Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said the next core update should be coming in the upcoming weeks. Google Search now won't let you start new chats for local businesses. Google may have an artificially generated content sitewide score. Google will consider giving publishers a way to block their content from Google Discover. Google is testing back to AI Overview buttons in Google Search. Google is testing highlighting words in snippets and lighter backgrounds.
Search Engine Roundtable Stories:
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Google: Core Update Expected In The Coming Weeks
Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because these updates are not scheduled to a particular day but rather tested and then once approved are launched. -
Google Artificially Generated Content AGC Classification Score?
Google may have some type of classification score for if your site uses AI to write content. This score might label your site as being artificially generated content with an AGC classification. Maybe. -
Google May Allow Publishers To Exclude Content From Google Discover
Google may allow publishers to exclude some of their content from being displayed in Google Discover. Danny Sullivan, the Google Search Liaison, said he thinks that option would be useful and thus passed it on to the team to look into. -
Google Search Tests Back To AI Overview Button
Google Search is testing a way to jump back up to the AI Overview after you scroll past it. This button shows up after a searcher decides to scroll past the AI Overview and look at the normal search results. Google wants you to click the "Overview" button to go back to the AI Overview at the top, the one you decided to scroll past. -
Google Search Chat Feature Won't Let You Start New Chats
Yesterday, July 15th, Google ended support for new chats to be initiated within Google Local, Google Business Profiles, in Google Search and Google Maps. This is not a surprise, Google told us in May this was coming and now it is here. -
Google Search Continues Tests Highlighted Snippets & Light Backgrounds
Google Search seems to be continuing to test highlighting words in blue in its search results snippets. Plus, Google is also testing showing light background color for some words in the search result snippets. -
Google G Bees
Here is a video, I made to a GIF, of Google Bees in their Google Bee home, at one of the Google offices. We have seen Google Dublin Bees have a home and we saw the Google beekeepers but this seems new.
Other Great Search Threads:
- Danny @searchliaison interviewed HouseFresh and RetroDodo at the end of May, which about 50 Googlers who work in Search Quality watched live, Barry Schwartz on X
- haha in Japan they don't use the term broad match! It's called intent match and before it was partial match interesting. Thanks for sharing Dario Zannoni., Adriaan Dekker on X
- GoogleVerse - Google will not let users leave Google even if they ask for it. Asked to show me Nerd Wallet but NO here are some results which we fetched from Nerd Wallet - but don't go there explore here first, Gagan Ghotra on X
- I can't believe I am about to write this but... the Bing index is crucial in the future of SEO. Why? It's not about Bing the search engine. Bing's index now also powers ChatGPT (and thus, soon Apple's Siri), Meta AI, LinkedIn AI, Jes Scholz on X
- What is the impact of Google's response to the EU DMA?, Mark Traphagen on LinkedIn
Search Engine Land Stories:
- Meta adds custom offers to Instagram ad CTAs
- The Google Maps pin scam: A new Google Business Profile threat
- Take the 2024 MarTech Replacement Survey
- Meta unveils Event Coverage stats for advertisers
- Content marketing and SEO: Creating an integrated SEO plan
- The B2B releases I wish we’d gotten at Google Marketing Live
Other Great Search Stories:
Industry & Business
- Google’s Wiz Deal Won’t Ease on Down the Road, Wall Street Journal
- HIX.AI Takes Bold Leap with New AI Search Engine to Rival Perplexity, Bill Hartzer
- How Startup Wiz Went From Zero to a Possible $23 Billion Sale to Google in Four Years, Wall Street Journal
- Yandex Founder Volozh to Return as CEO After Sanctions Dropped, Bloomberg
- Google Fails to Lure EU Cloud Firms to Ax Microsoft Pact, Bloomberg
Links & Content Marketing
- Why Use Google's Disavow Tool?, Practical Ecommerce
- Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work, MarketScale
Local & Maps
- Google Maps redesign puts the 'maps' back in Maps, Android Authority
- Google Quietly Starts Working on New Android Auto Features, AutoEvolution
- Happy 8th birthday, Local Guides Connect!, Local Guides Connect
- How Google's (Local) Development –> Deprecation Process Affects Innovation, Near Media
- The 11 Known Google Business Profile Fields That Impact Your Rank, Moz
Mobile & Voice
- Apple and Google Are Relenting to Pressure to Lower Mobile Barriers, Bloomberg
- Apple releases public betas for iOS 18, macOS Sequoia, and more, The Verge
- Apple’s Vision Pro $600m failure shows importance of market orientation, The Drum
- First look: iPadOS 18 Public Beta, Six Colors
- Xreal Beam Pro review: an AR tablet with good ideas but not enough power, The Verge
SEO
- 7 Key Questions and Tools to Assess Your Search Rankings Drops, Aleyda Solis
- Share of Model: a key metric for AI-powered search, Hallam
PPC
- 2024 Partner Awards: Nominations are open, Microsoft Advertising
- Why YouTube Advertising is Essential to Your Marketing Mix, PPC Hero
Search Features
Other Search
- AI Has Become a Technology of Faith, The Atlantic
- Researchers: Weak Security Defaults Enabled Squarespace Domains Hijacks, Krebs on Security
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