best practices to ensure good traffic on your sit, Google AdSense on Twitter
- PSI isn't a ranking factor, it's just a "lab" tool to help you to find issues to work on. It does test from certain locations, so for PSI the location/network can play a role. It's sim, John Mueller on Twitter
- Thanks for flagging. I’ll pass this feedback on to the teams and may follow up with more questions. Curious if you’re using Google Ads Editor as well?, AdsLiaison on Twitter
- When it comes to website-SEO (not actual-search-engine SEO), Google's not always that great. Our homepages don't have a ton of text, and don't follow a lot of the recommendations we make. It makes, John Mueller on Twitter
Search Engine Land Stories:
- Microsoft Advertising launches Multimedia Ads beta starting today
- The top 5 customer journeys to keep them connected and coming back
- Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising
- Winning SEO and PPC teams attend SMX
- Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
- Google on how it ranks search results and prevents obvious spam
Other Great Search Stories:
Analytics
- 5 Things Google Analytics Can't Tell You & How to Get the Missing Info, Search Engine Journal
Industry & Business
- Banner Quarter From Facebook, Google Could Mask Apple’s Bite, Wall Street Journal
- Facebook, Google Rivals Call for Ban on Surveillance-Based Ads in EU, Business Insider
- No plans yet for first Google-San Jose funds, San José Spotlight
- What Investors Should Know About Google's Latest 5G Deal, The Motley Fool
Links & Content Marketing
- 5 Assured Benefits Your Business Will Reap From Content Marketing, Minutehack
- Experts Share How to Get Episodic Content Right, Content Marketing Institute
- Serious mistakes in Content Marketing that cost companies, Entrepreneur
Local & Maps
- Indoor Live View in Google Maps comes to Japan transit, 9to5Google
- New patch for Google Maps on CarPlay addresses annoying issue, PhoneArena
- Using Google Maps on Android Auto Quite a Struggle Due to Laborious Error, AutoEvolution
Mobile & Voice
SEO
- 6 Google Sheets Functions Every SEO Should Know, Business 2 Community
- Flesch Reading Ease: Does It Matter for SEO? (Data Study), Ahrefs
- Google Core Update July 2021, SISTRIX
- How to Avoid an SEO Calamity with Your Next Website Redesign, Wellspring Digital
- Page Experience and Search Rankings Reporting [with AWR], Advanced Web Rankings
- SEO tools! What are they good for? (Absolutely everything), WTF is SEO?
- Get Old Webpages For Any Domain From Wayback Machine In Google Sheets, tl;dr Marketing
- How to Automate Your SEO: A Beginner’s Guide, RankRanger
- Oncrawl SEO Crawler now includes analysis of CWV metrics, OnCrawl
PPC
- How To Add Device Bid Adjustments To Your Google Ads Account, Koozai
- How to solve common Smart Shopping problems, Vertical Leap
- Let your brand shine with Multimedia Ads, Microsoft Advertising
Search Features
- Google Search settings move to a new button, 9to5Google
Feedback:
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